Denice Sanchez Email & Phone Number

El Segundo, Ca, Us

Lead execution of all brand initiatives, including new program and product launches and promotions. Evaluate the effectiveness of sales promotions, discounts, and pricing strategies to recommend data-driven adjustments to pricing and promotional strategies based on sales trends.Track, measure, and report sales data to interpret performance and identify trends and opportunities to improve acquisition and retention. Provide detailed reports and presentations on sales performance, KPIs, and forecasts to the leadership team.Develop integrated, multi-channel marketing and communications plans to support initiatives including online channels, database marketing, social media, blog, collateral development, and selling and training tools.

Beverly Hills, Ca, Us

Point of contact for all global markets of over 70 retailers to ensure product launches were localized; performed website audits to guarantee messaging and campaign assets were cohesive among all retailers, and all campaign embargo and expiration dates were followed.Identified patterns in consumer behavior, product popularity and trends, and regional differences in sales.Led activation strategies including briefing, positioning, and distributing assets globally.

El Segundo, Ca, Us

Executed styling photoshoots that conveyed the look and feel of the brand on e-commerce, emails, and in-store; ensured relevant product for all imagery was styled to support marketing priorities and buying strategies.Collaborated with vendors and the Production Team to request, track, and review Salesman Samples to meet all calendar deadlines.Built strong relationships and collaborated with e-comm and in-store teams to develop strategic tools and best practices for store awareness and traffic driving campaigns.

New York, New York, Us

Collaborated with and supported the field and sales teams to develop in-store and industry exclusive marketing materials, including displays, signage, and promotional content; Industry exclusive events included Beautycon Festival, SEPHORiA House of Beauty, Train the Trainer, and Sephora Leadership Conference.Shared insights on product performance to ensure alignment between sales and business strategies were met to increase foot traffic and revenue.Developed 360 Launch Toolkits inclusive of product overviews, business strategies, campaign assets, and go-to-market strategies.

New York, New York, Us

Oversaw brand launch events from concept to execution ensuring key messaging was clear and communicated on all channels – both consumer facing and industry exclusive events included Beautycon Festival, SEPHORiA House of Beauty, Train The Trainer, and Sephora Leadership Conference.

New York, New York, Us

Bachelor’S Degree, Fashion Business Management

Bachelor’S Degree, Fashion Business Management