Lauren Dempsey Email & Phone Number

Building relationships to create mutually beneficial marketing strategies to drive pipeline.

Alpharetta, Georgia, United States

United States

United States

• Conceptualize and execute integrated digital marketing campaigns aligning with organizational goals and go-to-market strategy.
• Curate and maintain a calendar of speaking engagements for Verint thought leaders working cross-departmentally to develop messaging and drive brand awareness.
• Create engaging content including emails, landing pages, and social copy.

• Managed content creation, production, and approval process for marketing materials to support campaigns and ensure branding is within corporate standards.
• Oversaw advertising plan with third party publications, working across teams to develop content.
• Supported corporate events team with project management for the annual user conference.

• Developed and maintained marketing materials, ensuring all templates and messaging were current and within corporate standards.
• Created copy for corporate website, driving alignment with product messaging.
• Drove employee engagement managing internal communications on corporate SharePoint site.

• Led content development for product-specific marketing materials.
• Developed sales enablement materials including customer-ready presentations and testimonials.
• Coordinated, attended, and staffed trade shows and company events.

• Developed editorial calendar for social media channels and company blog, driving alignment between marketing and social strategies, supporting channel partners.
• Designed layout for website redesign, coordinating logistics with web designer and overseeing completion.
• Supported trade show logistics, coordinating across sales representatives and event companies.

• Assisted in rebranding efforts and lead database management
• Managed and produced content for the internal company newsletter
• Planned events both internal and external to the Adtech office
• Supported activity and logistics for Adtech’s state-of-the-art Innovation Center
• Contributed to the development of the internship program

Bachelor Of Business Administration (Bba), Marketing

Marketing

Activities and Societies: Alpha Gamma Delta