Dena Harris Email & Phone Number

Atlanta, GA, US

Boston, MA, US

The Marketing Leaders Forum is a professional peer group for K-12 ed-tech leaders. Members actively participate in a structured format where they provide one another fresh perspective as well as candid, critical feedback in a safe space. The forum is a collaborative environment where members problem-solve issues they’re facing, while developing the skills.

Conyers, GA, US

• As VP of Marketing, I'm the driving force behind enhancing our brand's visibility, engagement, and growth. My expertise lies in crafting and executing comprehensive marketing strategies that encompass brand awareness.
• Develop and execute an insight-led marketing plan that positions Lexicon as a trusted partner in transforming K-12 education through innovative technology solutions
• Create, coordinate, and set priorities for the annual marketing calendar including owned, earned andpaid media
• Create and refine conversion-focused marketing messaging for key audiences
• Manage demand generation pipeline, optimize lead scoring methods and qualify leads for Sales Team
• Develop and manage digital marketing stack and data-based performance tracking

Atlanta, Georgia, US

• Responsible for development and execution of marketing efforts for nation’s top teacher-trusted provider of standards-aligned curriculum resources for grades K-12. Focus on improving demand generation and lead.
• Oversee the development and delivery of a fully-integrated marketing strategy
• Work closely with sales for pricing strategies to maximize profits and market share
• Develop and implement brand strategy
• Lead marketing initiatives for new and existing product
• Support sales and lead generation efforts

Norcross, Georgia, US

• Accountable for content marketing initiatives for one of the nation’s largest online schools.
• Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost
• Led integrated MarCom team of agencies, writers, designers, social media team, and email specialists on marketing strategies to support student acquisition and retention, product marketing, and lead engagement through.
• Key member of QA team tasked with improving student retention
• Maintain, develop, and promote brand identity across all schools
• Optimize content for SEO and UX purposes

Greensboro, North Carolina, US

Provide strategic leadership for content development, planning, and execution to drive demand for client products and services. Responsible for the overall management of agency communications for corporate positioning, brand awareness, and public awareness. Lead short- and long-range content initiatives for new business team to enter new markets. Focus on.

Greensboro, North Carolina, US

Promoted twice in four years after developing successful commercial and content marketing campaigns for B2B and B2C clients including Channellock, Primo Water, Texas Pete, Kindermusik, Char-Broil, Fruit of the Loom/Jerzees, Coastal Shower Doors, and more.

Greensboro, North Carolina, US

Serve as a member of SFW team to contribute to the development of materials to educate and inform clients about SFW’s mission and services. Research, develop, write, edit, and proofread a full range of marketing materials, including brochures, schedules, web content, catalogs, direct mail, email, letters, collateral, presentations, print and online.

• Extensive writing, editing, and PR experience. Published author of five books with distribution in the U.S., UK, Brazil, Germany, The Netherlands, Taiwan, Russia, and mainland China. Byline in 50+ national.
• Guest Lecturer, Communications & PR, Wake Forest University, 2015-2017
• Screenwriter, SAMCA movie trailer, 4 Leagues Media, 2015
• Selected as one of 10 speakers for Ignite Charlotte 2012
• Presenter at BarkWorld Expo: Social Media Conference for pet-related online influencers, 10/2011
• American Society of Journalists & Authors (ASJA) – member, 2006-2014

Instructed small groups in storytelling, book development, and promotion for over 200 diverse participants across the country, including executives from Fortune 500 companies and aspiring writers.

• Helped launch both a national newsstand magazine and a regional magazine that covered unique topics for business owners and professionals. Catered to women executives as well as entrepreneurs.Selected Contributions:
• Collaborated with editors to design and distribute voice, tone, and editorial calendars. Streamlined schedules and improved the entire process.
• Closely tracked manuscript submissions and the idea inventory. Created a constant churn of ideas submitted into the system to avoid depleting the bank of ideas.
• Strategically led a team of talented freelance writers. Assigned topics and special projects based on on skill and area of expertise. Motivated them and honed their skills through hands-on training exercises.

Greensboro, NC, US

Ran the "New Beginnings" job-training program for displaced homemakers. Responsible for bringing in volunteer community speakers, program funding, student recruitment, and metrics for tracking short and long-term student success. Assisted with intern training-program and peer counseling.

US

Bs, Mass Communications

Master'S Degree, Library And Information Science