Create marketing plans that align with the brand’s overall business plan and goals. Analyze market research data to identify opportunities for growth, improvement, or change in focus for particular market segment. Evaluate effectiveness of marketing campaigns to determine whether they met their goals. Collaborate with local media outlets such as radio, TV, print, digital, and outdoor and serve as in charge of all local media buys. Develop and execute media strategies based on objectives to gain exposure for the brand or its products or services. Manage annual budgets and ROI reports.* Acted as a media spokesperson for Panera Bread and Covelli Enterprises, giving speeches in public and participating in radio and television appearances. * Developed, implemented, and oversaw execution of all local marketing plans, sponsorships and partnerships for 53 Panera Bread Cafes in Florida, North Carolina, and Tennessee.

Assisted in developing and executing marketing strategies and plans for the brand using knowledge of marketing principles and techniques. Formulated reports on marketing activities, including expenditures and results achieved, to track performance and identify areas for improvement. Interpreted and examined important marketing metrics and recommended allocating more funds to regional as opposed to national marketing. Supported Director of Marketing & PR with all campaigns. Maintained accurate budgets for each quarter.* Developed strategic alliances between Panera Bread and local organizations, hospitals, institutions, non-profits, and media.

Worked with the Marketing & Promotions Director of the radio station to develop and implement client initiatives. Served as On-site Director for various radio station client events. Coordinated events to promote products or services. Created and updated all promotional materials and maintained radio station website. Evaluated advertising effectiveness by measuring results against goals set by management.* Assisted in establishing and executing various successful station events.