Muthuri Mwarania

Muthuri Mwarania Email and Phone Number

Muthuri Mwarania's Location
Nanyuki, Laikipia County, Kenya, Kenya
About Muthuri Mwarania

With over 10 years of professional experience, I've navigated diverse roles within startups across industries such as ride-hailing, e-commerce, non-profit and hospitality. My journey has spanned digital marketing, analytics, and project management where I've driven innovation and business growth.In recent years, I've pivoted into project management within the hospitality sector, overseeing construction projects and leading marketing initiatives. From managing the building and furnishing of luxury hotel facilities to driving targeted marketing campaigns, I've ensured high standards of quality and service. These experiences have deepened my understanding of customer needs and service excellence.I approach each role with a focus on collaboration and innovation, leading cross-functional teams and fostering a culture of continuous improvement. I am passionate about mentoring and guiding team members to help them unlock their full potential.I am dedicated to creating meaningful connections and exploring new opportunities. If you're looking for a versatile professional who can excel in project management, analytics, and marketing, let's connect! I am open to discussing new ventures, collaborations, and industry trends.

Muthuri Mwarania's Current Company Details

Muthuri Mwarania Work Experience Details
  • Swvl
    City Planning And Performance Lead
    Swvl May 2021 - Jul 2022
    Nairobi, Kenya
    I planned the city's public transportation network to scale up operations toward growth and profitability optimally. Solved critical business problems, improved ride-hailing KPIs through data analytics and trend analysis, and created action plans for continuous improvement.Key Achievements:► Mentored and directed a team of 5 city planning associates, data analysts, and demand generation associates, fostering their professional growth and expertise in product knowledge resulting in… Show more I planned the city's public transportation network to scale up operations toward growth and profitability optimally. Solved critical business problems, improved ride-hailing KPIs through data analytics and trend analysis, and created action plans for continuous improvement.Key Achievements:► Mentored and directed a team of 5 city planning associates, data analysts, and demand generation associates, fostering their professional growth and expertise in product knowledge resulting in 100% team proficiency in executing assigned tasks.► Developed and implemented standard operating procedures for outbound marketing calls, CRM (SMS and email), and nudge marketing, utilizing the company's data asset for customer segmentation, targeted advertising, data hygiene, acquisition of customer prospect lists, and sentiment measurement, increasing customer engagement and retention by 45%.► Spearheaded customer analytics and demand generation using Google BigQuery, executing demographic and geographical customer segmentation to expand a public transport network from 12 to over 100+ buses, generating a significant growth from 800+ to over 5k daily bookings.► Optimized business operations analytics, offline marketing strategies, and online marketing initiatives, driving monthly revenue growth from $3k to over $31k within 9 months, resulting in a 900% revenue increase. Show less
  • Jumia Kenya
    Head Of Crm - Customer Analytics
    Jumia Kenya Oct 2019 - Dec 2020
    Nairobi, Kenya
    Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa.Key Achievements:► Spearheaded the implementation of real-time and company-wide CRM performance, resulting in a 40% increase in data accuracy and a 70% reduction in decision-making time for C-suite executives. Utilized Google Cloud big data and SQL to create performance dashboards with key metrics.► Developed and implemented custom reports and dashboards using SQL, Microsoft PowerBI, and… Show more Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa.Key Achievements:► Spearheaded the implementation of real-time and company-wide CRM performance, resulting in a 40% increase in data accuracy and a 70% reduction in decision-making time for C-suite executives. Utilized Google Cloud big data and SQL to create performance dashboards with key metrics.► Developed and implemented custom reports and dashboards using SQL, Microsoft PowerBI, and Google Data Studio, resulting in a 60% reduction in time spent on manual spreadsheet reporting. Facilitated senior management and the wider business in monitoring historical and real-time CRM channel performance.