New Brand Launch: October 2021: OkitaskNew Brand Launch: September 2021: DexcomNew Brand Launch: August 2021: Medel International Srl

• Development of an annual plan for the strategic growth of the brand.• Analyzing market data and surveys and suggesting marketing activities on the basis of the completed analysis.• Work with databases – analysis of internal data regarding sales and the distribution of the market shares of the brand and its competitors.• Regular analysis of the market and our competitors and suggestions about the development of the brand’s portfolio – products, price positioning, packaging and design, activities, distribution, etc.• Effective management of the marketing budget, approval of a media plan for the broadcasting of television campaigns.• Control over organized and completed marketing activities – grace activities, pricing activities, communication campaigns, etc.• Management and approval of plans for the online activities of the brand – Facebook, Twitter, YouTube, brand’s website.• Communication with contracting parties of the company, connected with the marketing activities of the brand.• Organization of BTL and ATL activities for brand Leki. • Management of all important projects for the brand – new products’ design and packaging redesign, realization of new TV commercials, new product development, national consumer promotions, organization and planning of the brand’s short-and long-term activities.• Responsible for all categories of the brand and the development of the new products in this category; online activities for Leki (brand website & Facebook activities); design of brochures & BTL materials – posters, wobblers and others, designs of commercial vehicles and shops’ branding.Projects:• Brand site redesign – May 2013• New brand umbrella communication platform – May 2013• TVC promo tag for a New Product – May 2013• New Product Development – March 2013• Sales game for the placement of a new product – Маrch 2013• 3 Radio spots: June 2012• TVC Frankfurters Leki – June 2012• Website & Facebook activity: Viral campaign Frankfurters Leki - July 2012

• Supporting the sales teams in their participation in competitions, announced by the store chains for the production of proprietary brands.• Creating new product designs.• Development of recipes and product tests.• Coordination and management of the internal processes needed for the realization of the project.• Promoting the communication between the Bella Bulgaria departments and the departments in the particular store chain, responsible for the ingredients and their labeling on the product packaging, design, product and technical characteristics of the products and packaging.• Approval of packaging printing and branded boxes.• Support of the processes of approval and start of a new product.• Review of regular changes in ingredient labeling and design.• Support in the resolution of specific problems which might come up in the processes of negotiating and manufacturing the particular product.

• Organization of BTL and ATL activities for brand Leki. • Supporting the Brand manager in all important projects – packaging redesign, brand logo redesign, the realization of new TV commercials, new product development, national consumer promotions, organization and planning of the brand’s short-and long-term activities.• Processing and analyzing sales data. Creating inquires about brand sales, supporting the Brand manager in his preparation of presentations.• Execute administrative tasks – create all reports and follow ups for the brand and its budget.• Carrying out product tests and preparing reports for them.• Responsible for one of the top categories of the brand and the development of new products in this category; online activities for Leki (brand website & Facebook activities); responsible for the design of brochures & BTL materials – posters, wobblers and others; design of commercial vehicles and shops’ branding.Projects:• Facebook application: Rediscover Leki – March-April 2012• Brand site redesign – Dec 2011• Radio spot: OOO,Obicham te Leki – May-June 2011• Leki pOOO!rtret – site&FB activity Mart – May 2011• Leki 7th birthday event in the Fermata factory in Plovdiv - May 2011• TVC Makedonska nadenica Leki – April 2011

• Assisting with the organization of BTL and ATL activities for the Leki brand. • Carrying out product tests. • Processing and analyzing sales data.• Performing market and consumer research.• Products and packaging development.• Responsible for 2 of the small categories, in which the brand operates.• Responsible for online projects for the brand (the brand’s website & Facebook activities)• Colaborating with others departments.

Supporting the organization of all marketing activities in the bank's branches in East Region.