Dena Barrett (Speciale)

Dena Barrett (Speciale) Email and Phone Number

Marketing and Merchandising Leader, Educator, & Mentor @ Porter Pipe & Supply
Dena Barrett (Speciale)'s Location
St Charles, Illinois, United States, United States
Dena Barrett (Speciale)'s Contact Details

Dena Barrett (Speciale) work email

Dena Barrett (Speciale) personal email

n/a

Dena Barrett (Speciale) phone numbers

About Dena Barrett (Speciale)

Customer-focused & results-driven professional with expertise in marketing and merchandising strategies. Identifying and developing processes to optimize workflows. Educating business partners to adapt to sustainable and scalable innovative technologies, along with mixes of traditional methods, for optimal solutions.

Dena Barrett (Speciale)'s Current Company Details
Porter Pipe & Supply

Porter Pipe & Supply

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Marketing and Merchandising Leader, Educator, & Mentor
Dena Barrett (Speciale) Work Experience Details
  • Porter Pipe & Supply
    Merchandising Manager
    Porter Pipe & Supply Jan 2024 - Present
    Addison, Illinois, Us
    Driving success through innovative merchandising strategies, effective planning, and enhanced supplier relationships. My focus is on enhancing the overall customer experience at our locations companywide, ensuring every interaction reflects the unique brand and culture of Porter Pipe & Supply.
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  • Speciale Marketing
    Executive
    Speciale Marketing Jun 2023 - Present
    Speciale Marketing is a full-service marketing agency, where digital and innovation meets tradition. With a dynamic and innovative spirit, we specialize in crafting a harmonious blend of cutting-edge digital strategies and tried-and-true traditional marketing campaigns and profiles.Our mission is simple yet powerful: To amplify your marketing efforts and fuse our expertise seamlessly with your existing team to drive exceptional results.
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  • Idea (Idea4Industry)
    Director Of Digital Operations & Marketing
    Idea (Idea4Industry) Apr 2021 - May 2023
    Arlington, Va, Us
    IDEA is a SaaS Business – Data Syndication & EDI. Responsible for all aspects of marketing, communications, and public relations activities, which includes strategic direction for the marketing department and collaboration with all internal leaders. Advocate for change and improvements in people, process, and company results. Active member of the Women in Industry Committee. In addition to many new product launches and industry education projects, biggest achievements: 1 - Hosting Nat’l Industry Conference under budget, achieving event sponsorship revenue record by 25%+ and attendance record by 12%. 2 - Increased annual revenue by 15%+ and staying under annual budget by 30%. 3 – Website redesign to be more intuitive, informative, competitive, SEO friendly, integrated lead generation opportunities, and updated branding. Previous position: Director of Client Services
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  • Panduit
    Digital Enablement Manager
    Panduit Jul 2017 - May 2020
    Tinley Park, Illinois, Us
    Built peer to peer relationships within digital departments of distributors. Utilized and optimized services to syndicate and automate data distribution, while proactively improving quality of product data to increase sales. Improved internal processes to launch new products to the market from 6-9 months to 6-8 weeks.Previous position: Sr. Digital Merchandiser
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  • Custom Personalization Solutions
    Digital Marketing Director
    Custom Personalization Solutions Aug 2015 - Feb 2017
    Addison, Illinois, Us
    Responsible for health and optimization of 4 retail websites and additional retail web partners, which included creating and executing the go-to-market strategies. With a multi-million dollar revenue stream, CPS provides personalized solutions for over 30,000 products in the gifting, jewelry, home & garden, and kids' licensing sectors. Accountable for sales goals, marketing budget and ROI, product placement, digital marketing & merchandising strategies and plans, web development, creative services, public relations, marketing communications, echannel programs, datafeed management, data analysis, and brand strategies.
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  • W.W. Grainger
    Sr. Digital Merchandiser
    W.W. Grainger Jul 2011 - Aug 2015
    Lake Forest, Illinois, Us
    Drove strategy for online merchandising on $2+ Billion eCommerce B2B Operation with over 1 million SKUs. Achieved monthly sales goals increased 15% YOY; directly responsible for HVAC, Plumbing, Pumps, Motors, and Test Instruments. Developed strategies around key KPIs, including: Revenue $, Conversion, AOV, & Traffic. Integrated sustainable and scalable technologies: selection guides, services, site experiences, new online tools and functionality. Strategically targeted & personalized dynamic & unique experiences based on behaviors, geo-location, weather, & customer segments. Positioned product recommendations, enhanced content, incentives, and relevant messages to product categories. Developed cross-functional relationships with Product Management, Product Strategy, Customer Segments, Marketing, Creative Teams, UX, Search Team, Taxonomy & Data Team, Analytics, Inventory, Pricing, Optimization Team, Legal, Content Teams, & Suppliers/Vendors. Educated importance of Enhanced Content, Clean Data, searchable descriptions, taxonomy/hierarchy. Built and presented conclusive scenarios around post-data analysis for Presidential Operational Reviews. Showcased wins and advised contingency plans for projected short-falls.
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  • Sears Holdings Corporation
    Sr. Digital Merchandiser
    Sears Holdings Corporation May 2007 - Aug 2011
    Chicago, Il, Us
    Responsible for merchandising over 40,000 SKUs on sears.com within Appliances, Home, and add’l hardline categories. Managed sales plan and gross margin goals of 38% to previous year. $68 million+ in 2010 category sales. Financial reporting for business reviews and Presidential Operational Reviews. Ensured above average plans set for customer satisfaction goals. Exceeded 2010 financial and CSAT goals. Influenced pricing strategies, inventory positions, and product assortment. Ensured search experience optimization of product lines. Managed all site and email marketing campaigns through JIRA, Aprimo & WebSphere Commerce Accelerator. Competitive analysis to evaluate site merchandise, promotional tactics, customer experience, and product presentation and translate findings into executable online programs.Previous position: Sr. Promotions Analyst
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Dena Barrett (Speciale) Skills

