Dena Najafi

Dena Najafi Email and Phone Number

Senior Experiments Consultant at Full Moon Experiments @
Dena Najafi's Location
United Arab Emirates, United Arab Emirates
Dena Najafi's Contact Details

Dena Najafi work email

Dena Najafi personal email

About Dena Najafi

Top US school graduate and Marketing Executive with 15+ years’ experience in retail, fashion and real estate industries, well-equipped to integrate both traditional and new channels into one overall marketing strategy. Fashion expert with 12 years’ experience in New York City focused on marketing, buying and design for fashion icons. Able to tap into how consumers use a multi-device, multi-channel means of product / brand discovery. Extensive luxury experience working with top brands such as W Hotels, Philippe Starck, Armani Casa, Jade Jagger, Polo Ralph Lauren and Victoria’s Secret. True pioneer in the e-commerce space as one of Ralph Lauren’s Polo.com launch team members. Successfully managed over 1200 Polo.com email campaigns from 2002 – 2006, contributing to $50m/year in sales. Created and currently manage micro-sites for several clients such as Lively Nutrition Centers (highly ranked on Google, generates 400 leads/month, 15% conversion rate). Strong analytical and planning skills coupled with a unique creative background that sets me apart. Artist for special one-of-a-kind Nursery artwork using traditional fabrics and unique trims.Areas of Expertise:• Multi-channel Marketing• Project Marketing Management • Luxury Sales & Marketing• Alignment with Dept Heads• Lead Generation & Conversion Management• Customer Journey & Segmentation • CRM Management• Website & Landing Page Development • Content Management • Google Analytics • KPI Development & Tracking • SEO, SEM & PP • Email Marketing & Auto Responder Management • A/B Testing for Optimization