► Collaborated with product managers and data scientists to oversee the successful implementation of Machine Learning solutions, resulting in a 25% increase in targeted product recommendations, a 30% increase in audience segmentation accuracy, and a 20% decrease in churn rate.► Managed the CRM databases of 2.5+ million Kenyan shoppers across 3 Jumia Apps (eCommerce, Jumia Food, JumiaPay), leading a team of 2 in developing targeted advertising and drip marketing campaigns. Achieved a 15% increase in customer engagement and loyalty through demographic, behavioural, and geographic market segmentation in Salesforce.► Translated stakeholder requirements into 8 different tangible deliverables, including functional specifications, user cases, user stories, workflow/process diagrams, and data flow/data model diagrams. Ensured successful implementation of CRM initiatives and seamless communication with cross-functional teams. Show less
  • Triggerise
    Global Analytics Lead
    Triggerise Mar 2019 - Oct 2019
    Nairobi, Kenya
    I owned and championed the long-term strategic vision, including implementing a risk monitoring & analytics platform that improved the flagging of fraudulent activities on the Triggerise SRH platform. Led data collection, data mining, data cleansing, data analysis, data quality checks, and presentation of data insights through data storytelling to internal and external stakeholders.Key Achievements:► Architected and executed a predictive data analytics framework from scratch using… Show more I owned and championed the long-term strategic vision, including implementing a risk monitoring & analytics platform that improved the flagging of fraudulent activities on the Triggerise SRH platform. Led data collection, data mining, data cleansing, data analysis, data quality checks, and presentation of data insights through data storytelling to internal and external stakeholders.Key Achievements:► Architected and executed a predictive data analytics framework from scratch using simplified machine learning techniques, leading to a 20% improvement in timeline efficacy, a 15% reduction in project budgets, and a 10% increase in donor deliverables.► Led a cross-functional team in building a real-time risk monitoring engine with advanced machine learning capabilities, resulting in a 14% decrease in fraudulent transactions and a 60% increase in automated flagging of fraudulent activity within the first 6 months of deployment.► Established and managed a remote data operations team of 5 analysts across 4 countries, ensuring timely data delivery and promoting data privacy, security, and accuracy, resulting in a 25% improvement in data quality and accessibility.► Identified technical issues with field staff data collection methods and implemented proactive measures to ensure compliance with ethical, regulatory, and institutional standards, leading to a 100% increase in data accuracy and integrity.► Designed, developed, and delivered high-impact, interactive data analytics training programs, and user manuals for 12+ staff members, resulting in a 30% improvement in performance metrics and the achievement of business goals. Show less
  • Bring Global
    Business Intelligence Consultant
    Bring Global Jan 2017 - Sep 2018
    Nairobi, Kenya
    I used business analysis capabilities to improve and streamline data analytics processes. Helped companywide improved productivity by translating business requirements and business problems from multiple client banks (Co-Operative Bank, New Business Ventures at NCBA Bank) into data-driven solutions built on Oracle Business Intelligence Technologies.Key Achievements:► Coordinated a remote global team of 5 to 12 consultants in developing 28 Oracle Business Intelligence (OBI)… Show more I used business analysis capabilities to improve and streamline data analytics processes. Helped companywide improved productivity by translating business requirements and business problems from multiple client banks (Co-Operative Bank, New Business Ventures at NCBA Bank) into data-driven solutions built on Oracle Business Intelligence Technologies.Key Achievements:► Coordinated a remote global team of 5 to 12 consultants in developing 28 Oracle Business Intelligence (OBI) credit-risk monitoring dashboards using Skype, Atlassian JIRA tool, and Slack.► Revitalized junior consultant's productivity by 90% within the first 3 months through focused training on development and data analytical tools. Show less
  • Telkom Kenya
    Business Intelligence Expert
    Telkom Kenya Jan 2015 - Dec 2016
    Milimani, Nairobi, Kenya