E Commerce Email Marketing Online Marketing Marketing Analytics Competitive Analysis Strategy Marketing Strategy Integrated Marketing Product Management Merchandising Management Cross Functional Team Leadership Advertising Brand Management Market Research Leadership B2b Ppc Sales Strategic Planning Affiliate Marketing Marketing Communications Web Analytics Digital Marketing User Experience Website Merchandising Social Media Pricing Sales Management Direct Marketing Corporate Promotions Campaign Strategy Development Strategic Negotiations Influential Communicator Supply Chain Business Development Market Planning Multi Channel Marketing Creative Direction Omniture

Dena Barrett (Speciale) Education Details

  • Elmhurst University
    Elmhurst University
    Marketing
  • Addison Trail High School
    Addison Trail High School
    Diploma

Frequently Asked Questions about Dena Barrett (Speciale)

What company does Dena Barrett (Speciale) work for?

Dena Barrett (Speciale) works for Porter Pipe & Supply

What is Dena Barrett (Speciale)'s role at the current company?

Dena Barrett (Speciale)'s current role is Marketing and Merchandising Leader, Educator, & Mentor.

What is Dena Barrett (Speciale)'s email address?

Dena Barrett (Speciale)'s email address is de****@****uit.com

What is Dena Barrett (Speciale)'s direct phone number?

Dena Barrett (Speciale)'s direct phone number is (847) 535*****

What schools did Dena Barrett (Speciale) attend?

Dena Barrett (Speciale) attended Elmhurst University, Addison Trail High School.

What skills is Dena Barrett (Speciale) known for?

Dena Barrett (Speciale) has skills like E Commerce, Email Marketing, Online Marketing, Marketing, Analytics, Competitive Analysis, Strategy, Marketing Strategy, Integrated Marketing, Product Management, Merchandising, Management.

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