- Gestão de Comunicação e Inteligência de Mercado, criando e analisando estratégias para impulsionar o crescimento incluindo ações via CRM. - Gerenciamento do E-commerce (Loja Mega Online), garantindo uma operação eficiente e focada em resultados e excelente experiência do Cliente. - Organização de Feiras e Eventos Corporativos além de campanhas em redes sociais, com foco em engajamento e aumento de visibilidade e vendas. - Liderança da área de Pós-Vendas e Atendimento ao Cliente, com foco na experiência e entendimento do consumidor e pesquisas de satisfação metodologia NPS.- Gestão de Categorias e Produtos: Responsável pela Comunicação e acompanhamento do Ciclo de Vida dos Produtos além da Gestão das Categorias.- Gestão orçamentária do departamento de Marketing, otimizando recursos e maximizando o retorno sobre investimento.

Responsible for managing Google Ads, Analytics, SEO, and Marketplace Management, Digital Marketing planning, Online and Offline Store Operation, and Facebook Ads and Bing Ads management.Managing contracts with product and service suppliers and relationship with online agencies, as well as monitoring customer registration in physical and online store channels on a CRM platform, generating a unique relationship database for Marketing campaigns.Managing the E-commerce Platform, resulting in a 50% increase in online sales in the first year after enhancing platform usability and user experience.

Responsible for marketing strategies, business development, and company concept, being the Price Research Startup for the Transformer segment and Consumer Understanding Research Company for large retail clients.Creation of content marketing, such as Behavioral Targeting, and development of B2B E-commerce.Validation and support from Angel Investors for investment in field technology and front-end for online project delivery and access.Significant results were achieved through the implementation of innovative strategies, focusing on meeting customer needs, and efficient resource management.

Responsible for Communication for Hypermarkets and Wholesale Stores, including Promotional and Point of Sale (POS) Calendars, Store Opening/Reopening Plans, and Budget Management.Involvement in CRM and Loyalty Club Projects (Sams Club and Bompreço), Market and Customer Research, as well as management of Agencies such as Africa and JWT, and Corporate Events.Implementation of CRM, Customer Relationship Management (CRM) project at Sam's Club, adapting the successful model used at Sam's Club in the United States.Store layout review, enhancing the perception of low-priced store through improved display of promotional products by creating strategic aisles.

I worked at CBD (Grupo Pão de Açúcar) and served as the Marketing Manager for the Pão de Açúcar brand, responsible for communication, promotion, and merchandising. I was also appointed to the transition team during the acquisition of Sé Supermarkets.

Strong involvement in cost reduction projects and turnaround of deficit scenarios, such as:Vendor review resulting in savings of over R$ 2 million per year.Formulation of Strategic Planning for stores with negative contribution, with a gradual reversal of results and recommendation for closure of units with irretrievable situations.Customer service program planning (standards, guidelines, and protocols).Restructuring of Cia Sé Supermarkets into a Business Unit model (part of the group of responsible managers).Study for the implementation of cross-merchandising tools.Work conducted with in-store customer service representatives and managers to address service deviations through action plans, resulting in a 23% growth in fully satisfied customers and a 40% reduction in dissatisfied customers from November 2001 to January 2002.

Responsibilities: Products, Marketing and Advertising Communication, reporting directly to the CEO, being responsible for the product direction, translation management, adaptation and launching including strategy for launch, marketing communication and commercialization – press accessory, events, manuals, institutional folders, promotional actions and direct marketing actions. Achievements: • Management of a portfolio of more than 500 titles in training videos; • Launch of more than 200 titles, conducting each of the projects from the choice of theme, translation coordination, dubbing/subtitling, launching campaigns and monitoring of results; • Responsible for conducting Direct Marketing campaigns online and offline.