Deneidra H Email & Phone Number

Plano, Tx

*Consistently drove multiple millions of dollars in sales revenue to affiliate partners and over half a million in commission QoQ, with an avg. blended commission rate of 4.5% across 24 client loyalty programs.*Guide the development and implementation of the clients' affiliate loyalty program for the US region. This includes day-to-day management of affiliate programs, recruiting affiliates, negotiating commission rates, managing on-site placements, and deploying client newsletters.*Serve as a point of contact for clients’ strategic affiliate program questions, support weekly client calls as subject matter expert, oversee merchant reporting, and manage resulting follow-up questions.*Foster strong relationships with external affiliate network merchant account managers (Rakuten, CJ, Impact Radius, AWIN, Pepperjam & Partnerize), acting as the main point of contact for any queries or concerns.*Analyze affiliate performance and provide reports to internal stakeholders, highlighting key metrics and insights. Develop strategic program plans and present resulting data-driven insights and recommendations to clients.*Support Head of Merchant Services with strategic (Tier 1) online and CLO merchant relationships in the Americas by delivering regional insight and expertise. *Develop annual marketing offers plan for the Americas, using this plan as the basis for supporting client marketing campaigns within the region.*Develop and implement strategies to engage and motivate affiliate merchant partners, encouraging increased participation and performance through strategic partnerships. *Work closely with internal teams across the globe to align merchant offers with client marketing calendars.*Manage campaign approval process with merchants for all client communication placements.*Oversee support inquiries raised by the customer support team and escalate within Collinson and/or the client as appropriate.

Fort Worth, Tx

• Spearhead development and implementation of in-house global affiliate program that resulted in over 40% YoY increase in users with monthly payouts over $3k. • Served as subject matter expert overseeing all corresponding marketing efforts.• Managed a team of 8 indirect reports. Leadership included creating living product manual, process docs, recruitment strategies, promotion calendar, and branding guide. Also, track and analyze KPI performance to drive acquisition goals and overall program growth in the online gaming vertical. • Auxiliary functions include prospecting and negotiating affiliate/influencer rates; facilitate contracts signing, management of global channel budget, and end of month reconciliation.• Created strong relationships on-line and served as a liaison to the external clients (affiliates/influencers) and the internal stakeholders.• Work with cross-functional team to define the affiliate platform project, establish a framework, and operating rhythm to streamline affiliate platform priority log.• Lead recurring planning and status meetings to drive progress and ensure successful delivery of all desired outcomes.• Communicate project developments, timelines, milestones, and post project launch results to stakeholders. Present platform ROI performance results quarterly.

Grapevine, Tx

• Co-managed successful online marketing acquisition campaigns utilizing channels to implement new customer acquisition and site traffic driving strategies.• Track, and analyze paid search, PLA’s, affiliate marketing, and SEO campaign results then use the intelligence to improve customer experience, content, and conversions for ongoing business decisions.• Performed an affiliate product category analysis of top 10 competitors and was able to save organization 42% in Q4 commissions, a YoY savings upwards of $100k. • Created and presented the 1st Holiday with GameStop affiliate webinar with engaging content advising on the organizations holiday focus, and providing incentives for attendees. • Attend industry conference to negotiate new opportunities with affiliates, present the organizations focus, and how it benefits our partners. • Maintained strong organic presence by working with internal teams to ensure all SEO recommendations are implemented for optimum SERP rankings.• Act as team liaison to internal IT and engineering teams to ensure timely delivery and correct prioritization of SEO optimization stories. Participate in grooming sessions, and monitor backlog progress.• Partner with internal brand teams to support ad-hoc company initiatives by devising strategy within budget, securing creative assets, vanity promotion codes, and co-branded landing pages as needed.• Vet potential new partnerships; proactively scope ROI and create case for proof of concept to determine if there is a justifiable business case for moving forward. • Manage end of month financial reconciliation including monthly budgeting and invoicing for all vendor and affiliate partners.

Fort Worth, Tx

• Managed 3 national brands with peak budgets exceeding $1MM. • Responsible for developing comprehensive paid search, paid social & display campaign to drive overarching client KPI/ROI goals. • This includes complete campaign structure build out, setting strategies/goals, budget & bid management, quarterly forecasting. Also included day to day execution of account optimizations, promo maintenance, and KPI tracking, reporting, & monitoring via Google’s Doubleclick products.• Owned all aspects of display campaign management. This included external vendor selection, placement & rate negotiations, floodlight tracking, budget allocation, and prospecting/retargeting strategies. Also includes analyzing real time data to re-allocate budget as needed to an alternate vendor whose performance is more efficient.• Serve as primary point of contact and oversee daily communication with the client. Lead collaboration and coordination with 3rd party agencies. • Collect and analyze data to give high level campaign performance report on overall health, and success of campaign during weekly client call. • Seek out new opportunities such as ad copy & creative asset testing, landing page revision, A/B testing, and implementing new Google betas/whitelists.

Dallas/Fort Worth Area

* Setup, implement, & optimize SEM campaigns including copywriting and detailed content collection for a vast portfolio of business owners, driven by the client’s business goals.* Responsible for paid search program success through bidding strategies and effective key word management on pay-per-click search engines; manages positioning to meet ROI targets within budgetary constraints* Drove SEM optimization tactics in Google, MSN/Bing, and Superpages.com to achieve & surpass internal objectives and advertiser specific metrics.* Provided detailed analysis of key metrics & program to client in order to identify, recommend, and implement program changes, and increase overall performance.

Dallas/Fort Worth Area

* Schedule and post pre-written tips to client Facebook Business Pages using scheduling software, plus halt scheduling for any cancelled orders.* Provide phone support/advice to each SocialEze client once every 30 days.* Provide email or phone support within 48 hours when contacted by a client or SuperCare.* Maintain detailed history and records of each client communication.* Pull internal reporting data and follow standard workflow tasks.* Knowledgeable in social media use, specifically: Facebook platform and it's functionality, how to manage Facebook Business Pages including administration, posting of updates, and uploading of content.* The general best practices for using Facebook as a business, methods to increase Facebook engagement as a business, "Facebook Insights" metrics and analytics system.* Cross team communication with Fulfillment and Product Management.