Денис Нуждин

Денис Нуждин Email and Phone Number

Advisor in Marketing and MarTech @ Moscow, RU
Moscow, RU
Денис Нуждин's Location
Vidnoye, Moscow, Russia, United States
Денис Нуждин's Contact Details

Денис Нуждин work email

Денис Нуждин personal email

n/a

Денис Нуждин phone numbers

About Денис Нуждин

Marketing expert with over 10 years of experience.

Денис Нуждин's Current Company Details
Разные компании и проекты

Разные Компании И Проекты

Advisor in Marketing and MarTech
Moscow, RU
Денис Нуждин Work Experience Details
  • Разные Компании И Проекты
    Advisor In Marketing And Martech
    Разные Компании И Проекты
    Moscow, Ru
  • X5 Group
    Cmo Egrocery
    X5 Group 2020 - Apr 2024
    Москва, Ru
    “Pyatorochka” Delivery — a 30-minutes grocery delivery service, available across Russia in over 850 cities and delivers up to 250,000 orders daily. Included in the top-7 grocery delivery services in Russia. Turnover of XXXm USD in 2023.• In charge of online sales growth – in 4 years, orders have grown from 300 to up to 250,000 per day;• Built a strong team of 40+ people from scratch;• Managing offline & online marketing;• Effective management of a budget over $XX mnl;• Creation and promotion of the brand – brand awareness has grown from 0 to 73% inRussia;• Managing marketing channels: TV, ООН/DOOH, Instore, Digital Media, OLV,Programmatic, PR, SMM, Influencers;• Managing client service team for express delivery (500+ FTE) • User Acquisition Management: Mobile/Web Performance, CPA, ASO, SEO – over 7 000 000paying clients attracted (Top 3 CAC effectivity in the E-grocer category in Russia);• Launch and development of Ecommerce media (advertising monetization) – $Xm in ads sales in 2023
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  • Sbermegamarket
    Head Of Mobile Marketing
    Sbermegamarket 2018 - 2020
    RESPONSIBILITIES:• App Marketing Strategy & Unit Economics development• Media planning, app user acquisition campaigns launch in-house & via an agency• Traffic quality tracking & optimization to meet KPI• App retention marketing: push-messaging, user onboarding, app user experience improvements • Set up of app analytics & marketing platforms• Built partnerships with App Store and Google Play Teams• ASO strategy & executionACHIEVEMENTS:• Successfully launched the app and its marketing• Built cost-effective app user acquisition• Achieved app sales share of over 35%• App Store Featuring during 3 months
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  • Windyapp
    Head Of Growth
    Windyapp 2017 - 2019
    Сlaymont, De, Us
    WINDY for iOS/Android - weather forecast app for sports Markets: USA, Europe, Russia & CISRESPONSIBILITIES• Develop app marketing and product strategy • Manage development team• Create and maintain the product development backlog and roadmap• Define product requirements• Manage app releases• Customer development: surveys, polls• Drive in-app sales• Built email-marketing channel from zero• Work on ASO• App conversion optimization• UI/UX improvements• Purchase screen optimizationACHIEVEMENTS:• Doubled app sales, overperformed KPIs• Managed successful app features development: weather archive, wind barbs, HD wind map, referral program, new purchase screen, new weather models.• Built push-messaging and email marketing from zero• Increased app conversion rate by 36%• Improved ASO that led to organic traffic increase by 30%
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  • Otto Group Russia
    Head Of Mobile Marketing
    Otto Group Russia 2017 - 2018
    Quelle mobile app for iOS/Android - Russia & CISTop 6 fashion & apparel e-commerce store in RussiaRESPONSIBILITIES:• Mobile marketing strategy development and execution• App economy calculations: traffic, retention, conversions and sales forecast modeling• Prepared public app launch: PR activities, marketing communications for all owned channels • Initiated and managed app marketing services implementation projects• Created in-app content/placements guidelines• Built successful user acquisition strategy and tactics• Mobile website advertising activities audit and optimization• Worked on app UI/UX in cooperation with product manager• Built successful partnership with App Store and Google Play TeamsACHIEVEMENTS:• Built app marketing ecosystem from scratch• App Store and Google Play Featurings
  • Abbyy
    Product Marketing Manager
    Abbyy Jan 2015 - 2017
    Austin, Texas, Us
    Lingvo and Lingvo Live for iOS, Android, WebRESPONSIBILITIES• User Acquisition through paid advertising, cross-promotion, promotions and PR activities• Creating marketing materials for App Store & Google Play• Affiliate marketing• Increasing user retention (DAU/MAU) through email and push marketing (strategy development and execution), user оnboarding, content and community management.• Developing monetization models for mobile apps• Mobile apps analytics (A/B tests, sales funnel and conversion optimization, UA effectiveness, user behaviour)• Competitive and strategic analysis• Product positioning development• Marketing research projects• Coordinating contractors (advertising, browser extensions & landing pages development)• Public speaking at industry events and webinarsSOFTWAREGoogle Analytics, Flurry, Appsflyer, App Store и Google Play Analytics, App Annie, SplitMetrics, SendGrid, ExpertSender, PushWoosh, NotePad ++ACHIEVEMENTS• App of the year (2015) - App Store and Google Play• Increased registered user base by 10-20% monthly • Increased MAU by 68% in 3 months through marketing activities
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  • Abbyy
    Internet Sales Manager
    Abbyy Jun 2014 - Aug 2015
    Austin, Texas, Us
    Lingvo Dictionaries for iOS, Android and Windows PhoneRESPONSIBILITIES• Executing sales plans (apps and in-app purchases sales)• Promoting apps worldwide: preparation and execution of advertising campaigns, communication with journalists, promotion through app discovery services• Preparing marketing materials for app stores (including ASO)• Affiliate promotion • Working with international PR agency• Push marketing• Product reputation management ACHIEVEMENTS• Exceeded the annual sales plan by 20%• Top-1 among paid apps in Education category on App Store and Google Play in Russia• Created new profitable in-app purchases (dictionary sets)• Successful transition from paidmium to freemium monetization model
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Денис Нуждин Skills

