Deneen White

Deneen White Email and Phone Number

Director Of Sales And Marketing at Compass Hotels by Margaritaville @ Compass Hotel Anna Maria Sound
bradenton, florida, united states
Deneen White's Location
United States, United States
Deneen White's Contact Details

Deneen White work email

Deneen White personal email

Deneen White phone numbers

About Deneen White

With over 15+ years of experience as a Director of Sales and Marketing in the hospitality industry, I am a dynamic and passionate leader who drives revenue growth, brand awareness, and customer satisfaction. As a Certified Hospitality Sales Professional (CHSP), I have the knowledge and skills to execute effective sales and marketing strategies, manage various channels and platforms, and optimize revenue opportunities in a competitive market.In my current role, I direct all aspects of sales and revenue management for a 152-room, focus service hotel, working in tandem with the corporate team and the owner. I also oversee and evaluate the marketing initiatives and ROI, including online and print collateral, advertising campaigns, hotel packages, promotions, and partnerships. I have successfully authored and implemented the annual hotel marketing plan, budget, and quarterly action plans, and have led the property in pricing, distribution, and brand marketing campaign participation. Additionally, I have a deep understanding of hotel operations and customer service, having started my career in the front office, and I enjoy teaching and mentoring the next generation of hospitality leaders.

Deneen White's Current Company Details
Compass Hotel Anna Maria Sound

Compass Hotel Anna Maria Sound

View
Director Of Sales And Marketing at Compass Hotels by Margaritaville
bradenton, florida, united states
Website:
compasshotel.com
Employees:
4
Deneen White Work Experience Details
  • Compass Hotel Anna Maria Sound
    Director Of Sales Marketing
    Compass Hotel Anna Maria Sound Aug 2024 - Present
    Bradenton, Florida, United States
    Back with the BEST Hotel Management Company-Concord Hospitality for my 3rd Hotel under Concords Management portfolio.
  • Hilton Garden Inn Tampa East Brandon
    Director Of Sales And Marketing
    Hilton Garden Inn Tampa East Brandon Nov 2021 - Feb 2024
    Tampa, Florida, United States
    Direct all aspects of Sales and Revenue Management for a 152 room, focus service, Hilton Garden Inn Hotel located in the beautiful Highland Oaks Business Park in Tampa FloridaLead property in pricing, distribution, revenue optimization and marketing campaigns via the Brand as well as all 3rd party platforms Manage and evaluate various aspects of marketing initiatives and ROI including: online and print collateral, advertising campaigns, brand promotions, Hotel packages, incentive and rewards programs, travel industry promotions and partnershipsAuthor and implement annual Hotel Marketing Plan, Budget and Quarterly Action Plans and all owner reportingWork in tandem with Corporate Revenue Team on Annual Market Segmentation Budget for optimal revenue achievementExceeded annual budgets of over 5 million in top line revenue and increases in market share across all STR Index metrics of Occupancy, ADR and RevParGrowth of room nights from all base accounts as well as prospecting to extensive list of clients/contacts within all market segments including:Corporate, Association, Citywide, SMERF, Travel Industry, FIT AND OTAAnnual pricing and contracting of all Local Negotiated Accounts and thorough knowledge of the RFP process for Corporate National AccountsExpert level knowledge of Delphi FDC as well as all third party bid platforms
  • Highgate
    Director Of Sales
    Highgate Nov 2020 - Nov 2021
    Orlando, Florida, United States
  • Hampton Inn Orlando Near Universal Studios
    Director Of Sales Marketing
    Hampton Inn Orlando Near Universal Studios Aug 2018 - Nov 2020
    Orlando, Florida Area
    Direct all aspects of Sales and Revenue Management for a 168 room, focus service, Hampton Inn Hotel and Universal Studios Partner HotelLead property in pricing, distribution, revenue optimization and brand marketing campaign participation Manage and evaluate various aspects of marketing initiatives and ROI including: online and print collateral, advertising campaigns, brand promotions, Hotel packages, incentive and rewards programs, travel industry promotions and partnershipsAuthor and implement annual Hotel Marketing Plan, Quarterly Action Plans, Weekly owners reporting.Work in tandem with Corporate Revenue Team on Annual Market Segmentation Budget for optimal revenue achievementExceeded annual budgets of over 5 million in top line revenue and increases in market share across all STR Index metrics of Occupancy, ADR and RevParGrowth of room nights from all base accounts as well as prospecting to extensive list of clients/contacts within all market segments including:Corporate, Association, Citywide, SMERF, Travel Industry, FIT AND OTAAnnual pricing and contracting of all Local Negotiated Accounts and thorough knowledge of the RFP process for Corporate National AccountsExpert level knowledge of Delphi FDC as well as all third party bid platforms Excellent relationship with all Visit Orlando And Visit Florida Sales Teams
  • Wyndham Worldwide
    Travel Industry And Business Transient Sales
    Wyndham Worldwide May 2016 - Feb 2018
    Orlando, Florida Area
