Dena Washington Email & Phone Number

• Develop customer segmentation and targeting strategies for marketing campaigns. • Develop load forecasts to drive power procurement. • Support development of renewal offers and pricing. • Manage integration of pricing into the system and QC process. • Support development and execution of renewal campaigns• Perform market & competitive analysis.• Maintain high-level contacts with existing partners to reinforce business relationships, identify opportunities to enhance performance, manage costs, and expedite contract renewals.• Evaluate and track sales program performance.• Lead channel marketing organizations to develop tools and information required to support efforts to increase sales.• Optimize channel and product mix to achieve net revenue per customer, and optimal cost-per-renewal targets.• Drive account profitability through cost-of-renewal analysis, and sales forecast planning.

Project management of channel initiatives Review, validate, and distribute all invoices related to outsourced sales activities. Monitor vendor(s) for compliance with PUC regulations Maintain the channel’s Book of Knowledge and Playbook Manage collateral and ordering for the channel Manage quality assurance process with vendor(s), including: Manage submission and compliance of weekly vendor QA scorecards Manage customer complaint resolution with internal and external stakeholders Research and analytics for channel activities

Houston, Texas Area

Advising new businesses on formation of accountsCoordinate service requests with Transmission and Distributions Service Providers Serves as subject matter expert for Business clients in respect to Smart Energy ProjectsResponsible for retention of high value small business clientsManaged project for SAP service software integration Performs energy management site audit Coordinate signature events for specific customer base

Identify and resolve pending issuesResolve customer billing inquiriesNegotiate billing and payment arrangementsProvide assistance for obtaining products and servicesEfficient in SAP Applications

Served as a voting member of the Board of Directors

Responsible for training and coordinating league volunteers to work for HMNS

Responsible for training and coordinating league volunteers to work for HMNS

Represented Junior League of Houston as a Volunteer Guild board member