Denis Panin's Location
Moscow, Moscow City, Russia, Russian Federation
About Denis Panin
Denis Panin is a Food Production Professional.
Denis Panin's Current Company Details
Food Production Professional
Denis Panin Work Experience Details
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Area Trade Marketing Manager - WestRusskart (Ооо Русскарт) Apr 2016 - Aug 2016Moscow, Russian FederationResponsibility zone:SFD,NWFD,CFD,NCFD,VFD,CHZFO.- Planning and budgeting a trade - marketing programs within a responsibility zone;- Organization, providing and monitoring of performance of planned targets and performance of the marketing budget; - The analysis of SI, SO and efficiency промо activities on sales channels;- Interaction with team of sales – the presentations промо activities, training, work control, joint audits;- Monitoring and analysis of the market… Show more Responsibility zone:SFD,NWFD,CFD,NCFD,VFD,CHZFO.- Planning and budgeting a trade - marketing programs within a responsibility zone;- Organization, providing and monitoring of performance of planned targets and performance of the marketing budget; - The analysis of SI, SO and efficiency промо activities on sales channels;- Interaction with team of sales – the presentations промо activities, training, work control, joint audits;- Monitoring and analysis of the market, studying of the competitive environment;- Participation in a conclusion of new products to the market;- Construction and support of effective communications with partners and clients;- Development of motivational programs for sales department of the company;- Control of development and production of POS materials;- Analytical reports;- Control, inventory, execution of plans for installations of the trade equipment. Document flow of the account established TA. Show less -
Area Trade Marketing ManagerRelief Jul 2015 - Feb 2016Moscow, Russian FederationResponsibility zone: Central federal district, Volga federal district, Southern Federal District, Northwest federal district- implementation of the advertizing and marketing plan for the 2nd half-year 2015;- development of the advertizing and marketing plan on 2016, coordination;- interaction with direct clients (direct networks) regarding coordination of marketing programs;- organization, providing and monitoring of performance of planned indicators and performance of the… Show more Responsibility zone: Central federal district, Volga federal district, Southern Federal District, Northwest federal district- implementation of the advertizing and marketing plan for the 2nd half-year 2015;- development of the advertizing and marketing plan on 2016, coordination;- interaction with direct clients (direct networks) regarding coordination of marketing programs;- organization, providing and monitoring of performance of planned indicators and performance of the marketing budget;- work with distributors in coordination, realization and compensation a trade - marketing initiatives;- the analysis of SI, SO and efficiency marketing activities on sales channels;- interaction with team of sales – presentations marketing activities, training, work control;- monitoring and the analysis of the market, studying of the competitive environment, correction of TMA according to conclusions;- participation in a conclusion of new products to the market;- construction and support of effective communications with partners and clients;- development of motivational programs for the trade personnel;- control of development and production of POS materials;- drawing up analytical reports;Achievements:- Removal of an indicator of performance of the plan/fact of the marketing budget from 78% in 1 half-year 2015 to 98% to the termination 3 quarters 2015 Show less
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Trade Marketing ManagerWimm-Bill-Dann Aug 2012 - Jun 2015Krasnoyarsk Territory, Russian Federation- Promo planning, development, introduction and assessment;- Organization, providing and monitoring of performance of planned indicators and performance of the marketing budget; - Work with distributors in coordination, realization and compensation a trade - marketing initiatives;- The analysis of SI, SO and efficiency marketing activities on sales channels;- Interaction with team of sales – presentations промо activities, training, work control, joint audits;- Monitoring… Show more - Promo planning, development, introduction and assessment;- Organization, providing and monitoring of performance of planned indicators and performance of the marketing budget; - Work with distributors in coordination, realization and compensation a trade - marketing initiatives;- The analysis of SI, SO and efficiency marketing activities on sales channels;- Interaction with team of sales – presentations промо activities, training, work control, joint audits;- Monitoring and analysis of the market, studying of the competitive environment;- Development and deployment of a complex calendar trade activities;- Participation in a conclusion of new products to the market;- Construction and support of effective communications with partners and clients;- Development of motivational programs for the trade personnel;- Control of development and production of POS materials;- Drawing up analytical reports;- Control, inventory, execution of plans for installations of the trade equipment.Achievements: - Performance of SO: 2013-102%; 2014-107%;- Following the results of carrying out inventory of refrigerating appliances for 2013 and 2014 - losses of REF made 0 units, for what was noted by diplomas of "BRAVO" PepsiCo Holdings;- Successful start of new products; Show less -
