Marketing, brand management & copywriting professional responsible for executing the following marketing activities on behalf of employers/clients. - Creation of effective, engaging copy across websites, marketing material, email marketing & social media- Cross channel reporting on KPIs using platform analytics and Google Analytics - Organisation and creation of email marketing campaigns (using tools such as MailChimp and DotMailer)- Editing and proof-reading website content and copy - Creation SEO articles- Social content creation and publishing, using tools like Canva, Hootsuite, Content Cal, Planoly etc- Cross channel community management (Facebook, Facebook Groups, Twitter, Instagram, YouTube)- Creation, filming, and editing of past vlogs and script ideation and creation including presentation of current educational video content. - Working closely on the creation and execution of PR campaigns, influencers and social media campaigns- Training and managing employees in the social and community management team- Closely involved in CRO tasks relating to product and industry specifications as well as consumer behaviour- Other general tasks within the Marketing team. I have extensive knowledge on the cannabis industry, in particular CBD, and am well versed in the mechanical actions of the compound and how it works with our body. I am also passionate about the decriminalisation of the plant and the break down of the outdated and archaic stigma that politicians continue to stand by about cannabis, despite it being grossly ignorant and intentionally misleading. Over the past 8 years I have lived in London, Paris, Nice, Copenhagen, Melbourne and now Barcelona. I believe the future is in the hands of my generation and, blessed with the internet and a more globalised sense of social identity, it is our job to put into place intelligent and innovative measures to safe guard it.