Dena Najafi's Current Company Details
Full Moon Experiments

Full Moon Experiments

Senior Experiments Consultant at Full Moon Experiments
Dena Najafi Work Experience Details
  • Full Moon Experiments
    Senior Experiments Consultant
    Full Moon Experiments Oct 2017 - Present
    • Providing marketing services and brand growth strategies for purposeful innovative startups in the region through Full Moon Experiments, Brand Lounge’s latest initiative.• Spearheading the launch of FAFA (Film Art and Fashion Awards), the first of its kind in the region and meeting with potential partners for sponsor support.• Supporting the relaunch of Osheq, a wearable art fashion brand, and helping to create brand awareness through new content ideas for social media and online ads. • Writing high-quality professional web copy to get brands noticed. Currently managing copy for several of Brand Lounge’s clients.
  • Independent
    Marketing Manager
    Independent Jan 2009 - Present
    • Created, manage and promote a collection of web pages and “micro” sites in HTML for several clients (EDiet.ae for Lively, ECatering.ae for Good Platters/Café Firenze). • Develop direct mail strategies that generate hundreds of sales leads monthly to drive client’s business and grow their database. Revenue achieved due to Internet marketing initiatives exceeds 3M AED per year.• Create and execute internet strategy through Social Media, Ad Management, SEO and Email Marketing.• Generate over 400 qualified leads on a monthly basis for key account with 450,000 AED in monthly revenue.
  • Independent
    Fashion Stylist
    Independent Jan 2009 - Nov 2009
    • Created story concepts and led all styling efforts for several fashion spreads including Gulf News’ CITYLIFE, MOEMENTS and FRIDAY.• Author of various fashion pieces including Men’s Trends for REDHOT magazine and ABU DHABI WEEKLY.• Formed close relationships with several top owner operators including Landmark Group, Chalhoub Group, Jashanmal Group, Al Tayer, etc.
  • Shvo
    Sales And Marketing Manager
    Shvo Apr 2008 - Nov 2008
    New York, Ny, Us
    • Key team member that launched Nurai, a private luxury island development based in Abu Dhabi. Closed over $18M (65M AED) during launch period.• Delivered sales presentations at the top most luxurious New York developments including W Downtown, Philippe Starck Gramercy, 20 Pine, the Collection by Armani Casa, and The Jade by Jade Jagger.• Worked closely with developers to create and position properties in line with marketing plans.
  • Charles Rutenberg
    Sales And Marketing Agent
    Charles Rutenberg Jan 2006 - Apr 2008
    Clearwater, Fl, Us
    • Independent Real Estate Agent with extensive knowledge of New York real estate and a focus on new construction.• Closed several sales as an independent agent. Prices ranged from $600K to $2.695m each.• Managed all aspects of Real Estate transactions from lead generation to contract signatures to closing.
  • Polo Ralph Lauren
    Internet And Direct Marketer - Senior Manager
    Polo Ralph Lauren Jan 2002 - Sep 2006
    New York, Us
    • Original team member in 2002 that launched Polo.com into a leading luxury website generating over $150M in 2006.• Worked closely with internal buyers to develop and execute marketing strategy that achieved 174% growth from 2002 to 2005.• Executed customer acquisition, retention, multi-channel strategies and store integration initiatives to achieve customer growth goals and drive profitable sales growth for the company at large.• Effectively managed over 1200 campaigns including international, store-dedicated, multi-channel, marketing sites and Polo.com campaigns and met goals for 4 consecutive years, with email based campaigns generating $50 million/year in sales.• Managed external vendor relationships with Google, Yahoo, Amazon, Doubleclick, and Avenue A.• Managed site improvements, specifically customer assistance and promotional details to ensure site conveyed highest level of customer service possible.• Demonstrated strong management/mentoring skills with several direct reports.
  • Lee Dee, Inc.
    Partner
    Lee Dee, Inc. Jun 1999 - Dec 2002
    • Built a women’s accessory business, while gaining a comprehensive understanding of the process of successfully bringing high fashion product to market.• Contracted with Asian fabric mills and factories and oversaw all production.• Developed a complete product catalogue for countrywide distribution.• Sold collection in 15 upscale boutiques across the country.• Featured in Henri Bendel’s new designer show as well as Drozak Studios and several fashion publications in the US and abroad.
  • Victoria'S Secret Catalogue
    Merchandiser
    Victoria'S Secret Catalogue Mar 1998 - May 1999
    • Worked closely with head buyer and planner to build and present assortments to senior management in line review.• Managed open to buy by monitoring sales, receipts, markdowns and inventory for key items and core businesses.• Coordinated merchandise receipts with production to ensure timely allocation to catalogue customers.
  • Bob Mackie Couture
    Junior Designer
    Bob Mackie Couture 1996 - 1998
    • Created various dresses from concept to design to production alongside celebrity designer, Bob Mackie.• Presented the collection to exclusive buyers including Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman.• Traveled to Far East to manage and direct production of samples.

Dena Najafi Skills

Marketing Social Media Marketing Fashion Public Relations Luxury Trend Analysis Social Media Brand Awareness Selling Apparel Styling Visual Merchandising Merchandising Celebrity Market Research Sales Negotiation Luxury Goods Marketing Strategy Online Marketing Email Marketing Crm Management Seo Strategy Advertising Retail Real Estate Entrepreneurship Brand Development Strategic Planning Digital Strategy Brand Management Digital Marketing Integrated Marketing Pay Per Click

Dena Najafi Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Economics
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Fashion Design

Frequently Asked Questions about Dena Najafi

What company does Dena Najafi work for?

Dena Najafi works for Full Moon Experiments

What is Dena Najafi's role at the current company?

Dena Najafi's current role is Senior Experiments Consultant at Full Moon Experiments.

What is Dena Najafi's email address?

Dena Najafi's email address is de****@****ail.com

What schools did Dena Najafi attend?

Dena Najafi attended University Of Pennsylvania, Fashion Institute Of Technology.

What skills is Dena Najafi known for?

Dena Najafi has skills like Marketing, Social Media Marketing, Fashion, Public Relations, Luxury, Trend Analysis, Social Media, Brand Awareness, Selling, Apparel, Styling, Visual Merchandising.

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