Key Account Manager - A Responsibility Zone SiberiaGc Galakta Jan 2011 - May 2012Krasnoyarsk Territory, Russian Federation- Work with key clients (network retailers) in the territory: - Krasnoyarsk Krai - Kemerovo region - Irkutsk region - Zabaykalsky Krai - Republic of Buryatia- Input of trademarks of the company in the KK channel;- Negotiation;- Listing, the analysis of efficiency on each KK;- Planning of sales volume;- Planning of price policy on the region;- Budgeting on each client;- Control of execution of financial… Show more - Work with key clients (network retailers) in the territory: - Krasnoyarsk Krai - Kemerovo region - Irkutsk region - Zabaykalsky Krai - Republic of Buryatia- Input of trademarks of the company in the KK channel;- Negotiation;- Listing, the analysis of efficiency on each KK;- Planning of sales volume;- Planning of price policy on the region;- Budgeting on each client;- Control of execution of financial obligations within the coordinated commercial conditions;- Work with distributors regarding existence of the remains under the KK channel - planned sales / promotional sales;- Plan-faktny the analysis of efficiency of the contract period on each KK.Achievements:- Achievement of level of distribution on all TM in the LKA channel:Krasnoyarsk Krai – 100%The Kemerovo region – 94%The Irkutsk region – 85%Zabaykalsky Krai – 93%The Republic of Buryatia – 96% Show less
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Trade Marketing ManagerJsc Attika May 2009 - Jan 2011Krasnoyarsk Territory, Russian Federation- Work with suppliers on advance of TM; - Pricing; - Analytics of sales, analysis of the competitive environment;- Analysis and correction of own assortment portfolio;- Quality control of work of sales representatives and merchandisers;- Drawing up the marketing budget of the company;- Development of marketing strategy of the company and separate trademarks of an assortment portfolio;- The analysis of a competitive position of the company in the market;- Document… Show more - Work with suppliers on advance of TM; - Pricing; - Analytics of sales, analysis of the competitive environment;- Analysis and correction of own assortment portfolio;- Quality control of work of sales representatives and merchandisers;- Drawing up the marketing budget of the company;- Development of marketing strategy of the company and separate trademarks of an assortment portfolio;- The analysis of a competitive position of the company in the market;- Document flow;- Drawing up and control промо activities as the companies in general, and by separate trademarks of an assortment portfolio;- Consideration of offers on introduction of products on the Krasnoyarsk market;- Interaction with distribution networks of the city under contracts within an assortment portfolio of the company.Achievements: The organization of advance of a trademark "Gradus" — vodka, strong alcohol, a product of JSC Permalko. Advance in distribution networks of the city, in retail outlets. Strategy of development of a trademark, recognition of TM. Increase of sales volume of TM. Planning of regional advance of a TM.Development, preparation and carrying out the promo-companies on advance of TM "Gradus" at the level of Krasnoyarsk. Development and realization of regional distribution. Show less
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Btl Project CoordinatorJsc "Phoenix Media" Jan 2009 - May 2009Krasnoyarsk Territory, Russian FederationBTL project of the MTS company:- Forming of work of btl-consultants;- Organization of work of points of connection;- Development of quantity and quality of points of connection; - Search of candidates for a position selling assistant, training;- Control of implementation of plans of connection;- Planning of sales.
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Brand ManagerJsc Th Lenkom May 2008 - Jan 2009Krasnoyarsk Territory, Russian Federation- Formation of strategy of development of a brand of the large network retailer;- Development and the organization a trade - marketing initiatives in various regions of Russia, including together with producers;- Work on formation of standards of the calculation of production in different formats of a network, control of execution of requirements;- Media planning, control of use of the marketing budget;- Monitoring and control of work of marketing specialists in branches of a… Show more - Formation of strategy of development of a brand of the large network retailer;- Development and the organization a trade - marketing initiatives in various regions of Russia, including together with producers;- Work on formation of standards of the calculation of production in different formats of a network, control of execution of requirements;- Media planning, control of use of the marketing budget;- Monitoring and control of work of marketing specialists in branches of a network. Show less
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