Drive awareness across social media platforms and community marketing initiatives/events through unique content, engaging with and retaining an audience, creating meaningful relationships with athletes and generating revenue through digital media and promotional appearances. > Manage a content team and oversee marketing and content campaigns through brainstorming, development and execution at the club and league levels.> Work alongside athletes and their agents to help promote the… Show more Drive awareness across social media platforms and community marketing initiatives/events through unique content, engaging with and retaining an audience, creating meaningful relationships with athletes and generating revenue through digital media and promotional appearances. > Manage a content team and oversee marketing and content campaigns through brainstorming, development and execution at the club and league levels.> Work alongside athletes and their agents to help promote the team, league and athlete, developing athlete brand equity across social media and within the community through special projects, promotional appearances and video/written content pieces.> Develop, maintain and manage brand and social media strategy, executing with high efficacy measured through analytics.> Engage with fans, stakeholders and athletes to deliver memorable experiences on social media, gamedays and within the community.> Service corporate sponsors including Air Canada, Woody Creek Distilleries and Canadian Tire through social media campaigns, event marketing and special projects. Show less

Drive conversation across social media the NHL in-game window by posting the best content, sparking conversation through keen observation and building content through real-time storylines. > Write creative copy and publish content to Facebook, Instagram, Twitter, TikTok and more.> Ensure that all copy and published assets are grammatically correct and factually accurate.> Drive conversation across social platforms by engaging with fans, teams, players, partners &… Show more Drive conversation across social media the NHL in-game window by posting the best content, sparking conversation through keen observation and building content through real-time storylines. > Write creative copy and publish content to Facebook, Instagram, Twitter, TikTok and more.> Ensure that all copy and published assets are grammatically correct and factually accurate.> Drive conversation across social platforms by engaging with fans, teams, players, partners & more.> Co-develop the NHL’s social persona and voice that fans come to associate with the League.> Work closely with supervisor and greater social media team in the planning and development of social content.> Collaborate regularly with internal and external stakeholders including the NHL.com editorial team, NHL PR, NHL clubs, broadcast partners and more on distribution strategy.> Apply data and insights into publishing strategy and content development.> Collaborate with team members to engage with the community and NHL content creators.> Crisis Communications + De-escalation Show less

> Create and implement social media strategy to improve audience engagement and highlight services offered. > Create media kits and negotiate with potential sponsors to create sponsored content across multiple platforms. > Plan and assist with executing youth hockey tournaments across North America, including the Brick Series and the War for the Roses.> Publish a communications project to highlight the Rose Series and its implications for growing youth girl's hockey… Show more > Create and implement social media strategy to improve audience engagement and highlight services offered. > Create media kits and negotiate with potential sponsors to create sponsored content across multiple platforms. > Plan and assist with executing youth hockey tournaments across North America, including the Brick Series and the War for the Roses.> Publish a communications project to highlight the Rose Series and its implications for growing youth girl's hockey across North America. > Write, copyedit and publish news stories, press releases and all marketing collateral.> Manage the Pro Hockey Instagram, Facebook and e-mail list.> Assist the Founder and President of Pro Hockey and Highlights in planning and executing marketing initiatives and social media strategies.> Serve as a liaison between the organization, sponsors and audience members.> Social media content creation, while growing the Instagram following by nearly 400% under my social media marketing plan.> Conduct interviews with coaches and staff to publish digital content.> Co-ordinate with local news outlets and serve as a Public Liaison officer with players, coaching staff and local news media.> Community Outreach with charitable stakeholders to increase brand awareness while planning several fundraising events, including the 30th anniversary.> Assist in the planning, execution and communications affiliated with the Rose Series: an elite-level hockey tournament similar to The Brick (boys) meant to promote hockey among girls aged 10-13. Show less

> Create and implement cross-channel marketing campaigns to showcase our product and grow brand visibility.> Manage Social Media, Website and e-mail marketing lists.> Outreach with current clients to ensure satisfaction and continuously work to improve Highlight Sports and its services. > Create graphics, videos and press releases to promote Highlight Sports actively. > Assist with the planning, execution and promotion of training camps and events for hockey… Show more > Create and implement cross-channel marketing campaigns to showcase our product and grow brand visibility.> Manage Social Media, Website and e-mail marketing lists.> Outreach with current clients to ensure satisfaction and continuously work to improve Highlight Sports and its services. > Create graphics, videos and press releases to promote Highlight Sports actively. > Assist with the planning, execution and promotion of training camps and events for hockey players aged 10-25 Show less

