Jane Dempsey Email & Phone Number

Bay Of Plenty, New Zealand

Auckland, New Zealand

FBNZ is a division of the Fonterra Co-operative, selling well-known and trusted brands using the highest quality natural dairy. Responsible for the Anchor brand (NZ’s #1 FMCG brand) including theMilk & Cream portfolio, and wider brand Communications Strategy. Led team of 3 direct reports.>Led Anchor brand strategy & communications plan including Masterbrand & sub-brand positioning.Result: increased awareness and brand health metrics over one year period (+3 pts). >Devised sustainability strategy including research & insights, collaborating with agency partners to refine Brand Positioning & delivery of new communications plan both ATL and BTL.>Project managed “Design to Value” programme with over 20 key stakeholders in cross-functional team to improve profitability on Anchor milk range. Result: $600k cost savings & future portfolio recommendation. >Led Digital Strategy for future growth across all owned and paid channels, exceeding KPI benchmarks.

Auckland, New Zealand

Responsible for leading the "Direct to Consumer" e-commerce experience, managing the website for Liquor King NZ (retail division).Developed E-commerce strategy to drive acquisition including UX review plus optimised category management and data systems. Implemented fulfillment integration project with NZ Post to improve customer experience.

Auckland, New Zealand

Responsible for Speight's - New Zealand's #1 beer brand, 10% total share of market + Waikato Draught and Lion Red. Led team of 3 direct reports and managed P&L for Speight's Heritage Centre in Dunedin. Developed long-term brand strategy, communications and core brand innovation. >Launched Lion’s #1 NPD in 2017 – Speight's Summit Ultra Low Carb exceeding all targets. Led delivery of ad campaign including TV, outdoor, digital & media. >Managed Speight’s Communications strategy over 3 year period with record-breaking results including external industry silver award: Effies Long Term Success, 2017. Highest brand awareness of any campaign in last decade at Lion (58% of NZers had seen the campaign). >Project managed Speight’s Brewery Heritage Tour in Dunedin ($1.6m CAPEX works) including major building renovation to create world class tour.

London, United Kingdom

Responsible for UK’s #1 kids yogurt brand with 60% market share. Full P&L responsibility for Petits Filous, Frubes and Wildlife brands, accounting for £150m retail sales. Team of 3 direct reports.>Development of 5 year innovation pipeline for UK market with key cross functional teams. >Developed ATL campaigns based on strong consumer insight, testing and full media planning.>Partnership with Universal Studios for promotion including Minions prizes for movie launch.

London, United Kingdom

Responsible for Health & Convenience food business in the UK’s most trusted and premium retailer, covering 3 categories – Ready Meals, Desserts and Frozen, worth £900m turnover. Managed £6m media budget, including high profile promotion ‘Dine In for 2 for £10’. Led team of 2 direct reports.>Launched new range of children's meals including baby food range.>Market-leading campaign on meals launch including integrated communications (TV, press, online, packaging and innovative POS solutions).>Strategic planning of health business to drive sales ahead of market and step change image scores.

London, United Kingdom

Responsible for #1 UK suncare brand across two categories - Protection/Aftersun and Artificial tan. Market analysis, consumer research, 360 launch campaigns and product innovation. Led team of 2 people.>Led innovation pipeline as UK development hub for Europe, reporting into Global Head Office in Paris. >Ran engaging digital campaign breaking Garnier YouTube records in self tan with 1.2M views in 6 months. >Devised educational campaign to help create a more Sun Safe Britain partnering with Mumsnet and TV campaign with UV experiments to encourage behavioural change.>Led London Olympics 2012 partnership between Garnier Ambre Solaire and athlete Hannah England (1500m runner). Successful brand ambassador for official licensed suncare products.Previous Role: Product Manager, Garnier UK - Consumer Products Division (2008 to 2009)Managed operational marketing of hair styling brand in 2nd largest Health & Beauty category. Returned challenger brand back to growth from -12% to +1% sell out.

Auckland, New Zealand

PRODUCT MANAGER, L'OREAL PARIS HAIR (Consumer Division)Managed L'Oreal Paris hair colour portfolio, no. 1 hair brand in NZ including major launch of Casting Creme Gloss achieving 9% market share after 6 months.BUSINESS DEVELOPMENT MANAGER, FIELD SALES (Redken)6 months graduate placement in field sales, managing territory including 50 hairdressing clients. Built effective relationships with clients and delivered targets and exceptional customer service.ASSISTANT PRODUCT MGR - L'OREAL PROFESSIONNEL (Hair Salon Division), Graduate Programme.Operational marketing for retail portfolio sold through hair salons (tecni.art & Serie Expert).

Bachelor Of Commerce (Hons) / Bachelor Of Arts, Marketing Management & Design Studies, 1St Class Honours In Marketing

2003: University of British Columbia, Vancouver (Commerce Exchange Programme). 2004: Marketing Tutor at Otago University School.

Bachelor'S Degree, Marketing/Marketing Management, General

Dean's Exchange Scholarship to Sauder School of Business - 4th year Marketing Course

High School, ‘A Bursary’ With Scholarship In English