Dena Harris work email
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Dena Harris personal email
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Thanks for finding me! When I'm not using my mad marketing skills, you'll find me outdoors running (17 marathons, 12 ultras, and a couple of half-Ironman), cycling, or hiking. If I'm not outdoors, I'm buried in a book--history, biography, and cookbooks.On to the main show:Experienced Marketing Director | Brand Strategist | Team Builder | International Author | Public Speaking CoachWith over 15+ years in marketing leadership, I excel in crafting and executing effective marketing strategies, orchestrating cross-functional efforts, and establishing strong brand positioning. As a former Content and Brand Marketing Director at one of the nation's largest online schools, I'm recognized for my ability to infuse purpose and creativity into teams, consistently delivering measurable results.My achievements extend beyond marketing, as an international, award-winning author with books translated into five languages. I possess a wealth of writing, editing, and PR expertise, with bylines in 50+ national trade and commercial publications. Additionally, I've honed my coaching skills by working with over 200 diverse participants, including Fortune 500 executives and aspiring writers, as a public speaking and book development coach.Strengths:Brand Architecture • Brand Management • Strategic Communications (Internal & External) • Multi-channel Marketing • Demand and Lead Generation • Market Research & Analysis • Persona Messaging • Data Analytics • Integrated Marketing • Corporate Communications • Public Relations • Project Management • Product Lifecycle Management • Go-To-Market Strategy • Client Relations & Retention • Customer Experience • Team Leadership • Account Management • Social Media Strategy • Editorial Management • Writing • Editing • Event Planning • Media RelationsStrong Working Knowledge of:K-12 Education • Higher Education • B2B and B2C marketing • Nonprofits • Basecamp • Canva • Drift • MailChimp • GovSpend • Pardot • Pendo • Salesforce • Wagtail • Wordpress
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Vp Of MarketingLexicon TechnologiesAtlanta, Ga, Us -
Member: Marketing Leaders ForumEd-Tech Leadership Collective Oct 2023 - PresentBoston, Ma, UsThe Marketing Leaders Forum is a professional peer group for K-12 ed-tech leaders. Members actively participate in a structured format where they provide one another fresh perspective as well as candid, critical feedback in a safe space. The forum is a collaborative environment where members problem-solve issues they’re facing, while developing the skills and knowledge to anticipate obstacles they’ll face in the future. -
Vp Of MarketingLexicon Technologies Jun 2021 - PresentConyers, Ga, UsAs VP of Marketing, I'm the driving force behind enhancing our brand's visibility, engagement, and growth. My expertise lies in crafting and executing comprehensive marketing strategies that encompass brand awareness initiatives, compelling storytelling, and effective lead capture and conversion tactics. I manage the full spectrum of marketing activities, ensuring our educational technology solutions resonate with our target audience, establish thought leadership, and drive measurable business results. • Develop and execute an insight-led marketing plan that positions Lexicon as a trusted partner in transforming K-12 education through innovative technology solutions • Create, coordinate, and set priorities for the annual marketing calendar including owned, earned andpaid media• Create and refine conversion-focused marketing messaging for key audiences• Manage demand generation pipeline, optimize lead scoring methods and qualify leads for Sales Team• Develop and manage digital marketing stack and data-based performance tracking• Manage the marketing budget to maximize ROI and make agile trade-off decisions• Produce effective marketing content across digital and physical marketing mediums• Enable and manage targeted marketing automation• Lead development of SEO optimized website working with internal and external stakeholders• Identify and explore emerging marketing and technology trends for new growth areas• Design marketing collateral for sales enablement and events
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Marketing DirectorUsatestprep Feb 2019 - May 2021Atlanta, Georgia, UsResponsible for development and execution of marketing efforts for nation’s top teacher-trusted provider of standards-aligned curriculum resources for grades K-12. Focus on improving demand generation and lead conversion, re-engineering the front-end online user experience, and rebranding to position the company for future growth. • Oversee the development and delivery of a fully-integrated marketing strategy • Work closely with sales for pricing strategies to maximize profits and market share• Develop and implement brand strategy• Lead marketing initiatives for new and existing product• Support sales and lead generation efforts• Manage social media marketing strategy and content marketing• Undertake ongoing competitive research and analysis of consumer trends• Track key metrics to identify purchasing behaviors of various cohorts and drive trials and conversions• Guide the day-to-day activities of the marketing team -
Director, Brand And Content MarketingAshworth College Dec 2017 - Feb 2019Norcross, Georgia, UsAccountable for content marketing initiatives for one of the nation’s largest online schools. • Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost • Led integrated MarCom team of agencies, writers, designers, social media team, and email specialists on marketing strategies to support student acquisition and retention, product marketing, and lead engagement through to purchase• Key member of QA team tasked with improving student retention• Maintain, develop, and promote brand identity across all schools• Optimize content for SEO and UX purposes• Develop editorial governance ensuring content is consistent with brand voice, style, and tone• Generate ideas and lead strategy to increase customer engagement• Develop, assign, edit, proofread, and improve content -
Director Content Marketing & Pr | Managing Director, Winston-SalemSfw Agency Mar 2017 - Nov 2017Greensboro, North Carolina, UsProvide strategic leadership for content development, planning, and execution to drive demand for client products and services. Responsible for the overall management of agency communications for corporate positioning, brand awareness, and public awareness. Lead short- and long-range content initiatives for new business team to enter new markets. Focus on growing the PR/content team through training, coaching and mentoring. Lead remote team of account executives, art directors, and brand managers. -
Content Marketing & Pr ManagerSfw Agency Jan 2015 - Mar 2017Greensboro, North Carolina, UsPromoted twice in four years after developing successful commercial and content marketing campaigns for B2B and B2C clients including Channellock, Primo Water, Texas Pete, Kindermusik, Char-Broil, Fruit of the Loom/Jerzees, Coastal Shower Doors, and more.
