• Customer Feedback Analysis: Analysed customer feedback from user interviews to identify pain points, and areas for improvement in customer satisfaction.• Data-Driven Insights: Utilized advanced data analysis to derive actionable insights and collaborate cross-functionally with various teams to implement improvement plans, resulting in measurable enhancements for the customer and the business.• Comprehensive Process Documentation: Produced comprehensive process documentation aimed at streamlining performance reporting in the organisation.

As a co-founder and Head of Product Design of a sustainable fashion start-up, I actively contributed to strategy formulation and decision-making processes, leveraging analytical information to make data-driven decisions. I ensured alignment with customer needs and identified viable business opportunities. In this role, I led end-to-end product design and development, focusing on simplicity and fun brand identity. Key achievements:• Successful Co-founder: Led a thriving sustainable fashion venture.• Remarkable conversion surge: Enhanced user experience and realised anextraordinary 217% YoY increase in website conversion rates.• Exceptional Growth: Achieved an impressive 290% YoY sales increase.

During my tenure at Rag Tag, a styling service operating under blonde gone rogue, I assumed a leadership role in crafting the product strategy and overseeing the build of a minimum viable product (MVP). Within this role, I undertook the following responsibilities:• Interactive Design Sprints: Facilitated design sprints to streamline the product development process.• Stakeholder Collaboration: Fostered productive partnerships and engaged with stakeholders to ensure alignment with project objectives.• User-Centric Research: Conducted comprehensive user interviews and usability tests to gather critical feedback, informing iterative improvements to the product.

• Designed women's and men's accessories, focusing on practicality and user needs.• Managed communication with overseas manufacturers, effectively relaying product improvements, specifications, and requirements.• Created and updated precise product annotations for streamlined production.