At TinyThings Media, a leading marketing firm specializing in digital advertising services, I analyzed client data and optimized campaigns for ecommerce clients. Working closely with our dynamic team, I contributed to data-driven strategies aimed at maximizing ROI and operational efficiency.● Optimized Business Intelligence (BI) reports within the Operations department, facilitating rapid KPI tracking, cost savings, and precise effectiveness measurement, contributing to operational excellence.● Conducted rigorous hypothesis testing to evaluate the effectiveness of marketing campaigns, leading to data-driven decisions.● Employed segmentation and targeting analysis to identify high-value customer segments, leading to personalized marketing strategies.● Conducted and analyzed numerous A/B tests across various marketing channels and product features to optimize performance and drive business growth.● Developed and implemented unit-economy models to assess the profitability and scalability of business initiatives, enabling data-driven decision-making and strategic resource allocation for sustainable growth and maximized ROI.● Facilitated recruitment activities within the marketing department, conducting interviews and effectively hiring two new team members who seamlessly integrated into the department, contributing to enhanced team dynamics and productivity.

● Utilizing Python for data scraping, I orchestrated the collection and aggregation of video data from various sources, facilitating a substantial enhancement in data quality crucial for precise machine learning analysis pivotal in video editing advancements.● layed a pivotal role in the creation of a cutting-edge AI machine for video editing, a contribution that has since been integrated successfully into the team's workflow.● Implemented AWS for cloud-based database construction, enabling efficient data management and rapid access to essential video metadata crucial for machine learning analysis, enhancing video editing capabilities.● Leveraging machine learning algorithms, I spearheaded predictive analytics initiatives, forecasting sales performance and amplifying video editing capabilities to drive performance enhancements.