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Communication SpecialistSfw Agency Mar 2013 - Jan 2015Greensboro, North Carolina, UsServe as a member of SFW team to contribute to the development of materials to educate and inform clients about SFW’s mission and services. Research, develop, write, edit, and proofread a full range of marketing materials, including brochures, schedules, web content, catalogs, direct mail, email, letters, collateral, presentations, print and online advertising, and other creative communication materials that achieve client and SFW goals.
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Author / Freelance Writer / SpeakerAuthor/Writer Jan 2002 - Jan 2017Extensive writing, editing, and PR experience. Published author of five books with distribution in the U.S., UK, Brazil, Germany, The Netherlands, Taiwan, Russia, and mainland China. Byline in 50+ national trade/commercial publications. Evaluated press opportunities and angles for the development of stories, articles, and other unique content. BOOKS:Lessons In Stalking: Life With Cats (2005); For the Love of Cats (2006); Chicken Soup for the Cat Lover's Soul (2005); 2007 & 2008 Novel & Short Story Writer's Market; Chicken Soup for the American Idol Lover (2007); Cup of Comfort for Cat Lovers (2008); Chicken Soup for the Soul: What I Learned From the Cat (2009); Chicken Soup for the Runner's Soul (2010); Who Moved My Mouse? A Self-Help Book For Cats Who Don't Need Any Help (2010). Does This Collar Make My Butt Look Big? A Diet Book For Cats (2013).ASSOCIATIONS, AWARDS & ACTIVITIES• Guest Lecturer, Communications & PR, Wake Forest University, 2015-2017• Screenwriter, SAMCA movie trailer, 4 Leagues Media, 2015• Selected as one of 10 speakers for Ignite Charlotte 2012• Presenter at BarkWorld Expo: Social Media Conference for pet-related online influencers, 10/2011• American Society of Journalists & Authors (ASJA) – member, 2006-2014• Radio Host of “How’d You End Up Here?”, 1490 WLOE & 1420 WMYN - 2006–2010• Executive Board Member, Rockingham County Arts Council, 2009-2013• Faculty Speaker at North Carolina Writers’ Network Fall Conference, Winston-Salem, NC, 11/2007• Faculty Speaker at NSA (National Speakers Association) University, Tucson, AZ, 1/2006• Chicken Soup for the Cat Lover’s Soul supplement for national release as a “promo” piece for the book• Selected as 1 of 25 artists for a Wildacres Residency Writer’s Retreat, 2006
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Write Motivation Co-Founder & InstructorThe Write Motivation 2012 - 2016Instructed small groups in storytelling, book development, and promotion for over 200 diverse participants across the country, including executives from Fortune 500 companies and aspiring writers.
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Associate EditorDiversity Woman Magazine 2005 - 2008Helped launch both a national newsstand magazine and a regional magazine that covered unique topics for business owners and professionals. Catered to women executives as well as entrepreneurs.Selected Contributions:• Collaborated with editors to design and distribute voice, tone, and editorial calendars. Streamlined schedules and improved the entire process.• Closely tracked manuscript submissions and the idea inventory. Created a constant churn of ideas submitted into the system to avoid depleting the bank of ideas.• Strategically led a team of talented freelance writers. Assigned topics and special projects based on on skill and area of expertise. Motivated them and honed their skills through hands-on training exercises. -
Program ManagerWomen'S Resource Center Of Greensboro Jul 2001 - Jan 2004Greensboro, Nc, UsRan the "New Beginnings" job-training program for displaced homemakers. Responsible for bringing in volunteer community speakers, program funding, student recruitment, and metrics for tracking short and long-term student success. Assisted with intern training-program and peer counseling. -
Database LibrarianLorillard Tobacco Company Dec 1998 - May 2000Us -
Senior Claims AdjusterAnthem Insurance 1992 - 1998
Dena Harris Skills
Dena Harris Education Details
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Miami UniversityMass Communications -
University Of North Carolina At GreensboroLibrary And Information Science
Frequently Asked Questions about Dena Harris
What company does Dena Harris work for?
Dena Harris works for Lexicon Technologies
What is Dena Harris's role at the current company?
Dena Harris's current role is VP of Marketing.
What is Dena Harris's email address?
Dena Harris's email address is de****@****rep.com
What is Dena Harris's direct phone number?
Dena Harris's direct phone number is +133633*****
What schools did Dena Harris attend?
Dena Harris attended Miami University, University Of North Carolina At Greensboro.
What are some of Dena Harris's interests?
Dena Harris has interest in Writing, Learning, Endurance Athlete, Type A Creative, Health, Blogging, Cyclist, Education, Mid Westerner Living In The South, Science And Technology.
What skills is Dena Harris known for?
Dena Harris has skills like Blogging, Copywriting, Press Releases, Social Media, Web Content, Newsletters, Public Speaking, Creative Writing, Public Relations, Feature Articles, Editing, Speech Writing.
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