Dena. G. Email & Phone Number

Austin, Texas, Us

Identify, design and collaborate with product leaders, engineers, researchers and designers to understand and create holistic online user experiences. Create comprehensive content audits and schema models across multiple product lines for the purpose of improving information flow and reducing duplication . Using large data sets, analyze customer and product patterns and disseminate findings. Lead and mentor junior designers.

Tukwila, Wa, Us

I am responsible for the development, delivery, and continuous improvement of the content on the BECU website, the 3rd largest credit union in the U.S. with 1.3M members. I identify, create and improve content to create high quality, relevant and measurable information that aligns to both user and business need. I use creativity, data and analysis while working with a brilliant team of cross-functional individuals from marketing strategy, digital marketing (including writers), brand, and IT.• Managed website rollout and reporting of COVID-19 Content impacting 700k members on 15 new covid-related pages and forms (awareness, closures, financial relief, stimulus checks, PPP, etc. ) in 2020.• Owned and executed content strategy & optimization roadmap to increase content findability, improvealignment to both visitor and business goals, and improve SEO, navigation and product conversion.• Identify content opportunities using creative approaches & SEO to improve findability and usefulness.• Lead a team of coordinators and web producers to improve taxonomy, content structure anddocumentation for content management system (Sitecore).• Created framework for website and CMS content and navigation governance.• Increased online membership conversion 20% through IA and content strategy improvements.• Increased first-time online banking enrollment by 30% while reducing bounce rate by 20%.• Increased overall ‘becu’ branded SEO searches 45% in 3 years; from 238k in Feb 2018 to 430k in Jan 2021

Tukwila, Wa, Us

Key accomplishments through 2019:• Created alternative online membership flow that increased number of qualified candidates by 30% while reducing user errors and proving an alternative pathway that made it easier for existing members to login.• Developed and managed project to replace the traditional drop down single column navigation menu with a robust 100-term “mega menu” (IA).• Increased monthly organic (SEO) click volume for "BECU" queries from a 12-month average of 240k to 350k (30% increase).• increased Membership page conversion by 30% by improving content hierarchy, adding headers and reducing content duplication.• Provide executive-level analytic dashboard reporting. Deep subject matter expertise surrounding our product and membership web content (Content Strategy).

Tukwila, Wa, Us

Tacoma, Wa, Us

Manage the internal information needs of 5,000+ employees across multiple countries through intuitive search, navigation, content integration and user-friendly online knowledge management and collaboration tools.

Seattle, Us

Improve user experiences by working with digital stakeholders to create, leverage and evangelize content, architecture, metadata, taxonomies and customer analytics across online environments. • Create comprehensive content inventories and initiate qualitative and quantitative content audits from multiple data sources to identify strengths and opportunities. My analysis informed the business that Expert Advice (EA) readers go on to spend 40% more per online purchase. This led to a series of iterative, innovative changes in how informational help content is integrated on site. • Analyze customer behavior and create custom dashboards and reports using Adobe Analytics (SiteCatalyst) and recommend strategies to improve SEO and customer engagement.• Work with partners (Expert Advice, REI Blog, Adventure Trips, Classes, Search) and editorial staff to better understand what customers like, where we could improve, and how to fill gaps.• Create controlled vocabulary lists (taxonomies), and promote metadata tagging and training to improve search and browse experiences. • Work with Digital Merchandising, Marketing and UX Agile teams on implementing content and search integration projects across rei.com.• Develop materials and train teams on metadata and SEO best best practices. • Assist with the redesign of REI.com ecommerce and the REI Adventure Travels websites with information architecture, content and analytic support of customer search and navigation behavior.

