Leveraging meteorological expertise to drive innovation at the intersection of weather data and consumer behavior. Spearheading the development and expansion of cutting-edge advertising technologies that harness weather insights for targeted marketing strategies.Key Responsibilities:* Lead product management initiatives to expand the reach and application of our weather-driven technology solutions* Collaborate cross-functionally with engineering, finance, privacy, legal, and executive leadership teams to ensure seamless product development and deployment* Serve as the primary subject matter expert on the impact of weather patterns on consumer behavior and purchasing decisions* Guide the evolution of our advertising technologies, optimizing for both user experience and marketing effectiveness* Translate complex meteorological data into actionable insights for our clients and internal stakeholdersThis role combines deep meteorological knowledge with advanced product management skills to revolutionize how businesses leverage weather data in their marketing and operational strategies.

Blends existing industry knowledge and awareness with ad product performance, ad product needs, and sales feedback to drive innovation and technical excellence. Subject matter expert on how to combine weather information with other forms of data (Nielsen POS, Health, etc) to derive actionable insights for advertisers. Acts as day-to-day contact for vendor relationships to ensure all data driven product needs are supported.Tracks and reports on WAWT product delivery and performanceOffers sales support through brainstorming new product ideas, assisting with strategic packaging and product positioning and answering any targeting ad product related questionsCommunicates new ad product capabilities, product launches or updates, and provide training (as needed) with Sales Effectiveness and Ad Operations.Prioritizes product pipeline effectively based on company strategies, resources, and time.Works closely with yield to make sure product are priced to compete in market

I conducted next-day analysis alongside FAA's Air Traffic Control System Command Center (ATCSCC) personnel using AvMet tools to analyze Air Traffic Management (ATM) actions, decisions, and the impacts of weather and weather forecasts on the NAS. I attended daily operational briefings on the control floor at the ATCSCC during anticipated high-impact convective weather, evaluated applicability of weather information available in AvMet's next-day analysis tools. I provided on-site ATCSCC support and collected user feedback regarding AvMet's next-day analysis tools and provided direct support to FAA System Operations.In addition to my daily role at the ATCSCC, I participated in Collaborative Decision Making (CDM) Weather Evaluation Team (WET) meetings as a subject matter expert. Following time at the ATCSCC, I was project lead analyzing weather, traffic management initiatives, and air traffic impact data for FAA monthly assessment of response to adverse air traffic operating conditions. Analysis results are collected and organized into a report sent in weekly and monthly to FAA. Other projects involved:• evaluating the practices and procedures of terminal operations during winter weather events • Assessing current procedures and evaluated shortfalls and potential opportunities for FAA's traffic flow management (TFM) post event analysis practices• Multiple interviews with FAA managers and QA personnel to gauge current practices and best methods moving forward• Evaluating planned vs. actual implementation and execution of Convective Aviation Weather Statement (CAWS) forecast process and product • Supporting objective analysis and simulation-based experiment to identify key CAWS forecast elements in support of air traffic operations.

• Advised engineers on conditions at potential project sites around the world• Surveyed various 3rd party forecasting companies to find the best fit for First Solar sites• Analyzed large data sets collected at multiple utility scale solar PV sites, ranging in size from 5MW to 80MW.• Advised instrumentation engineers are placement of sensors throughout the plant.• Aided in the development of a new meteorological station mast for use in FS plants. • Familiar with MATLAB, PVSyst, MSSQL and other engineering software.

• Monitored weather conditions across the globe and alerted a wide range of clients (retail, investors, snow removal companies, etc) to changing weather conditions.• Analyzed long range weather forecasts (10 days through one year) and reported information to a number of clients in fields from retail to investors.• Forecasts sent to clients were used in making multi-million dollar retail decisions for several international companies (including Target and Wal-Mart)• Developed tools to increase productivity and automate repeated tasks. I was able to cut time needed for analysis by 75% keeping employee headcount low.• Developed a web-based tool using to perform a multiple regression analysis of retail sales to several weather variables.• Frequently coded using Perl, PHP, MySQL, HTML• Created and published meteorological maps using ArcMap

I monitored any weather phenomenon that may impact client’s sales, energy use, or other financial impacts. General pattern forecasts are made for all countries worldwide using model data as well as satellite imagery. During the summer months the tropics are the primary area of focus, but heat waves, severe thunderstorms and flooding are also closely monitored. Unusual cold and snow storms are the primary focus during the winter months. When a feature is identified it is accurately reported to the client with an explanation that is pertinent to their business. When I was not monitoring the weather, I helped in the creation of a sales-to-weather analysis tool. This tool outputs correlations of sales to temperature and precipitation changes. Graphics created are used in high level reports issued to major corporations. Sales can be analyzed to weather for more than 4000 locations worldwide.

Worked on the RICO (Rain In Cumulus over the Ocean) field campaign. Made weather reports in the field and flew on both the Wyoming King Air and NCAR C-130 research aircraft. Implemented a flight plan and flew as the lead researcher on the King Air during the student flight.

I ran night time activities during the MANE-VU 2004 research period. This included scheduling students, training on more than 10 instruments, being in contact with the local airport and analyzing collected data. Some shifts ran to more than 40 hours in a row in one of the coldest winters of the past 20 years.