Dena Raffa Email & Phone Number

Hudson, Ma, Us

Needham, Ma

Overseeing the development and roadmap of BBK’s flagship clinical trial portal, identifying new revenue opportunities, and managing the department P&L, all underscored by an unwavering dedication to fulfilling client and customer requirements.• Spearheaded the conception, strategy, and implementation of our newest online platform, the first patient-facing portal in the clinical trial industry, from inception to successful launch in March 2023, which has led to a 20% increase in user adoption.• Synthesize market trends, user feedback and usage analytics into BBK’s product roadmap to enhance the platform's competitiveness, specifically related to patient engagement.• Serve on the Senior Leadership Team where I manage resources, budges, and timelines to ensure successful product delivery, as well as use strong leadership skills, to inspire cross-functional teams and motivate product growth into new streams of revenue. • Leverage user feedback and analytics to strategically prioritize product enhancements, aligning the product pipeline with evolving customer requirements and preferences.• Utilize strong organizational skills to streamline workflows and optimize project timelines, while staying on schedule and within budget requirements.

Needham, Ma

Leading the strategy, vision, and direction of a multi-policy SaaS platform which serves as the technology infrastructure for the company’s products and services.• Developed an understanding of the target audiences’ needs, preferences, and pain points by gathering feedback through user research, surveys, and data analysis to inform product decisions and prioritize features that provide the most value.• Effectively communicated with various stakeholders, including developers, designers, market development, and executives to ensure alignment on goals, priorities, and expectations.• Identified inefficiencies in key user flows, brainstormed solutions, and made decisions based on business goals and client needs.• Mapped out the product roadmap, prioritized the backlog, and coordinated release plans.• Managed a team of developers by planning sprint cycles, leading scrum ceremonies and daily standups, while communicating project priorities, timelines, and task assignments to stakeholders.• Implemented Smartsheet to develop a project management and ticketing infrastructure to create consistencies and efficiencies amongst internal staff, including intricate reporting.• Consulted with Market Development, New Business, and Account Services to understand market demand, increase our competitive advantage, and analyze our products’ impact in the field.

Tasked with understanding industry trends, user needs, and business goals to develop and manage product backlog and roadmaps. • Managed the product backlog, broke down features into user stories, and prioritized the development for each sprint by leading daily scrum.• Defined product requirements based on client needs and business imperatives, and communicated specifications to stakeholders.• Created and managed documentation (mock-ups, written specs, workflows, communication pathways) for all existing and new products related to our technology infrastructure.• Coordinated and conducted multiple rounds of QC testing.• Crafted product release notes and succinct summaries of product enhancements for key audiences.• Provided training and support to clients on using the online platform efficiently by conducting live training and creating collateral.• Cross-department collaboration to coordinate product releases with client needs and expectations.

Needham, Ma

Operationalizing of a multitude of client accounts to ensure timely implementation of products and services• Managed projects related to account deliverables and timelines by coordinating with cross-functional teams and tracking progress to ensure timely and successful project completion.• Optimized processes, streamlined workflows, and identified areas for improvement to enhance client satisfaction.• Shared insights and client feedback to the product team, then worked together to apply the best solution to ensure client needs are met.• Provided quality control on enhancements and bugs fixes to our online platform • Collaborated with clients and third-party vendors on data integration, mapping, and logic. • Identified areas for system improvements by interpreting pain points and observing user interactions.

Boston

Working at Mistral answering phones and managing reservations for 4 of CHG's high-end Boston restaurants. Assisting the Reservations Manager and the Director of Sales & Marketing with daily projects. Based on personal blogging efforts about the food & restaurant industry I was asked to contribute and write for Mistral's blog as well.

Assist 5 Sales Managers with day to day tasks: turning contracts, organizing details for hotel events, processing sales inquires. Run daily and monthly reports using Delphi and Market Vision. Manage sales & marketing invoices and purchase orders as well as maintain detailed files reflecting past, current, and future expenses. Work with the Director of Sales & Marketing to negotiate marketing contracts while maintaining a positive relationship with vendors. Along with the DOSM, execute advertising campaigns with multiple publications while upholding an organized database of all advertisements. Acting as a liaison between our graphic designers, advertising agency, PR company, and printing press. Design and distribute e-marketing campaigns and direct mailings while maintaining databases of customers and potential clients. Update social media websites with news, events, and press releases. Keep the Taj Boston website up to date with menus, events, and promotions through an IT Assist program.Designated Trainer, Safety Committee Member, Green Team Member

Managed company invoices, booked time with vendors, assisted with creating estimates, logged elements, and provided a comfortable & efficient work environment while focusing on client services.

Managed storage, legal, and talent invoices for the department, along with Holding Fees for broadcast talent. Gained knowledge of the SAG contract by assisting the Talent Manager & Broadcast Business Affairs Managers with residual estimates, talent re-negotiations, Union issues and talent payment. Worked closely with assistant producers with projects during post production. Familiar with the process of using original and licensed music within commercials. Worked directly with the EVP/Head of Integrated Production in the assignment of producers and management of department workflow.

Assisted five VPs/SVPs/EVPs with their day to day tasks. Managed calendars, answered phones, coordinated catering requests, and arranged travel.Receptionist: Answered phones, greeted guests. Booked conference rooms using Microsoft Outlook.

Set up interviews by coordinating with Digitas employees and the candidates, using Microsoft Outlook. Composed offer letters, and organized all the new hires and handle new hire paper

Went on shoots with the videographer for "New England Dream House" and set up lighting for the interviews. Logged footage for the executive producer. Attended editing sessions with the producer and editor.

Ba, Film & Photography Studies

Activities and Societies: Varsity Volleyball Team - all 4 years, Varsity Softball Team - all 4 years, Photography

Education record