Deneidra H Email & Phone Number

Plano, TX

*Consistently drove multiple millions of dollars in sales revenue to affiliate partners and over half a million in commission QoQ, with an avg. blended commission rate of 4.5% across 24 client loyalty programs.*Guide the development and implementation of the clients' affiliate loyalty program for the US region. This includes day-to-day management of.

Fort Worth, TX

• Spearhead development and implementation of in-house global affiliate program that resulted in over 40% YoY increase in users with monthly payouts over $3k.
• Served as subject matter expert overseeing all corresponding marketing efforts.
• Managed a team of 8 indirect reports. Leadership included creating living product manual, process docs, recruitment strategies, promotion calendar, and branding guide. Also, track and analyze KPI performance to drive.
• Auxiliary functions include prospecting and negotiating affiliate/influencer rates; facilitate contracts signing, management of global channel budget, and end of month reconciliation.
• Created strong relationships on-line and served as a liaison to the external clients (affiliates/influencers) and the internal stakeholders.
• Work with cross-functional team to define the affiliate platform project, establish a framework, and operating rhythm to streamline affiliate platform priority log.

Grapevine, TX

• Co-managed successful online marketing acquisition campaigns utilizing channels to implement new customer acquisition and site traffic driving strategies.
• Track, and analyze paid search, PLA’s, affiliate marketing, and SEO campaign results then use the intelligence to improve customer experience, content, and conversions for ongoing business decisions.
• Performed an affiliate product category analysis of top 10 competitors and was able to save organization 42% in Q4 commissions, a YoY savings upwards of $100k.
• Created and presented the 1st Holiday with GameStop affiliate webinar with engaging content advising on the organizations holiday focus, and providing incentives for attendees.
• Attend industry conference to negotiate new opportunities with affiliates, present the organizations focus, and how it benefits our partners.
• Maintained strong organic presence by working with internal teams to ensure all SEO recommendations are implemented for optimum SERP rankings.

Fort Worth, TX

• Managed 3 national brands with peak budgets exceeding $1MM.
• Responsible for developing comprehensive paid search, paid social & display campaign to drive overarching client KPI/ROI goals.
• This includes complete campaign structure build out, setting strategies/goals, budget & bid management, quarterly forecasting. Also included day to day execution of account optimizations, promo maintenance, and KPI.
• Owned all aspects of display campaign management. This included external vendor selection, placement & rate negotiations, floodlight tracking, budget allocation, and prospecting/retargeting strategies. Also includes.
• Serve as primary point of contact and oversee daily communication with the client. Lead collaboration and coordination with 3rd party agencies.
• Collect and analyze data to give high level campaign performance report on overall health, and success of campaign during weekly client call.

Dallas/Fort Worth Area

* Setup, implement, & optimize SEM campaigns including copywriting and detailed content collection for a vast portfolio of business owners, driven by the client’s business goals.* Responsible for paid search program success through bidding strategies and effective key word management on pay-per-click search engines; manages positioning to meet ROI targets.

Dallas/Fort Worth Area

* Schedule and post pre-written tips to client Facebook Business Pages using scheduling software, plus halt scheduling for any cancelled orders.* Provide phone support/advice to each SocialEze client once every 30 days.* Provide email or phone support within 48 hours when contacted by a client or SuperCare.* Maintain detailed history and records of each.