Marketing Digital Marketing Social Media Marketing Mobile Marketing Управление Продуктами Интернет Коммерция Стратегии Маркетинга Изучение Рынка Стартапы Развитие Бизнеса Веб Аналитика Мобильные Приложения Интернет Реклама Управление Проектами

Денис Нуждин Education Details

  • Moscow School Of Management Skolkovo
    Moscow School Of Management Skolkovo
    Leadership
  • The Russian Presidential Academy Of National Economy And Public Administration (Ranepa)
    The Russian Presidential Academy Of National Economy And Public Administration (Ranepa)
    General Management
  • Higher School Of Economics
    Higher School Of Economics
    Internet Marketing Communications / Ecommerce
  • Plekhanov Russian University Of Economics
    Plekhanov Russian University Of Economics
    Marketing/Marketing Management
  • Plekhanov Russian University Of Economics
    Plekhanov Russian University Of Economics
    General

Frequently Asked Questions about Денис Нуждин

What company does Денис Нуждин work for?

Денис Нуждин works for Разные Компании И Проекты

What is Денис Нуждин's role at the current company?

Денис Нуждин's current role is Advisor in Marketing and MarTech.

What is Денис Нуждин's email address?

Денис Нуждин's email address is dn****@****byy.com

What is Денис Нуждин's direct phone number?

Денис Нуждин's direct phone number is +749598*****

What schools did Денис Нуждин attend?

Денис Нуждин attended Moscow School Of Management Skolkovo, The Russian Presidential Academy Of National Economy And Public Administration (Ranepa), Higher School Of Economics, Plekhanov Russian University Of Economics, Plekhanov Russian University Of Economics.

What skills is Денис Нуждин known for?

Денис Нуждин has skills like Marketing, Digital Marketing, Social Media Marketing, Mobile Marketing, Управление Продуктами, Интернет Коммерция, Стратегии Маркетинга, Изучение Рынка, Стартапы, Развитие Бизнеса, Веб Аналитика, Мобильные Приложения.

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