    LEISURE AND BUSINESS TRANSIENT SALES MANAGERWyndham Orlando Resort, Orlando, FL - May 2016-January 2018Effectively soliciting new accounts as well as increasing production from existing accounts in the Leisure Travel segment, focused largely on International Wholesale, Airline crew, Distressed Passengers, Consortia, GDS, as well as many 3rd Party platforms including – Cvent, HelmsBriscoe, Meeting Broker, BCD Travel, Amex, Experient, etc.On Target for Exceeding a 21,000room night budget and 1.4 million in revenue for 2017 from the FIT/Wholesale segment, with room nights and revenue’s focused on Hotel need dates.Pricing and Management of both Wyndham national business transient accounts as well as local account development, successfully adding an additional 2000 room nights in 2016/2017 from new local accounts.Manage entire RFP process for airline crew rooms from proposal, to follow up to sites and fam tours to final contracting and account maintenanceMarket Knowledge of targeted international accounts current buying ability including current exchange rates, political climate, booking windows and patterns and overall market stability Ongoing monitoring and reporting of key international account pacing and production, including competitive analysis.Planning and Executing Fam Tours, site inspections and training sessions as well as professionally represent the Hotel at Trade Shows and Sales Missions for all market segments
  • Port O Call Hotel-Independent Resort Hotel
    Director Of Sales And Revenue Management
    Port O Call Hotel-Independent Resort Hotel Mar 2014 - Mar 2015
    Ocean City, New Jersey
    All aspects of sales and revenue management for a 100 room full service Hotel and 100 seat restaurantOverhaul former group sales processes including new contracts, client retention methods, analyze all accounts and repricing for increased bottom line profitability, resulting in an additional $125,000 in revenue from existing accounts annuallyImplement new pricing and revenue management strategies for transient and leisure marketsImplement and oversee e-channel sales to ensure no direct reservation displacement leading to a $350,000 increase top line revenue in the first 6 monthsMarket and oversee the grand opening and launch of a new 100 seat upscale, oceanfront restaurant which ultimately garnered two awards from the Ocean City Chamber of Commerce as well as the Cape May Chamber of CommerceAuthor and implement 2015 budget and marketing plan for the hotel sales divisionOversee the redesign all property collateral including rack brochures, property brochures and sales kits for 2015 to ensure consistent branding of the property and restaurant
  • Courtyard Marriott
    Director Of Sales Marketing And Property Revenue Management
    Courtyard Marriott Feb 2008 - Nov 2013
    Atlantic City, Nj
    All aspects of sales and revenue management for a 200 room select service hotel, top line sales of 5 million per yearSales and Revenue Management tasks including: pricing & positioning, inventory management, strategic business analysis, competitive market intelligence, forecasting & pace performance, and overall business evaluationExcellent sales and revenue management skills resulting in rev/par index growth annually of 7-10% in a negative growth marketResponsible for all aspects of group sales (Corporate, Citywide, State and National Association's, SMERF, Special Event, Entertainment and Travel Industry) including cold calls, proposals, contracting Author and implement marketing plan and budget from pre-opening in 2008 through 2014, responsible for creation and delivery of annual presentations to ownership and management including market conditions, marketing plan, budget and projectionsManage all aspects Marriott Rewards redemption, including inventory control and reconciliationTrain front office associates on customer service, sales, Marriott Rewards programs, rate coding, third party reservations and all facets of the check in-check out processesEnsure all front line staff are invested and understand in overall revenue goals and pricing strategyRespond and resolve Marriott Customer Care and Marriott Platinum Desk issuesAdvance proficient knowledge of Marriott Systems including: HPP; MRDW; MRWD; EPIC; MARSHA; FOSSE
  • Sands Casino Resort And Madison House Hotel
    Director Of Sales And Marketing
    Sands Casino Resort And Madison House Hotel Feb 2003 - Nov 2007
    Atlantic City, Nj
    Successfully re-establish sales department and cash/transient sales from the ground up after property went 100% comp room/gaming in 1999Author and implement sales department marketing plan and budget from 2002 through property closing in 2007Advise all accounts of property closing and work with each account on relocation and compensationDaily revenue management of 700 room full service casino/hotel resort working in tandem with casino marketing departments to ensure property objectives and profits were realizedEstablished new agreements with all third party sellers (e-channel, receptive operator, travel agent, tour operators, ect.) adding over 5 million to top line hotel revenue over a 5 year periodCreate, hire and oversee meetings and events department, selling 30,000 square feet of meeting and event space and adding over 1M in meeting room rental, AV and catered food and beverage revenue annuallyTrain reservation and front desk associates on all aspects cash sales and proper up-sell techniques
  • Atlantic City Convention And Visitors Authority
    Director Of Tourism
    Atlantic City Convention And Visitors Authority Feb 1994 - Nov 2002
    Atlantic City, Nj
    Increased International Tourism spend in Atlantic City from 1 million to 9 million over a 3 year periodAttend a variety of trade shows, both domestic and international promoting Atlantic City as a destinationHire and supervise international sales offices in London and Germany where the goal was to reach key tour operators in these markets and garnering inclusion in their US East Coast ToursAuthor and implement both the international and the domestic tourism marketing plans and budgetsPresent at monthly Board of Directors meetings, outlining successes of the department and seek approval of new initiativesSent qualified group leads to all Atlantic City Convention and Visitors Authority marketing partner hotels each year.

