Team Leadership & Strategic Oversight: Lead a high-performing team of senior managers, managers, coordinators, and technicians, fostering a collaborative environment to deliver exceptional events and experiences.Revenue Optimization: Achieved a 30% year-over-year growth in event bookings, resulting in a $450K revenue increase within my first four months.Digital Transformation & Engagement: Boosted social media engagement by 38% and increased website traffic by over 230,000 unique users in four months through integrated digital and traditional marketing campaigns.Data-Driven Decision Making: Developed and implemented a comprehensive marketing analytics dashboard, improving real-time tracking of KPIs and enabling quick adjustments for optimal performance.Strategic Marketing Initiatives: Spearheaded targeted marketing strategies that led to a 30% growth in event bookings and a 20% increase in conversion rates through improved customer targeting.Innovation & Event Management: Directed the conceptualization and execution of large-scale events, transforming spaces into memorable, immersive experiences that align with Jamaica's broader vision of promoting tourism.Collaboration Across Departments: Coordinated closely with diverse teams, from senior management to technical staff, ensuring seamless event execution and delivering unparalleled value to clients and visitors.Government and Tourism Alignment: Aligned event strategies with the Ministry of Tourism's objectives, showcasing Jamaica as a premier global destination for events and tourism.

Pitchy Patchy is an outrageously hilarious satirical theatre revue. It brings together some of Jamaica’s most popular social media influencers with some known theatre and film actors. It’s a comical revue, exploring the natural mysticism surrounding what it means to be JAMAICAN. The things we say, the things we do and the way we relate to each other.At the heart of what it means to be Jamaican, there is laughter even where there seems to be pain.It brings two different patches together. It is an intersection of social media (the new proscenium) and traditional Jamaican theatre. It is a 2 Act revue that traverses social commentary, popular culture and Jamaican myths. The stories may be pitchy (mystical) but the it is brought together by patches (the people) of brilliance. It is half live performances and half on-line skits that will all be executed within the same period.

Amplify Studios is a social impact and community marketing agency. We're dedicated to creating meaningful change, by offering innovative solutions that help businesses and organizations connect with their communities.

Building a community that Amplifies the next generation of marketers, innovators and creators.

As a Social Content Creator with a speciality in creative direction and digital strategy, I mainly work on engaging our online community and planning content internally and externally to reach our target audience. The role sees me collaborating with external partners to develop, implement and maintain digital strategies surrounding the activations we're executing. I also work closely with our group of creators in creatively directing the planned content to ensure the execution reflects the agreed ideas. With the many skills this role calls upon for me to use to get the job done, you'll often see the position I played in executing the specific campaign changing to reflect the current need of the project.

➶Create strategies and tactics to manage Yello Media Group’s marketing & communication channels.➶Manage B2B & B2C marketing engagement across all marketing and advertising channels.➶Build positive brand sentiments across promotions and activations.➶Employ Public Relations strategies to build brand equity.➶Craft innovative, out-of-the-box, and trending emerging strategies to maintain Competitive awareness, consumer retention, and product usage.➶Identify consumer-facing initiatives to maintain relevance and interest.➶Consistently analyze the company’s brand positioning and consumer insights, while shaping and communicating our vision and mission.➶Maintain a creative eye for detail that positions the brand’s products and services as fresh, new, and innovative.➶Support research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.

➶The primary role of the SCCM is to create strategies and tactics to manage YMG’s social media channels while growing maximum organic engagement and traffic.➶Community leadership and participation (both online and offline) are integral to the SCCM. An essential component is communicating the company’s brand in a positive, authentic way that will attract today’s modern, discerning, hyper-connected buyers.➶Gather feedback from sales and analyze consumer behavior on social media todefine our company’s online positioning.➶Capture a variety of metrics to measure the effectiveness of our owned content,and retooling our approach based on those results.➶Ensuring that the content that is being created on digital platforms is helping todrive our ultimate business goals: Monetized Traffic.➶Identify consumer-facing initiatives to maintain relevance and interest.➶Establish opportunities for Influencer/Thought-Leaders involvement withsocial brand.

This position is responsible for ensuring that all administrative, clerical, and advertiser services are delivered satisfactorily for our clients. This position emphasizes organizational, communication, and accuracy skills with attention to detail and conflict resolution for our clients. In this role I was :➶Responsible for Social Media Advertising and Marketing for External Clients➶Assist DTS and help facilitate training for Sales and Sales Support as needed➶Utilize internal systems or vendor management systems required for the Fulfillment of Digital products and making sure they are live and accurate➶Build and develop the Facebook Pixel Project for the company and clients➶Create, Manage, and Monitor Advetismens on Facebook Business Manager➶Generate and Analyze Data reports with Internal members & Clients

I started First Face Communications to help streamline my freelance opportunities and experiences. The company later attracted a Team Member whose current capacity is working with clients and the Company to build and curate their Social Media platforms. ➶In my role for such a small company, I'm tasked with completing many tasks to drive success. ➶My years of experience managing this firm has taught great lessons that I have adapted to benefit my expanding career.

A creative and driven journalist with years of writing experience. Great storytelling skills and a nose for the truth as well as an excellent track record as a staff reporter in television and digital media.In my role at RJR Gleaner Group, I produced and wrote Hard News Stories for Television and Radio as well as produced News Casts such as Midday News and Weekend Prime Time News.

Creative and driven production assistant with experience supporting production teams in all stages of development, pre-production, production, post-production, delivery, and marketing of media content. Valued as a competent behind-the-scenes leader ensuring production events are executed smoothly and efficiently.Technical SkillsSoftware: Photoshop, Premiere Pro, After Effects, MS OfficeEquipment: Teleprompters, boom microphones, Switch boards

Assist the Assignment Desk in researching story ideas and coordinating crews of reporters and photographers in their daily assignments. Tasks may include retrieving file materials, answering telephones, making beat checks, and assisting assignment editors and reporters in setting up coverage plans. I also had to support live news broadcasts with program content creation. This is an opportunity to learn and participate in the daily production of a fast-paced, major market newscast. Tasks may include writing scripts for live newscasts, creating graphic elements, and assisting in story research.I also worked with show teams to select and edit the video to match news scripts while building graphics using in-house applications and liaising with the graphics department. A part of my role also included writing accurate interview transcripts and researching stories as directed.

Scooby’s Bar & Grill is an Oceanfront restaurant serving many fast food options and drinks. As a Crew member I was tasked with kitchen operation , making orders from burgers to pizza’s and salads as well as clean up duties as well. I was also tasked with Cashiering and providing excellent customer services in a fast paced environment for extended periods.

Guest service agents answer telephone calls from guests seeking to make or cancel hotel reservations. They greet arriving guests, assign rooms, issue keys, and collect guest payment and billing information. Agents answer guest requests for assistance and coordinate with housekeeping, bell service, staff, and management to fulfill guest requirements

Drive solutions for technical escalations, including identification of root cause and issue resolution. - Collect information and document bugs with R&D for product issues that are impacting customers. - Serve as the internal and external point of contact on customer escalations and ensure customer issues are resolved as expediently as possible. - Provide an interface between Support, Customer Success, Professional Services, Solution Consultants and Product / Engineering teams.

I was tasked with being able to innovatively and accurately maneuver Microsoft software on 72 different high-speed units. Also to accommodate and help customers with the use of the units to best suit their needs for any of the Microsoft suite software, gaming, and other applications. In my time here I also gathered skills on hardware and software troubleshooting of devices, computers networking skills and event organizational skills.