Denice Angiolini Email & Phone Number

Marlow, Bucks, Gb

Ashton-Under-Lyne, Gb

I was hired to aid the digital transformation of the business through paid advertising, email automation, SEO strategies and CRO optimisations. Unfortunately, one month after starting, my role was identified as one that had to be made redundant due to the financial impact of Covid-19 on the business.

London, Gb

Aldershot, England, Gb

Managed all online activity for a B2C brand awareness campaign, and the paid digital marketing for two yearly consumer events hosted at the NEC Birmingham, each driving nearly 100,000 attendees.- Forecasting, allocation and management of all digital budgets and strategies, and setting KPI targets based on CPA, revenue or traffic targets.- Hands-on creation, optimisation and implementation of campaigns and creatives across Google and Bing Search, Display, Programmatic, Facebook, Instagram, Twitter and Spotify.- Vast data analysis, including monthly, weekly and daily reporting.- Liaising with and managing external agencies, and stakeholder relationships.- Supervising the online marketing executive and creating PPC 101 training sessions.- Sourcing and generating content for the website, social channels, blog and email.- Implementing a test and learn system across website (CRO), email and paid media.- Social media management on Facebook, Instagram and Twitter.

London, England, Gb

Responsible for growing and maintaining the paid search accounts for Bookatable and Michelin Restaurants across all international markets using Google Ads, Bing, Search Ads 360 and Apple search ads, driving app downloads and purchases through paid social on Facebook, Twitter and Instagram and push and in-app notifications through MixPanel.- Managing a six figure monthly budget.- Creation and optimisation of new campaigns, ad groups, ads and keywords.- Analysing data and suggesting improvements.- Bid strategy management through Search Ads 360 to CPA targets based restaurant fees.- Setting up and reporting on A/B split tests.- Analysing profitability through Olap.- Managing and setting up paid social ads on Facebook, Instagram and Twitter.- Push and in-app notifications through MixPanel.- Training new and existing PPC team members.

London, England, Gb

I oversaw the paid search marketing activity for the group, consisting of Ryman, Robert Dyas and Boux Avenue, using Google Adwords and Bing whilst analysing profitability through Google Analytics.Main responsibilities included:- Creating and configuring PPC campaigns, including Google Shopping, display and RLSA.- Management of 6-figure yearly budgets.- On-going optimisation and testing.- Reporting on monthly, weekly and ad hoc basis.- Making strategic recommendations for PPC activity.- Discovering new opportunities, such as unexploited keyword areas and new technology.- Optimisation of Google Shopping campaigns through Intelligent Reach.- Amazon sponsored products

I was responsible for developing, creating and uploading Norwegian content across all online marketing channels, whilst also supporting the SEO and Content team carry out day-to-day marketing tasks, including proofreading and on-page optimisation. This included the use of Microsoft Excel, Outlook and Word, Adwords and Adwords Editor, using a CMS system, and also a basic use of Google Analytics.Other main duties included:- Managing and growing the PPC account for the Norwegian market.- Analysing and reporting of PPC campaign performance and trends.- Optimising the PPC accounts daily for continual improvement.- Ensuring daily and weekly reporting was completed, distributed and analysed.- Keyword research, competitor analysis and gap analysis- Supporting other markets, IE and UK.

I was responsible for the coach operator accounts for the holiday parks. My job responsibilities included market research, B2B sales, customer service, decision making and negotiation (on price), being the point of contact for the operators, data entry and attending leisure shows.

Msc Tourism Management And Marketing With Merit, Tourism, Hospitality And Marketing

Ba (Hons) Tourism And Leisure Management 2:1, Tourism, Leisure And Hospitality

Education record