    Telkom Kenya is an integrated telecommunications provider in Kenya.Key Achievements:► Increased junior team members’ productivity by 90% through practical training on developing and utilizing BI reporting tools for the creation of ad hoc reports.►Enhanced automated report generation by 40% by fine-tuning SQL queries which optimized the ETL performance by 10%.► Coordinated with the finance department, marketing, and application vendors to mitigate any foreseen risks brought… Show more Telkom Kenya is an integrated telecommunications provider in Kenya.Key Achievements:► Increased junior team members’ productivity by 90% through practical training on developing and utilizing BI reporting tools for the creation of ad hoc reports.►Enhanced automated report generation by 40% by fine-tuning SQL queries which optimized the ETL performance by 10%.► Coordinated with the finance department, marketing, and application vendors to mitigate any foreseen risks brought upon by the different system interfaces including CRM, ERP, Service delivery, SAP modules, Oracle databases, and other existing business application systems.► Designed & contributed to the GSM postpaid product development process from conceptualization to execution; covering aspects like feasibility study, revenue implication, testing, reporting, and performance measurement.► On-boarded and supported payments integration partners in a bid to build a digital payments ecosystem using RESTFUL APIs. Show less
  • Orange
    Billing Engineer — Business Analyst
    Orange Mar 2012 - Dec 2014
    Nairobi, Kenya
    Orange is one of the world’s leading telecommunications operators and a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business Services.► Partnered with Web developers to create a database-backed website that accelerated customer service delivery fulfillment sixfold and increased broadband site installations by 20%.► Identified and rectified a programming flaw in the core billing database, which prevented the… Show more Orange is one of the world’s leading telecommunications operators and a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business Services.► Partnered with Web developers to create a database-backed website that accelerated customer service delivery fulfillment sixfold and increased broadband site installations by 20%.► Identified and rectified a programming flaw in the core billing database, which prevented the irretrievable data loss of 800 GB of historical data.► Improved convergent billing team efficiency by 60% with a business & data analysis practice definition, including standardized processes, reusable templates, and extensive business intelligence/data warehouse training.► Improved data visibility across the enterprise by leading a project that significantly improved business processes in the enterprise and carrier services; provided training to more than 35 users for SAP Business Object ad-hoc reporting.► Ran data extracts for users using SQL developer weekly and created custom SQL to provide detailed results.► Implemented real-time billing, delivery, and inventory reports which streamlined key operations processes.► Implemented a reporting automation of daily, weekly, and monthly preventive maintenance reports, corrective maintenance reports, outage reports, KPI reports, and availability reports through Nagios and other network element monitoring tools.► Performed analysis and design by translating business requirements and developing reporting solutions that yield relevant business information in a user-friendly format by collecting, analyzing, and leveraging data to solve business problems.► Developed Business Intelligence solutions using MS SQL Server 2005 tools, including Reporting Services, Analysis Services, and Integration Services. Show less

Muthuri Mwarania Skills

Leadership Data Warehousing Data Science Virtual Teams Creativity Skills Data Engineering Agile Project Management Predictive Modeling Data Privacy Data Analysis Data Governance Data Analytics Communication Agile Methodologies Team Leadership Tableau Customer Relationship Management Strategic Planning Marketing Automation Artificial Intelligence Google Cloud Platform Data Security Data Modeling Power Bi Big Data General Data Protection Regulation Customer Service Business Intelligence Customer Analysis Sql Business Strategy Management Teamwork Project Management Analytical Skills Research Problem Solving Machine Learning Organizational Leadership Data Ethics Agile Leadership Data Visualization Data Mining Databases

Muthuri Mwarania Education Details

Frequently Asked Questions about Muthuri Mwarania

What schools did Muthuri Mwarania attend?

Muthuri Mwarania attended Daystar University.

What skills is Muthuri Mwarania known for?

Muthuri Mwarania has skills like Leadership, Data Warehousing, Data Science, Virtual Teams, Creativity Skills, Data Engineering, Agile Project Management, Predictive Modeling, Data Privacy, Data Analysis, Data Governance, Data Analytics.

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