BrandHUE is a brand partnership firm, representing talent, companies, and brands looking to attract and reach audiences of color. We create and discover strategic connections by aligning our clients' and brands' attributes through storytelling, initiatives, and experiences.

Hired as a brand partnership consultant for The Color Purple film release in December 2023.

Became top sales person within one year; accounting for 40% of total advertising sales revenueIncreased volume growth by 48% in upfront marketplace through new business and from existing accountsDeveloped innovative marketing opportunities to entice clients and generate incremental spending Collaborated with programming and marketing departments to implement promotional elements to meet clients marketing objectivesResearched demographic and psychographic data of the core audience in order to increase awareness of the benefits of targeting the segmentDeveloped upfront sales strategy targeting the General Consumer Marketplace

Participated in National Television upfront marketplace, spending $80 million annually while securing highly rated programmingDeveloped National Television upfront purchase recommendation guidelines to meet client's national television objectives Mastered multi-tasking skills through management of strategic media plans for Kellogg's Pop-Tarts and Kellogg's Snack Brands Developed and presented national media plans to achieve the brand's marketing goalsIntegrated innovative and alternative ideas which enhanced television, radio, print and online media plans for Pop-Tarts brand, specifically partnering with American Idol National Tour with Starcom Entertainment GroupPlanned, negotiated, purchased and maintained national print advertising with 60+ publications resulting in effectively reaching more than 85% of U.S. adult target audience