Demory Hobbs Email & Phone Number

Seattle, Washington, United States

The Nudge is a freemium platform that shares the top local things to do via SMS messaging and short-form video. I own the content strategy and execution for all markets. - Lead the editorial calendar for SMS communication to over 1 million subscribers across 11 US cities, increasing month over month engagement that had been stagnant for two years.- Implement new content processes, collaborating with product and engineering teams to build engagement-increasing features and to streamline content setup.- A/B test copy and formatting, leveraging data to increase conversion rates and engagement.

Seattle, Washington, United States

I managed the Seattle market, consistently exceeding engagement metric goals per text and per month.- Established partnerships and organized events with local businesses; connected content creators to brands.- Managed editorial calendar and wrote copy for SMS communication to 50K+ subscribers in the Seattle area, focusing on concise language that motivates people to take action.- Recruited, managed and provided feedback to a team of 30+ local video freelancers.- Spearheaded project to redefine local content directors’ responsibilities and improve job satisfaction.

Cabana was a travel/tech startup. I planned omni-channel campaigns and collaborated to ensure a consistent brand experience across all touch points.- Strategized and implemented content for social media, blog, press, and email.- Pitched social-first campaigns and owned campaign development from start to finish; doubling social media engagement and web traffic during unique campaigns.- Led cross-team strategies and timelines for market launches, including field marketing events.- Managed PR agency and guided messaging for announcements and lifestyle/trend pitches.- Ensured exceptionally crafted content by meticulously self-editing and actively soliciting feedback.

Seattle, Washington, United States

I developed brand voice guidelines to be used by customer support and marketing and managed all owned communication channels. I launched the company's first iteration of custom trip planning.- Created media lists and press releases; pitched reporters, securing coverage in Well + Good and Travel + Leisure and maintaining relationships with writers for Sunset Magazine and The Points Guy.- Implemented an influencer process and owned influencer talking points and deliverable negotiations; collaborated with up to 8 influencers/month whose individual reach ranged from 15K to 700K.- Built the process and messaging templates for custom itinerary creation, set up templates to ensure all communication reflected the brand, and managed four planners within this system.- Collaborated across teams to find or create news-worthy moments and promotions- Showcased use cases and destinations for Cabana year-round through social channels, blog, and email- Led email marketing and social media strategy and execution, including copy and design

I wrote copy for web channels and email and managed the company blog.- Ideated and created blog content that informed and inspired readers while establishing Cabana's brand voice.- Managed blog writers and travel blog partnerships.- Created compelling email copy to build brand loyalty and increase bookings.- Collaborated on marketing campaigns across email, social, and blog.

I launched the company's blog and followed brand guidelines to create both brand-building and instructional content.- Managed editorial calendar.- Wrote and published blogs to inspire travel and answer common questions.- Helped to craft Cabana's brand voice and remained consistent in tone and sentiment.

I produced well-researched articles that effectively explained complex issues on deadline and with minimal edits required.- Followed content briefs.- Researched complex issues.- Wrote informational articles that clearly articulated complex issues.- Consistently met deadlines.

o Provide insight into Gen-Z consumer habits and valueso Consult on three client projects per montho Generate ideas to assist MWWPR in accessing the growing Gen-Z market

Washington D.C. Metro Area

Author ResearchEvent CoordinationCopy Editing

American University

• Advertised center’s services and events• Organized resources and supplies• Provided guidance and resources for students

Georgetown

Identify needs of customersLead customers to discover new books and technology based on their interests

Phoenix, Arizona Area

• Keep detailed accounts of surgeon’s interactions with patients• Record patient’s history, symptoms, and test results

Scottsdale, Arizona

• Maintained clean café in compliance with health and safety standards• Created positive, friendly relationships with regular customers• Communicated customers’ specifications to partners to ensure customer satisfaction

Public Relations And Strategic Communications, Communication

I graduated Summa Cum Laude with a double major in Public Relations/Strategic Communications and Literature (Creative Writing).

Creative Writing, Study Abroad

I studied for a semester at the University of Queensland, taking courses in Crisis Comms and PR positioning.