Deneen White Skills

Hospitality Hotels Resorts Hospitality Industry Hospitality Management Event Planning Revenue Analysis Food And Beverage Tourism Trade Shows Marketing Social Media Marketing Hotel Management Pre Opening Front Office Meeting Planning Convention Services Marketing Strategy Social Media Catering Banquets Yield Management Contract Negotiation Public Speaking Budgeting Management Leadership Corporate Events Customer Service Sales Team Building Opening Hotels Strategic Planning Sales Management Forecasting Customer Satisfaction Market Planning

Deneen White Education Details

Frequently Asked Questions about Deneen White

What company does Deneen White work for?

Deneen White works for Compass Hotel Anna Maria Sound

What is Deneen White's role at the current company?

Deneen White's current role is Director Of Sales And Marketing at Compass Hotels by Margaritaville.

What is Deneen White's email address?

Deneen White's email address is cr****@****hoo.com

What is Deneen White's direct phone number?

Deneen White's direct phone number is +185688*****

What schools did Deneen White attend?

Deneen White attended Florida Atlantic University, Ocean County College, Stockton University.

What are some of Deneen White's interests?

Deneen White has interest in Children, Skiing, Singing Badly, Animals, Hotels And Resorts, Disaster And Humanitarian Relief, Theater, Animal Welfare.

What skills is Deneen White known for?

Deneen White has skills like Hospitality, Hotels, Resorts, Hospitality Industry, Hospitality Management, Event Planning, Revenue Analysis, Food And Beverage, Tourism, Trade Shows, Marketing, Social Media Marketing.

Who are Deneen White's colleagues?

Deneen White's colleagues are Kelsea Ranck, Jans Hernández Parera.

Not the Deneen White you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.