Denali Lerch Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

- Managed 11 diverse social media platforms and pages for Atlanta Track Club, taking full ownership of content creation, caption writing utilizing efficient SEO and feature story development, while developing robust social media content calendars and scheduling daily written and visual content. Successfully marketed over 40 annual Atlanta Track Club events and 9 programs, and facilitated prompt customer service, concurrently elevating user experience and maintaining customer retention.- Fostered valuable partnerships with corporate sponsors, strategically leveraging cross-promotional opportunities in social media and digital marketing initiatives to amplify brand messaging and strengthen collaborative efforts.- Strategized and achieved a 46% increase in Atlanta Track Club’s Instagram following over the course of two years, pioneered the organization’s TikTok launch, rapidly accumulating a following exceeding 1,000 within the initial eight months. Spearheaded a notable 300% surge in engagement for Instagram Reels over the course of a year, complemented by the curation of numerous viral Facebook posts.- Analyzed month-to-month and year-to-date analytics and created reports to demonstrate measurable growth and optimize content strategies.- Facilitated on-site execution for Atlanta Track Club events’ photo and video content by interviewing athletes and ensured information was available to the public through social media, live broadcasts and news updates.- Produced and edited videos in diverse formats, including Instagram Reels, TikToks, and YouTube content, utilizing industry-standard software such as Adobe Premiere Pro and After Effects to enhance visual storytelling.- Pioneered the creation of Atlanta Track Club’s media lists and cultivated media outreach, constructed press releases on large events and organization news and effectively enhanced the organization’s relationship with media groups in Atlanta and beyond.

Athens, Georgia, United States

-Taught two enjoyable after-school classes for people with disabilities to provide after-school care at a non-profit.- Led a team of volunteers who individually worked with individuals with unique behavioral and physical health needs. - Created lesson plans for weekly classes and implemented said plans as a leader and teacher of each class.- Ensured the health and safety of all participants and volunteers in each class and promoted daily check-ins to ensure the program's success.- Provided routine reports on class success rates to the organization's leaders and evaluated strategy and goals after reviewing each report.

Atlanta, Georgia, United States

- Produced broadcast show for the whole Children’s Healthcare of Atlanta hospital to provide entertainment and enjoyment for patients. - Utilized Tricaster software and a variety of creative outlets to produce a broadcast live to the entire hospital.- Researched and created broadcast stories, games and utilized my storytelling experience to bring joy to the patients at Children's Healthcare of Atlanta.

Watkinsville, Georgia, United States

- Orchestrated comprehensive public and community communications for Extra Special People at the University of Georgia, overseeing all aspects of social media management, including Instagram and Facebook, achieving over 2,000 followers on both channels during my time.- Wrote legislation and press releases with the UGA Student Government Association to gain awareness and participation from all South Eastern Conference universities for the Dress Down with the Dawgs campaign, an initiative supporting Down syndrome awareness and celebration.- Managed influencer relations to promote the successful Dress Down with the Dawgs campaign, including collaboration with the University of Georgia football team, UGA charity partners, businesses in Athens, Georgia, and additional sponsors.

Atlanta, Georgia, United States

- Utilized email marketing efforts to enhance internal relations for a non-profit organization serving Atlanta's underserved youth. - Currated successful grant scholarships and proposals, and researched additional grant opportunities.- Assisted in social media campaign efforts and delegated internal communications on social media, marketing, event planning, and public relations teams.

Athens, Georgia, United States

Athens, Georgia, United States

- Curated, designed and delivered daily newsletters featuring curated top stories from the Red & Black to a subscriber base exceeding 30,000 recipients via email.- Carefully crafted visually engaging newsletters through advanced use of Mailchimp applications, resulting in notable increases in open and click-through rates. Diligently analyzed daily data to optimize content performance for dedicated readership.- Collaborated with a cross-functional team of writers and editors to generate daily newsletters, weekly podcast episodes and digital content for social media, and orchestrated promotional efforts through email newsletters to maximize content reach.

Athens, Georgia Area

- Curated and wrote dozens of blog posts on SEO resources for digital creators.- Utilized WordPress and keyword research tools for optimal SEO strategies.- Comprised social media and blog posts to optimize the agency's SEO to the highest extent.