Dena Lee Email & Phone Number

Oversight to team of ten marcom professionals based in US, Europe, China and Singapore.Supported personal development and growth; ensured resourcing and training for successful project delivery; lead process improvements and efficiencies

Houston, Texas

Strategic direction and planning for brand strategy and marketing communications in support of global chemical business activity. Responsible for strategically positioning brands for market leadership throughout Americas, Europe, Middle East, Africa and Asia Pacific markets.Work closely with global business unit leadership in advising and implementing brand awareness through multiple channels, including web, social media, industry events, media planning and customer symposiums.

Houston, Texas

Led development and creation of a dedicated Corporate Communications Department.Corporate Communications - Develop content and guide strategy for corporate communications and key messaging on behalf of company leadershipEmployee Communications - Manage process of delivering employee newsletter; content for company intranet home pages; development and distribution of wide range of employee communications in support of company vision and values Change Management Communications - Direct, develop and execute communications plans for company changes such as organizational changes, brand roll-out, systems changes, M&A activityBusiness Communications - Manage communications across functional departments such as HSE, Human Resources, Information Technology, working with groups to develop messaging, strategy and content related to company initiativesBranding - Manage branding activities, ensuring consistency and alignment with guidelinesMedia Relations - Manage corporate media coverage and relationships with industry and local press; write press releases and liaise with parent company for distributionCrisis Communications - Manage emergency communications procedure and serve as company spokespersonSocial Media - Manage the process of social media activity

In this role, managed department growth from one person to 12, expanding from Houston-only operations to international operations in 13 countries. Centralized department supported worldwide offices representing five business units, delivering marketing plans for each.Responsible for activities described above in global communications role, plus marketing initiatives below:Global Conferences and Exhibitions - Planned and represented the company at industry conferences and office launch events in India, Singapore, Malaysia, Scotland, Australia, USAGlobal Marketing Forum - Created and developed this online resource that houses brochures, ads, conference information and marketing plans so sales staff worldwide can be informedBrochures, Advertising - Managed development of marketing collateral for all business units plus corporateWebsite Design and Content - Managed re-design and update of company website (three re-designs)Industry Recognitions - Managed and prepared documents for industry recognitions such as industry business awards and leadership recognitions of senior leadershipParticipate on teams such as Core Values, Strategy, Integrations, Social Media M&A Activity - Managed marketing communications activities in support of acquisitions and mergers, developing employee communications, key messaging and marcom plansTop Workplace Recognitions - Initiated and led company efforts to participate in local Top Workplace recognitionsCharitable Activities - Managed team that identified and participated in charitable giving and orchestrated company-wide charitable events in support of employees; served as member of joint giving committee of parent companyEmployee Engagement - Managed team the created and executed company activities for employees and families, plus department teambuildings