> Pitch content ideas to the London Knights Digital Team> Attend all games and major team events to gather social media content, interviews and digital content to be shared on digital platforms> Write game recaps and conduct interviews with fans and select athletes to be published on the London Knights website> Assist in the production of KnightsTV, alongside our host and video team

> Direct a team of 15 game day staff in the promotions, sponsorship, and group sales department.> Plan and assist with the execution of game day presentations, on-ice ceremonies, and promotional activations such as puck drop and the three stars of the game.> Execution of in-game and concourse corporate activations.> Engage with, facilitate and improve a unique fan experience for 9,036 patrons.> Assist the Director of Marketing and Brand Communications plan and… Show more > Direct a team of 15 game day staff in the promotions, sponsorship, and group sales department.> Plan and assist with the execution of game day presentations, on-ice ceremonies, and promotional activations such as puck drop and the three stars of the game.> Execution of in-game and concourse corporate activations.> Engage with, facilitate and improve a unique fan experience for 9,036 patrons.> Assist the Director of Marketing and Brand Communications plan and execute marketing and sponsorship strategies.> Work alongside athletes to develop their communication and media skills used in press conferences and public appearances Show less

> Gameday Operations: Assist the Director of Gameday with the execution of opening ceremonies, coordinate with the anthem singer and choir groups, organize and facilitate pre-and post-game skates, provide dressing room tours for minor hockey teams across Southwestern Ontario.> Assist with the acquisition of sponsorship by fostering and maintaining relationships with 12 corporate sponsors, including the Bull and Barrell, FINCH Auto Group, and McDonald's.> Engage fans with… Show more > Gameday Operations: Assist the Director of Gameday with the execution of opening ceremonies, coordinate with the anthem singer and choir groups, organize and facilitate pre-and post-game skates, provide dressing room tours for minor hockey teams across Southwestern Ontario.> Assist with the acquisition of sponsorship by fostering and maintaining relationships with 12 corporate sponsors, including the Bull and Barrell, FINCH Auto Group, and McDonald's.> Engage fans with corporate sponsorship activations on game days.> Create and distribute promotional material that cross promotes corporate sponsors with the London Knights brand.> Social media content creation, growing the Instagram following 15% under my social media marketing plan.> Create graphics to be used in-game such as the Angelo's Birthday Scroll.> Community Outreach with charitable stakeholders to increase brand awareness, while getting players involved in the London Community. Show less

> Recruit high school volunteers for 50/50 sales.> Organize and delegate a roster of 50 high school volunteers for 50/50 sales.> Maintain open communication with volunteers on a weekly basis with regards to scheduling.

> Working under Agent Mike Mahoney to represent athletes such as Alex Killorn (NHL), Tecia Torres (UFC), Raquel Pennington (UFC) and Vanessa Hanson (UFC)> Collaborated with agents to obtain up to 50K in sponsorship deals and revenue per month> Prospect potential sponsorship and brand deal opportunities for talent with brands and PR agencies> Execute the talent onboarding process, including the development of individual athlete sponsorship portfolios and the creation of… Show more > Working under Agent Mike Mahoney to represent athletes such as Alex Killorn (NHL), Tecia Torres (UFC), Raquel Pennington (UFC) and Vanessa Hanson (UFC)> Collaborated with agents to obtain up to 50K in sponsorship deals and revenue per month> Prospect potential sponsorship and brand deal opportunities for talent with brands and PR agencies> Execute the talent onboarding process, including the development of individual athlete sponsorship portfolios and the creation of media kits and rate cards> Scouting and talent outreach to potential new athletes to be added to the existing roster of talent> Manage athlete brand image, social media management/monetization and PR Coaching Show less

