Senior Product ManagerOne of the largest market-making companies in the Web3 and development outsourcing field.Achievements:Launched 20+ B2C, B2B2C (WhiteLabel), B2B (SaaS) projects (marketplaces, DeFi solutions, exchanges, payment gateways, etc.);Developed and introduced 5 new White Label solutions for sale;Prepared a test version of demo materials for WhiteLabel solutions (https://products.gotbit.io/)Processes:Initiated development and implementation of proprietary analytical tools into client products;Market and competitor analysis, creation of Pitch Deck presentations for client products and internal company projects;Development of project documentation;Preparation of tasks for designers;Interaction with stakeholders (clients, top management, development team, designers);Management of the entire product development process from start to finish.

Nümi is an entertainment ecosystem where users can create content, play, watch their favorite streams, communicate with each other, and customize the surrounding world.My team and I (8 people) worked on:Marketplace (NFT) is a platform for creating and trading utility in-game assets.Kickstarter (crypto crowdfunding) is a platform designed to raise funds for content creation and investment in its production process.The products were the main crypto monetization of the company's main project.Results:100,000 active users;Conversion to active users increased by 15% after visiting the platform;Over 150,000 transactions monthly;1,000 sellers on the marketplace;Attracted 5 projects' users and raised $70,000 on Kickstarter;Implemented a viable product from the ideation stage to launch.During the product implementation:•The product roadmap was created, including the main features and mechanics;•An Alpha test was carried out on a target audience of 100 participants;•Key product metrics were determined (GMV, AOV, Active users, Churn rate).Processes:• Built a product roadmap;• Developed a product vision and strategy;• Provided feedback to design team;• Wrote detailed user stories for engineering team;• Set key success metrics;• Generated actionable insights;• Lead a team;• Wrote product requirement documents;• Conducted user interviews;• Did market research and competitor analysis;• Worked with tools like Jira, Miro, Figma, etc.

On what did I work on?During my time at Fantasy Invest, I worked with a team on 3 projects:1) Mobile app (game) Fantasy Invest - a stock and crypto market simulator (GameDev&EdTech)2) Gamified financial trading web platform StockBattle (FinTech&Betting)3) Play2earn game (farm)What did I achieve?Fantasy Invest mobile app with 100k monthly users on the App Store with a 4.6 rating and an active community of 3k users on Discord. The primary target audience was North America.StockBattle web platform with 500k users and 4 million games played. The primary target audience was India, Southeast Asia, and LATAM.What did I achieve in numbers?Fantasy Invest:•Built a successful community of 3k people;•500k installs;•MAU 100 000;•Increased conversion to paying users by 10%;•Increased ARPU by 17%;•4.6 rating in App Store;•Increased average user session time by 23%;•Implementation of "referral links" feature, lead to a 15% increase in attracted users;•Increased 7-day Retention Rate by 20%.StockBattle:•1 000 000+ users;•4 million games played;•Increased conversion to registration by 15%;•Increased active users by 25%;•The average check on the platform increased by 12%Play2Earn game Escape from Zeya:•Successfully conducted 3 partner campaigns with other Web 3.0 and NFT projects;•Developed and implemented of an in-game economy based on blockchain technologies;•Increased user engagement in the community by 30% through active communication and regular events.Processes:•Generated and validated hypothesis (HADI, DMAIC); •Systematized and optimized workflow using Agile methodologies;•Established key roadmap milestones;•Did market research and competitive analysis;•Conducted over 100+ user's interviews;•Managed community on Discord;•Identified and tracked metrics that supported overall objectives;•Managed marketing integrations (influencer marketing on Tik Tok, YouTube, Instagram);•Led product releases;•Conducted A/B tests;•SQL queries.

What did I work on?The team under my leadership developed an Android/IOS mobile app (interactive stories) on Unity.What did I achieve?•Developed an MVP;•Organized a team and established processes from scratch using Agile methods (Kanban, Scrum);•Grew the team from 3 to 16 people;•Released the app in the PlayMarket.Processes:•Set up team processes from scratch;•Built the project team (grew from 3 to 16 people in 8 months);•Led a distributed team (developers, 2D artists, game designers, UX/UI);•Created specifications for artists, developers, game designers;•Participated in the creation of the UI;•App testing;•Built a roadmap;•Created checklists;•Conducted retrospectives;•Controlled task execution on the project (TaskTracker Asana);•Created knowledge base (Notion);•Operational management (submitting the application to the store, finding outsourcing contractors).

I have been focused on establishing robust business connections and negotiating favorable partnership agreements between Mars Wrigley and the leading retailers in the region.Results:2 successfully implemented project (Increased net revenue by 10% in the client).How did I achieve it? Built effective relationships with 3 major regional retailers;Created a key client development plan for 2021, considering the Covid-19 impact and current FMCG market situation;Developed a growth strategy for a “Healthy Snacks” sales segment;Led project through deep understanding and defining project scope, metrics and P&L, reviewing the project schedules, measuring project performance.

Developing IT software solution for managing call centre employees and improving their performance. Square Ai empowers call center agents with Ai and provides analytics solutions for companies operating in Telecom, FinTech, and Healthcare industries.Results:• Connected 4700 call centre employees• Grew NPS by 15% for our clientsResponsibilities:• Contributed to the development of a design;• Researched competitors' UX;
• Market research;
• Conducted competitor’s analysis;
• Conducted customer development interviews;
• Conducted negotiations with clients and investors;• Built a roadmap for the product.

Software development for Oculus Rift VR headsets for travel. B2B application for attracting and demonstrating locations to tour firms and for corporate employee leisure. B2C component for a gaming module.Results:A demo version was released in 1.5 months with a minimum budget, and within 5 months, an MVP was released with one location (Paris) and 360-degree VR view in Oculus Rift. The route was pre-determined and organized as a "flight mode" along a specified trajectory.Developed a plan for the "walking mode" development and integration with the Omni running track.In 2017, the virtual reality market was just beginning, requiring significant resources for development and promotion, but the market in Russia was still small. The project failed to attract investment for the second round and remained at the initiation stage.Responsibilities:•Organizing and coordinating the work processes of a team of 2 developers, 3D designer, tester, and marketer.•Developing a product strategy•Generating new hypotheses and conducting A/B testing•Building a roadmap•Creating a backlog•Controlling deadlines