Freelance/project work

Leading Eastern European alcohol producer with operations in several regions (Russia, Germany, UK, USA, China)Key achievements:• Increased revenue by 3% through targeted pricing adjustments based on price elasticity analysis.• Developed and implemented key metrics reporting, resulting in the improvement of data-driven decision-making.• Created a model for evaluation of the efficiency of marketing activities that resulted in 22% revenue growth.

Key achievements:• Performed a comprehensive analysis of sales data, resulting in a 15% reduction in cannibalization and a 5% increase in revenue.• Improved promotion strategy by developing and implementing new price segmentation.• Conducted an exploratory analysis on a large dataset, uncovering insights that led to the development of a new product line with a margin higher by 14% and a 6% increase in revenue.• Created a tool for automated analysis of like-for-like sales, which allowed to reduce the time required for analysis by 80%.

TOP 7 global market research companiesResponsible for client analytical consultancy.Key achievements:• Successfully increased retailer’s market share by assortment optimization recommendations.• Reworked customer segmentation which led to an increase in marketing communications efficiency.

Responsible for market research, sales forecasting, market modeling and other types of analytical support for Commercial Department.Key achievements:• Built demand/supply forecast model.• Developed, implemented, and maintained a benchmark system for Commercial Department.