Dena Najafi Email & Phone Number

• Providing marketing services and brand growth strategies for purposeful innovative startups in the region through Full Moon Experiments, Brand Lounge’s latest initiative.
• Spearheading the launch of FAFA (Film Art and Fashion Awards), the first of its kind in the region and meeting with potential partners for sponsor support.
• Supporting the relaunch of Osheq, a wearable art fashion brand, and helping to create brand awareness through new content ideas for social media and online ads.
• Writing high-quality professional web copy to get brands noticed. Currently managing copy for several of Brand Lounge’s clients.

• Created, manage and promote a collection of web pages and “micro” sites in HTML for several clients (EDiet.ae for Lively, ECatering.ae for Good Platters/Café Firenze).
• Develop direct mail strategies that generate hundreds of sales leads monthly to drive client’s business and grow their database. Revenue achieved due to Internet marketing initiatives exceeds 3M AED per year.
• Create and execute internet strategy through Social Media, Ad Management, SEO and Email Marketing.
• Generate over 400 qualified leads on a monthly basis for key account with 450,000 AED in monthly revenue.

• Created story concepts and led all styling efforts for several fashion spreads including Gulf News’ CITYLIFE, MOEMENTS and FRIDAY.
• Author of various fashion pieces including Men’s Trends for REDHOT magazine and ABU DHABI WEEKLY.
• Formed close relationships with several top owner operators including Landmark Group, Chalhoub Group, Jashanmal Group, Al Tayer, etc.

New York, NY, US

• Key team member that launched Nurai, a private luxury island development based in Abu Dhabi. Closed over $18M (65M AED) during launch period.
• Delivered sales presentations at the top most luxurious New York developments including W Downtown, Philippe Starck Gramercy, 20 Pine, the Collection by Armani Casa, and The Jade by Jade Jagger.
• Worked closely with developers to create and position properties in line with marketing plans.

Clearwater, FL, US

• Independent Real Estate Agent with extensive knowledge of New York real estate and a focus on new construction.
• Closed several sales as an independent agent. Prices ranged from $600K to $2.695m each.
• Managed all aspects of Real Estate transactions from lead generation to contract signatures to closing.

New York, US

• Original team member in 2002 that launched Polo.com into a leading luxury website generating over $150M in 2006.
• Worked closely with internal buyers to develop and execute marketing strategy that achieved 174% growth from 2002 to 2005.
• Executed customer acquisition, retention, multi-channel strategies and store integration initiatives to achieve customer growth goals and drive profitable sales growth for the company at large.
• Effectively managed over 1200 campaigns including international, store-dedicated, multi-channel, marketing sites and Polo.com campaigns and met goals for 4 consecutive years, with email based campaigns generating $50.
• Managed external vendor relationships with Google, Yahoo, Amazon, Doubleclick, and Avenue A.
• Managed site improvements, specifically customer assistance and promotional details to ensure site conveyed highest level of customer service possible.

• Built a women’s accessory business, while gaining a comprehensive understanding of the process of successfully bringing high fashion product to market.
• Contracted with Asian fabric mills and factories and oversaw all production.
• Developed a complete product catalogue for countrywide distribution.
• Sold collection in 15 upscale boutiques across the country.
• Featured in Henri Bendel’s new designer show as well as Drozak Studios and several fashion publications in the US and abroad.

• Worked closely with head buyer and planner to build and present assortments to senior management in line review.
• Managed open to buy by monitoring sales, receipts, markdowns and inventory for key items and core businesses.
• Coordinated merchandise receipts with production to ensure timely allocation to catalogue customers.

• Created various dresses from concept to design to production alongside celebrity designer, Bob Mackie.
• Presented the collection to exclusive buyers including Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman.
• Traveled to Far East to manage and direct production of samples.

Bachelor Of Arts, Economics

Associate Degree, Fashion Design