Denecah Nickerson, Mba Email & Phone Number

Texas, United States

Boise, Idaho, US

• Key priorities include vendor and operations management, pricing and promotional strategy, innovation launches and driving market share gains via dollar/unit growth. People leader.
• Grew sales of private label business +5.6% in FY23 vs. FY22
• Delivered 38bps in household penetration growth within owned categories
• Managing redesign completion for more than 800 unique SKUs and counting
• Direct launch of category-leading products including multiple queso items, Asian sauces, pasta sauce, rice pouches, more
• Implemented cost change initiative realizing >$3MM in sales via vendor optimization

Burlington, Massachusetts, US

• Brand lead for a powerful portfolio with #1 and #2 category share rankings. Critical focus areas: delivering sustainable growth by future-proofing both brands through insights-driven strategy development, innovation.
• Delivered net recurring savings and reduced supply vulnerability via proactive formula improvements with R&D
• Updated positioning for Clamato, a beloved brand among Hispanic consumers
• Led innovation into adjacencies; partnering with insights to deliver regional market test before launch at-scale
• Owned strategy development and execution; delivered 3-year plan with strong growth projections
• Led graphics update of Clamato portfolio, including vessel transitions and artwork modifications

Le Mars, Iowa, US

• I owned the multi-million-dollar brand budget; was the eComm, future proofing and Shopper Marketing brand lead; partnered with industry-leading agencies to create/deliver memorable (award-winning) multimedia campaigns.
• Led commercialization and omnichannel launch of product innovation for omnichannel launch Q1FY22
• Owned development of 60+ cross-platform campaign assets for 2021 key marketing initiatives, generating 1B+ impressions
• Led 2021 brand equity activation: parlor makeover and celebrity partnership, generating 1.1B+ earned media impressions
• Led award-winning 2020 brand equity activation, the Ice Screen Truck™, earning 1B+ media impressions, two REGGIE awards and one PRO award
• Led creative exploration, design and shelf testing for visual identity refresh of $40MM+ sub-brand

Le Mars, Iowa, US

• Owned development of 60+ cross-platform campaign assets for 2021 key marketing initiatives, generating 1B+ impressions
• Led 2021 brand activation parlor makeover and celebrity partnership, generating 1.1B+ earned media impressions
• Generated $1.5MM+ in annualized cost savings across efficiency initiatives for FY2021
• Led commercialization of single-serve alternative channel SKU, with Y1 placement 30% over benchmark SKU

Mclean, Virginia, US

• Managed budget, comms and operational execution for third-largest brand in the Gum category, with $332MM traditional retail revenue
• Led public relations initiatives, including Bad Date Rebate, which garnered >230MM impressions in one-week period (March 2020)
• Analyzed competitive performance in-store (sales volume, effectiveness of promotional spending, unit velocity etc.) using Nielsen tracking database
• Captured multi-millions in untapped COGS savings across portfolio
• Partnered with Demand, Finance and Supply teams to ensure accurate forecasting and multi-channel customer fulfillment
• Managed new item setup, packaging refresh, and Consumer/Product Care engagement

New York, NY, US

Mclean, Virginia, US

• Recommended profit-driven, premium pricing strategy by leveraging Nielsen for multi-retailer competitive POS analysis
• Collaborated with cross-functional teams to develop new product graphics concepts and variant recommendations for customer-exclusive seasonal products launching in 2020
• Developed comprehensive brand performance improvement plan to drive greater engagement among consumers through optimized seasonal packaging, product innovation, online store redesign and broader communications strategy

Houston, Texas, US

• Spearheaded strategic planning/execution of priority campaigns: Cancer, Heart, Neuro, Ortho and Pediatric online integrated marketing communications
• Served as primary point-of-contact for inquiries across 250 locations, 8 core service lines and emerging product functions and service offerings including in-hospital apps, Urgent Care, Virtual Care and Health.
• Prevented crises through proactive, ongoing channel monitoring and escalation process
• Partnered closely with Video and Web teams to optimize content across channels (social, blog, main site)
• Co-managed wellness blog calendar, facilitating reviews and publishing across channels
• Co-managed social media support team of content publishers, designers and advertisers (in-house and consultants)

St. Louis, MO, US

• Led communications project for global ethics and compliance client with $3.5 billion NYSE valuation
• Streamlined processes for production and fulfillment of client needs via global creative, printing and translations vendors
• Generated creative content for social media ad campaigns reaching audiences of up to 300,000+
• Wrote executive communication pieces for organizational and strategic change announcements

St. Louis, MO, US

*Merger and acquisition communications for integration reaching $8 billion transaction value.*Planned for corporate events with live audience of 2,000; stream-in audience reach of 200,000+.*Delivered series of social media trainings throughout Missouri..*Managing client approvals on deliverables such as out-of-pocket expenses, environmental signage, email.

St. Louis, MO, US

*Managed and moderated social communities and served as primary contact for consumers and employees. *Developed copy for employee-facing content including benefits, health and wellness, and corporate news. *Collaborated with creative team to transform concepts into tangible messaging and signage across digital and print.*Provided branded content for client.

St. Louis, MO, US

*Represented clients within retail, finance, telecom, transportation, agriculture, technology, and beverage industries.*Analyzed industry and client-specific media coverage in addition to assisting with new business development. *Established branded content intranet platforms and created engaging social media content for key clientele.

*Managed and maintained all aspects of social media for brands across education, technology, beauty, retail, international culture, health and wellness, politics, and entertainment industries. *Liaised between clients and NBC, FOX, CBS, and ABC affiliates while serving as brand representative. *Formulated creative copy as well as press releases, client.

*Managed two-campus organization’s internal and external communications utilizing traditional and contemporary tactics; planned and executed annual Back-to-School events with over 2000 guests. *Developed and implemented strategic marketing initiatives and oversaw outreach budget of $40K with approval.*Modernized online presence through redevelopment of.

Tallahassee, Florida, US

*Generated basketball game coverage for website.*Branded university’s weekly sports show as “Behind the Scoreboard.”*Developed ideas for show segments including: sports fashion, game etiquette. *Built and maintained relationships between athletic department and media.

US

*Managed budgets for multiple clients.*Facilitated social media/buzz marketing.*Managed print and multimedia content for Student Health 101 E-Magazine.*Promoted movie premieres for Sony Pictures client.*Served as account leader for Sony Pictures client.*Acted as liaison between clients, account teams and remaining company associates.*Developed strategic.

*Edited and wrote news, lifestyles, sports and opinions sections of the award-winning university newspaper.*Provided photography coverage for campus and community events.

Jacksonville, FL, US

*Created press releases spurring print, television and broadcast media coverage.*Composed copy points used for radio promotions in Florida, Georgia and South Carolina*Produced monthly reports for clients comparing McDonald’s to its competitors.*Wrote posts for team newsletter and agency website.*Crafted and updated media lists for Jacksonville, Fla..

St Louis, Missouri, US

*Performed upselling tasks; never allowed customers to exit the store with just the “bear” minimum.*Pushed key products ranging from highlighted promotional items (often seasonal) to static, year-round inventory.*Measured and reported in-store inventory of all products to regional and corporate offices.*Interviewed employment candidates and trained new.

Master Of Business Administration - Mba, Marketing; Leadership And Change Management; Supply Chain And Global Sourcing

Bachelor Of Science, Public Relations

Bachelor Of Science - Bs, Public Relations