Budget Planning: Strategizing and managing budgets to optimize campaign performance and ROI. Data Analysis: Leveraging data-driven insights to refine strategies and enhance overall digital performance.Google and Facebook Ads: Managing Google Ads and Facebook Ads campaigns to reach, engage, and convert target audiences effectively.Tag and Pixel Implementation: Ensuring precise tag and pixel implementations for accurate tracking and reporting.Conversion Tracking: Implementing robust conversion tracking methods to gauge the success of our digital initiatives.Lead Generation: Innovatively driving lead generation efforts through various digital channels.SEO: Employing effective Search Engine Optimization techniques to improve organic visibility and website rankings.Email Marketing: Crafting and executing strategic email marketing campaigns to nurture leads and engage our audience.

Perform keyword research to improve page ranking. Constantly updating landing page content to reduce bounce rate using tools like Google analytics, Hoosuite, Dropbox, Ubbersuggest, to ensure a pleasant experience for the customer through all steps of the funnel and their buyer's journey. Creation of buying personas, copywriter for different social media platforms and blogs.

Educating customers on a different variety of products and helping them choose the best alternative for them. Encouraging customers to leave positive store reviews, something that kept the store in the #1 Organic Result spot when looking for dispensaries in the Sea/Tac area. Helping out with different aspects of Social Media Management (Snapchat & Twitter)

Being able to run the store on single coverage. Share daily KPI report to our district and Division Manager. Participating in District conference calls to create new strategies to improve sales, conversion and loyalty program sign ups. Suggested the creation of a separate Instagram page for each store and collaborated with the social media management aspect like creating a calendar identifying key dates, posts schedule and copy. Maintained both stores that I worked (Tacoma and South Hill) as the top 3 performers for conversion, plan sales, COMP and online sales.