Dena Steele Email & Phone Number

Illlinois

As the senior leader for Midland’s marketing division, I drive the banks overall marketing program including strategic development, branding, and lead generation to support business line growth while contributing to strategic thinking across all business units and subsidiaries. I lead a team of twelve marketing professionals whose contributions support customer acquisition, engagement, loyalty, and cross selling while delivering high quality professional deliverables.Significant Accomplishments: -Serve as the executive level representative from marketing for online technology builds. Created and executed a strategic marketing plan to support the initial online account opening technology launch that recognized results far exceeding annual project charter goals with more than three times the annual volume of accounts and double the deposit value opened within the first four months. -As the marketing leader and liaison to the SVP of Commercial Banking, developed and supported a full-scale PPP program including a first in class website resource area, customer communications, awareness opportunities and ongoing technical and tactical solutions. Several noteworthy new customers, media attention, community recognitions for assisting customers as well as income generation were earned in addition to assisting more than 2,300 businesses gain access to over $312MM in relief. -Led a full-scale annual notification program for the bank where significant risk was mitigated while moving to an electronic first delivery system that resulted in more than 60% of customers receiving an electronic notice while savings over $50k on the project.

Ottawa, Il

After being directly contacted by the CEO, I re-joined Centrue in a time of great opportunity to personally and professionally make an impact on the changing organization. As a member of Senior Management and the leader for marketing and a newly created e-channel division, I set strategic vision and leadership on branding and marketing as part of a team whose efforts transformed an under-performing organization to one that was successfully recapitalized and then delivered a 119% shareholder return on their investment.Significant Accomplishments:-Leadership and development of a new corporate identity for Centrue Bank and its corresponding "Expect Different" tagline and rebranding. -Accepted the challenge of building and developing a newly formed eChannel division for the bank. Implemented customer focused products and technology resulting in realizing nearly $100k year over year revenue growth for the first two consecutive years managing the channel and an $83k reduction in expense in year three. -Significant customer and product level accomplishments including strategic direction and project management of a new award winning website and three major online channel systems conversions as well as implementation of five new eChannel technologies. -Managed the corporate sales department and sales manager while leading a newly defined sales culture toward a successful and reinvigorated internal sales culture and customer experience program. -Implemented the build and ongoing utilization of the Marketing CRM system that delivered data driven customer initiatives, automated process flows, targeted cross selling and onboard marketing, and detailed reporting.

Naperville, Il

During my short tenure at Hawthorne, I led initiatives to bring the professional image and brand of the organization to a new level. Significant Accomplishments:-Engaged senior leaders and the Board of Directors on identifying a comprehensive set of strategic initiatives for the organization followed by delivering a comprehensive marketing plan including measurable targets and deliverables matching those strategic goals. -Built a data driven marketing program inside the Marketing CRM system and delivered targeted direct marketing programs for new and existing customers.

Ottawa, Il

Hired as the Head of a newly defined corporate Marketing role for what was then Union Bank. As the primary objective of my new role, I transformed the organization away from individual branch marketing to a cohesive and branded uniform corporate led marketing division.Significant Accomplishments:-Developed a total marketing concept for the bank including imaginative marketing objectives and programs to strengthen the brand for the bank, its 20+ locations, and its commercial, mortgage, and wealth management divisions. -Led the transition of the banks name, branding and all marketing deliverables and identity through a merger of equals with Centrue Bank. That merger doubled the size of the bank and its footprint.

Oakbrook Terrace, Il

Supported student enrollment and marketing initiatives for a nationwide for profit education organization. Significant Accomplishments:-Earned three promotions over the course of my tenure related to significant increases in volume of leads provided to the sales force combined with a decreased cost/lead as part of a solely managed $25 million direct marketing budget. -Negotiated vendor and media contracts, managed relationships and decreased production costs by 10% with dedicated program management and tight vendor controls. -Enhanced data-driven marketing presences with email and web-based properties and cross-communication programs that led to more than a 20% increase in program results.