The effort covered a wide range of activities, from conventional web marketing to industry-specific (crypto) web3 marketing.• Conducted extensive research on cryptocurrency affiliate programs and prepared to launch them on AWIN and Maxbounty.• Managed product launch on ProductHunt from start to finish.• Planned marketing strategies for acquisition and conversion rate optimization.• Analytic documents creation for ROMI• Organizing work and business processes for SMM activities• Implementing SEO strategy, including keyword, backlink, and competitor research, as well as supervising SEO contractors for link development.• Created on-page SEO for the company blog• Created a content-generation system utilizing AI technologies to create and humanize content (to bypass AI-detection)• Created a UTM-tag system from scratch• Assess placement on PR sites• Negotiate listings on crypto projects• Organizing partnerships and web3-quests to engage users.

It started when sometimes some of my friends / acquaintances reached me out asking something like "Hey, do you work in the internet? I need a website." I've been refusing them for many years, saying something like: "No, I'm not a programmer, I'm actually paying programmers by myself for getting things done on my projects". That was true. Another truth was I wanted to do it once I have time for that. Huge experience in marketing, product and project management was telling me that it wasn't a big task "to create a website" for someone. Actually not a website (website itself is a useless thing), but "an internet business", meaning that the website will be based on SEO/Marketing reasearch and it will give leads / sales. I just had one main point to resolve - the websites must be NO-CODE, to avoid any programmers and other costs. So, I learned how to that too. Now, from time to time I can take a project to work on. But, since in 2024 I re-entered the labor market as an employee so I practically doesn't have time for that.

Kashback.com, one of the highly rated cashback apps/sites is constantly growing and are currently rolling out its services worldwide. Despite we've been around since 2014 with more than 1M users, we are now a startup with great ambitions. Our Big Goal is to build the biggest NEO-bank in the world based on our cashback site/app, "Bank for Shopping". Our short-term goal, is to launch our cashback site/app in english and spanish-speaking countries. We've entered some of the markets and created a unique system allowing to enter any new country weekly and run all the processes remotely. We're looking for passionate people to join us in our expansion.

Founded one of the first cashback services in Russia. Grew the company from 1 to 30+ employees, from 0 to 7-digit annual revenues.At the same time:• built a marketing department - created and implemented a marketing strategy• organized business development processes and user support services• created the website, mobile applications (with the best ratings on stores) and browser extensions for the company• brought into profit• raised investments into the companyMarketing• Analysis of target audience and compilation of user profiles, breakdown of target audience into groups• Development of the sales funnel, working with CJM and conversion at each stage of the funnel for each user group separatelyMarketing was divided into 2 areas:1. User Acquisition2.RetentionEach direction has its own processes and metrics.1. User Acquisition• Supervision of SEO contractors• In-house on-page and off-page SEO• Affiliate Program organization, also supervision of the affiliate program on affiliate networks• Referral Program organization• Paid Ads (PPC) - organization and supervision• Influencer Marketing - organization and supervision of Media buying on Youtube• PR in MediaResult: increased traffic from 0 to 500K (at peak) visits per month.2. Working with existing users (LTV Optimization, retention)• Social Networks• Email and Push mailings• Customer Touch Points• Funnel Development for collecting feedback from users• Content Strategy organization and synchronizationResult: achieved the best Retention rate in the industry - 18 monthsProject Management (web and mobile)• Comprehensive market analysis for different countries (tier1, etc.) • Compiled technical specifications and coordinated the work of the internal and external dev teams• Planned the backlog, reassembling current tasks, writing business requirements and feasibility study, evaluating new projects within the company• Contractor Management - organization and supervision

UniqueRewards.com, an American company with multiple GPT sites (Get-Paid-To - sites that pay money to users for various acts - completing surveys, downloading software, completing registrations, etc. - all of which are referred to as "offers").In general, this is standard affiliate marketing: you take offers from affiliate networks, promote them on your websites, and share a portion of the commissions with users. We dealt with all types of incentive traffic offers, including free offers (installation, registration, and so on), as well as Financial verticals, Casinos, etc. It seems that we managed to work with all the verticals possible.I started as an affiliate manager for one of the sites, but since I quickly raised income on it (by finding the proper offers and working correctly with margins), I was shortly offered the opportunity to do the same on the main site in exchange for a share of the profits. Increased monthly website earnings from $10,000 to $140,000.In the process I gained experience:• Dealing with major affiliate networks in the US, UK, and Canada including CJ.com, AWIN, and Shareasale.• Daily work with offers - their ongoing rotation based on current indicators.• Created content for offers• Planned funnels (primarily mailings)• Created and sent 7,000 email newsletters over several years• Settlement of payments with our advertisers• Collaborated with the sites users to collect feedback and "manual" work with key users• Created technical specifications for site optimization and improvements• Developed the company's Facebook page from zero to 20K+ subscribers.