Seattle, Wa, Us

• Lead configuration, development, and training of the Library's internal SharePoint sites. • Conduct analyses of user needs, library processes, and workflows, and manage projects to improve user experience, inefficiencies and enhance productivity, • Create internal Intranet Advisory Group and work with stewardship team to create road maps, governance and best practices for library staff use of the Intranet• Create analytic reports, dashboards, and statistics to support library initiatives and projects• Develop and maintain organizational schema, metadata and retention cycles for documents

Work collaboratively with geographically and functionally-diverse teams to plan, analyze and build SharePoint 2007 and 2010 intranet sites. Create new hierarchical models and strategic plans to assist in migration of content to new sites. • Map new Information Architectures based on best practices.• Manage organizational-based site moves. • Create site inventories and analyze content for large-scale migration project• Initiate and lead daily team stand-up and weekly cross-departmental meetings • Develop and implement SharePoint Governance and user permissions• Internal company resource, assisting teams in building, organizing and better aligning their SharePoint sites using workflows, InfoPath online forms and metadata.

Seattle, Washington, Us

Partner with stakeholders, project managers, developers and testers at the Bill & Melinda Gates Foundation to create dynamic team, portal and extranet sites using SharePoint 2007. • Develop information architecture, including user permissions, taxonomy and metadata recommendations to insure site content is well-organized. (Design a good and useful site)• Translate customer needs into business requirements and track progress through frequent iteration and communication. (Listen to the client)• Identify gaps or risks between requirements and existing or proposed solutions and develop recommendations and roadmaps for improvement (Advise & partner with the client)• Design and build out-of-the-box (OOB) SharePoint sites that are accessible to a wide range of users. (Keep it simple)• Develop training materials and wiki content to assist with ongoing site help & upkeep • Assist in the development of data governance and knowledge management best practices* Use Omniture Analytics to analyze portal traffic* Primary project in 2011 was developing large centralized research repository for Global Libraries. Work included stakeholder management, creating managed metadata schema and advanced filtering options.

Boston, Ma, Us

Manage website for the Microsoft Library (SharePoint 2007), supplying information, books and resources to 20,000 visitors each month. Duties include: working with content managers, editing, library operations and the development team to manage site content, metadata and taxonomies and create and display solutions that benefit end-users. Create technical and functional business requirement documents (BRDs), managed user acceptance testing (UAT), research solutions and create/analyze useful success metrics. Front end lead on SharePoint 2010 upgrade, user permissions, coordinating developer work and managing UAT. Troubleshoot SharePoint and technical issues as needed and ensure cross portal stakeholder communication and collaboration.

Boston, Ma, Us

International Site Manager Manage a variety of web sites and communication projects, including SharePoint redesigns and monthly scorecards. Work with diverse individuals on identifying information needs/strategic planning, data analysis, designing work plans and web specs, creating wireframes and analyzing metrics. Work also includes assisting International Site Managers on web design and administrative issues, including: website articles, new content releases, redesign of internal wiki for improved document retrieval, better communication collaboration and greater access to department tools and best practices. Create and monitor website bugs, manage strategic planning with editorial calendar.

Scotts Valley, Ca, Us

Manage project technology (CMS) infrastructure and coordinate with management team and stakeholders on technology planning, design (HTML, CSS, JavaScript), testing, training and implementation of web services and office hardware; troubleshoot problems. Create master project taxonomy aligned a new information architecture, and work with internal and external staff and clients to train and finetune. Analyze web and user data metrics to improve development and usability of site; routinely report findings and suggest updates. Create and manage project database and train staff on use.

Seattle, Wa, Us

Develop electronic file management course and trained 500+ City of Seattle employees on best practices. Other work included website design, data analysis and general coordination of citywide paper reduction program.

Seattle, Wa, Us

Manage several large (5,000 + records) departmental databases. Provide system administration, user permissions, query management (using SQL) data analysis, implementation and ongoing support of database applications. Develop and design new user interfaces and support documentation; provide user training. Manage 2004 annual community funding and review process between multiple departments ($1.2 million). Work with community leaders on identifying new neighborhood revitalization opportunities. Analyze project fund allocations and create tracking metrics, present findings.

Collect and disseminate business information, publish weekly web newsletter of pertinent market research analytic trends and work as primary webmaster for the Business Intelligence and Planning group. Create and maintain website using HTML, DHTML, CSS, JavaScript, ASP and databases. Manage corporate library.

Master Of Library & Information Science - Mlis, Library And Information Science

Ba, International/Global Studies