> Research current events and news within the sports industry and share over Facebook and Instagram.> Social media graphics and content creation used to grow the Instagram following 90% since September 2019.> Brand strategy development and implementation via. the creation of the WSBC Brand Guide.> Collaborate with the WSBC President and VP Communications to create and implement a social media strategy each school year.> Grow the WSBC brand to new members through… Show more > Research current events and news within the sports industry and share over Facebook and Instagram.> Social media graphics and content creation used to grow the Instagram following 90% since September 2019.> Brand strategy development and implementation via. the creation of the WSBC Brand Guide.> Collaborate with the WSBC President and VP Communications to create and implement a social media strategy each school year.> Grow the WSBC brand to new members through social media engagement and marketing.> Promote internal and external events and opportunities to members.> Assist with administrative tasks as required. Show less

> Produce media geared towards informing and entertaining the Western University student body.> Work as both talent and production crew to produce content, including interviews, Western TV Live!, news updates, Music Festival coverage, etc.> Create relationships with businesses and members of the London Community to showcase their story on the Western TV platform.> Collaborate with reporters and engage with students, making Western TV the highest viewed university media… Show more > Produce media geared towards informing and entertaining the Western University student body.> Work as both talent and production crew to produce content, including interviews, Western TV Live!, news updates, Music Festival coverage, etc.> Create relationships with businesses and members of the London Community to showcase their story on the Western TV platform.> Collaborate with reporters and engage with students, making Western TV the highest viewed university media outlet in Canada with over 230,000 collective views and counting.> Assist in the ongoing negotiations between Western TV, the Western USC, and the Western Gazette to maintain Western TV as a liberal news outlet for current and future students. Show less

Working in the Western Mustangs Athletic department> Social media content creation and planning used to inform the Western Community of current events within the Mustangs Athletic Department.> Graphic design and content creation adhering to the Western Mustangs Brand Guide.> Gameday preparation and promotion for market sports.> Plan and implement a marketing strategy for the 2020 Faceoff at the Forks hockey game, including the creation of graphic designs used for… Show more Working in the Western Mustangs Athletic department> Social media content creation and planning used to inform the Western Community of current events within the Mustangs Athletic Department.> Graphic design and content creation adhering to the Western Mustangs Brand Guide.> Gameday preparation and promotion for market sports.> Plan and implement a marketing strategy for the 2020 Faceoff at the Forks hockey game, including the creation of graphic designs used for advertising. Show less

> Store opening and closing procedures.> Customer service by ensuring each customer receives a luxurious experience through theuse of the Essential Components of selling and the pillars of Do It With Heart, Always.> Till Operations such as transactions, returns, training, and development of new hires.> Set, meet and exceed the store's sales goal through teamwork and communication.> Product knowledge through personal development and learning a products'… Show more > Store opening and closing procedures.> Customer service by ensuring each customer receives a luxurious experience through theuse of the Essential Components of selling and the pillars of Do It With Heart, Always.> Till Operations such as transactions, returns, training, and development of new hires.> Set, meet and exceed the store's sales goal through teamwork and communication.> Product knowledge through personal development and learning a products' ingredients, theirpurposes and benefits.> As Social Media Ambassador, my role was to keep social media updated 2-5 times a week,possess knowledge as to what is new in terms of product and campaign, track social media engagement and recognize+ interact with regular customers. Show less

> Social Media content creation and brand management.> Consumer engagement via. Twitter, Instagram, and Facebook.> Maintain consistent brand awareness through extensive knowledge of the LIA Brand Guide.> Event Planning and Project Management to plan the annual LIA Travel Showcase.> Consumer Research to achieve a cohesive and in-depth look at the LIA's demographic and growth since 2018.

> Provide on-course service and event catering to members and the Sunningdale community

> Collaborate with the coaching staff and external stakeholders to plan and execute the inaugural Forest City High School Basketball Showcase.> Community and Sponsorship outreach, acquiring $5,000 of sponsorship funding.> Budgeting, social media management, and creation of promotional materials.

> Collaborate with the office manager and communications assistant to plan and promote the Family Fun Day event.> Create and share graphics over social media to market local businesses to the area.> Spearhead the Heart of Argyle Rebrand, maintaining brand awareness through the Heart of Argyle > Engage with business owners, board members, and members of the community to ensure the needs of the area were communicated to city officials to serve in the BIA's best interests.

• Pursued an interest in fashion while learning how the fashion industry works on a national and international level• Acquired interpersonal skills, professionalism and proper etiquette• Learned to create my own personal brand and how to market it according to industry standards• Participated in photoshoots and runway shows