Denis Devaud Email & Phone Number

Lausanne, Vaud, Switzerland

Initiated and leading innovation roadmap in partnership with R&D and commercial teams to deliver consumer-centric and business-building propositions worldwide.► Spearheaded innovation agenda across 9 functions, including teams from newly acquired businesses► Synchronized innovative processes with newly acquired businesses to accelerate deliveryKey Achievements:► Creation and oversight of comprehensive innovation strategy for newly established business unit► Three… Show more Initiated and leading innovation roadmap in partnership with R&D and commercial teams to deliver consumer-centric and business-building propositions worldwide.► Spearheaded innovation agenda across 9 functions, including teams from newly acquired businesses► Synchronized innovative processes with newly acquired businesses to accelerate deliveryKey Achievements:► Creation and oversight of comprehensive innovation strategy for newly established business unit► Three global innovations developed and launched within 12 months of establishing roadmap ► Despite being second mover, exponential company share growth (+80-150%) within 12 months► Expanded international presence – from 8 to over 30 markets (Q1 2024) Show less

Switzerland

Harnessing global insights from over 90 markets and a team of 200, transforming them into powerful strategic insights to drive strategy development with senior stakeholders.► Collaborated with multiple cross-functional project teams to continuously instill a consumer-centric mindset, driving the realization of innovation and commercial strategiesKey achievements:► Eliminated high-risk, low reward initiatives, enabling project teams to accelerate high-reward… Show more Harnessing global insights from over 90 markets and a team of 200, transforming them into powerful strategic insights to drive strategy development with senior stakeholders.► Collaborated with multiple cross-functional project teams to continuously instill a consumer-centric mindset, driving the realization of innovation and commercial strategiesKey achievements:► Eliminated high-risk, low reward initiatives, enabling project teams to accelerate high-reward initiatives► Internally designed and activated first ever Reduced Risk consumer segmentation leading to a multi category portfolio generating +30% of the company revenue in under 4 years (Reported for 2023)► Developed a comprehensive digital reference of Reduced Risk Product insights, providing valuable information for innovation and commercial initiatives, available globally and refreshed quarterly Show less

Taipei City, Taiwan

Delivered significant share growth to core business in challenging local affiliate, whilst preparing for new business entry. Direct management of 12, extended collaboration with 250 commercial personnel. Local commercial budget $8mio► Pinpointed local consumer needs to drive marketing strategies and new product launches► Directed strategic planning and alignment for the successful launch of the global flagship brand, IQOSKey Achievements:► Increased market share to… Show more Delivered significant share growth to core business in challenging local affiliate, whilst preparing for new business entry. Direct management of 12, extended collaboration with 250 commercial personnel. Local commercial budget $8mio► Pinpointed local consumer needs to drive marketing strategies and new product launches► Directed strategic planning and alignment for the successful launch of the global flagship brand, IQOSKey Achievements:► Increased market share to +9% (historical high) and significantly exceeded P&L targets within 2 years► Identified and developed pool of Taiwan talents, progressing them across international company affiliates Show less

Antwerp Area, Belgium

Led marketing team of 10 and 3 external agency teams delivering ambitious share growth. Local marketing budget $3mio ► Led volume development strategy and crafted comprehensive commercial plans, driving results across three countriesKey Achievements:► Prompt achievement of 50% market share objective 2 years ahead of schedule► Designed and deployed 3 year go-to-market commercial strategy (vs. portfolio only strategy)► Bolstered extensive marketing campaigns within… Show more Led marketing team of 10 and 3 external agency teams delivering ambitious share growth. Local marketing budget $3mio ► Led volume development strategy and crafted comprehensive commercial plans, driving results across three countriesKey Achievements:► Prompt achievement of 50% market share objective 2 years ahead of schedule► Designed and deployed 3 year go-to-market commercial strategy (vs. portfolio only strategy)► Bolstered extensive marketing campaigns within highly competitive/highly regulated environment► Led marketing team transformation with organization change projects Show less

Lausanne Area, Switzerland

Built out 5-year global business strategy to bolster international expansion, in partnership with cross functional teams and external agencies. Central marketing budget $4mio► Portfolio expansion including new product launches boosting profits and organic growthKey Achievements:► Awarded Certificate of Excellence for significant improvement to global brand identity► New market developments leading to top 10 ranking and increased international presence (5-14… Show more Built out 5-year global business strategy to bolster international expansion, in partnership with cross functional teams and external agencies. Central marketing budget $4mio► Portfolio expansion including new product launches boosting profits and organic growthKey Achievements:► Awarded Certificate of Excellence for significant improvement to global brand identity► New market developments leading to top 10 ranking and increased international presence (5-14 markets)► Continuous improvement and cost reduction across total marketing mix (20% reduction) Show less

Geneva Area, Switzerland

Operational marketing for prestige fragrance brands, global marketing budget of $21mio► Managed a global portfolio of fragrance products in partnership with local commercial teams► Supported local teams to ensure above average growth rates and facilitating new market entryKey Achievements:► Achieved distinction for leading 2 best launches in brand history with innovative global plans► Improved business globalization and synchronized business operations

Geneva Area, Switzerland

► Strategic marketing for innovative brand launch in male skincare► Developed 5-year product and commercial initiative stream including global communication toolkit ► Engineered comprehensive advocacy and credibility campaigns adapted to local regulationsKey Achievements:► Paved the path for future male skin care entries► Brand achieved top 3 position 6 months after launch

Geneva Area, Switzerland

► Supported Fabric Care Europe business teams with actionable consumer insights for multi billion dollar brands such as Ariel, Lenor, TideKey Achievements:► Actionable consumer understanding driving successful initiatives across key European markets► Identified sustainable portfolio approach building company share (+10% in key markets)

Master'S Degree, Business Administration And Management, General

Education record