• Develop content strategy and execute tactics for current client briefs and client pitches • Produce a variety of strategic content, including video, photography, web, print, digital and social media assets• Manage all aspects of post-production for video projects, including collaborating with editors on creative direction for video selects, graphics and animation• Write and edit scripts, email copy, newsletters, social content treatments and other written elements, including… Show more • Develop content strategy and execute tactics for current client briefs and client pitches • Produce a variety of strategic content, including video, photography, web, print, digital and social media assets• Manage all aspects of post-production for video projects, including collaborating with editors on creative direction for video selects, graphics and animation• Write and edit scripts, email copy, newsletters, social content treatments and other written elements, including questions and talking points for on-camera interviews• Ensure content aligns strategically and creatively with the client’s brief and complies with brand and legal guidelines • Communicate with clients on project updates, feedback and approval requests• Project manage assignments, including budget tracking, timelines, creative briefs, bookings and billing reconciliation• Assist with sourcing and coordinating external production companies, vendors and freelance creative resources• Manage coordination of local volunteer events and initiatives Show less

• Assisted with the launch of the new Universal Orlando blog (Discover Universal), including the design, functionality and overall new editorial strategy• Responsible for discovering, interviewing, writing and editing editorial content• Managed the editorial calendar and day-to-day responsibilities for the Universal Orlando blog• Oversaw channel management for the blog, including SEO optimization, site maintenance and publishing tools• Proactively built relationships and… Show more • Assisted with the launch of the new Universal Orlando blog (Discover Universal), including the design, functionality and overall new editorial strategy• Responsible for discovering, interviewing, writing and editing editorial content• Managed the editorial calendar and day-to-day responsibilities for the Universal Orlando blog• Oversaw channel management for the blog, including SEO optimization, site maintenance and publishing tools• Proactively built relationships and collaborated with partners across the organization to find and share compelling stories and build channel integration• Managed diverse tactics for seasonal campaigns and new product launches including: new attractions (The Bourne Stuntacular), hotel openings (Dockside Inn & Suites) and annual events (Halloween Horror Nights)• Produced and art directed photo shoots to visually bring to life the stories told on the blog• Developed questions and talking points for blog and on-camera interviews Show less

• Oversaw content strategy and development for seasonal campaigns and new product launches for the Universal Orlando blog and social media channels• Collaborated with team and internal partners on promotional campaigns and optimizing channel distribution• Produced a wide range of creative content including writing on average 20 blog articles a year, plus social media posts• Art directed and managed video and photo shoots per year to visually bring to life Universal’s stories across… Show more • Oversaw content strategy and development for seasonal campaigns and new product launches for the Universal Orlando blog and social media channels• Collaborated with team and internal partners on promotional campaigns and optimizing channel distribution• Produced a wide range of creative content including writing on average 20 blog articles a year, plus social media posts• Art directed and managed video and photo shoots per year to visually bring to life Universal’s stories across multiple channels• Extensive project management experience in a fast-paced environment, including major launch projects like Fast & Furious – Supercharged, Universal’s Volcano Bay, The Toothsome Chocolate Emporium, The Incredible Hulk Coaster Relaunch, Halloween Horror Nights Show less

• Developed strategy and implemented creative communications for seasonal campaigns and new product launches, securing national coverage in Huffington Post, USA Today, Fox News, io9, Game Informer• Planned and executed media events for seasonal campaigns• Pitched and maintained media relationships in key business markets and with various national niche media including Gaming, Food and Entertainment publications• Coordinated in-park productions for broadcast and content initiatives… Show more • Developed strategy and implemented creative communications for seasonal campaigns and new product launches, securing national coverage in Huffington Post, USA Today, Fox News, io9, Game Informer• Planned and executed media events for seasonal campaigns• Pitched and maintained media relationships in key business markets and with various national niche media including Gaming, Food and Entertainment publications• Coordinated in-park productions for broadcast and content initiatives, including resort-wide TVD shoots, as well as live and taped TV segments• Created strategic talking points, key messages and presentation scripts for major announcements, media interviews, broadcast appearances and issue management for internal communications• Produced a wide range of content including press releases, blog posts, fact sheets and web videos, photography and posts for Universal’s social media channels (Facebook, Twitter, Instagram, YouTube) • Major launch projects include: The Wizarding World of Harry Potter – Diagon Alley, Despicable Me Minion Mayhem, TRANSFORMERS: The Ride – 3D, Universal’s Cabana Bay Beach Resort, NBC Sports Grill & Brew, Halloween Horror Nights 25 Show less

• Produced content for social media platforms, including videos, photos and posts• Assisted with media events: escorted media, prepared press materials• Conducted competitive research for upcoming attraction launches and social campaigns• Managed media monitoring systems: analyzed data, compiled and presented reports• Drafted press materials: news releases, media alerts, fact sheets, photo captions

• Galaxy Defender at MEN IN BLACK Alien Attack• Guest relations and ride operator

• Developed media communications for all American Red Cross chapters in the Mid-Florida Region, total of 13 counties across Central Florida