At AcquisitionLab, where Glimp and CompareBear were born, I’ve had the thrill of growing these brands from $0 to 7-figure profitability. I’m all about building products that people actually want, and creating a great experience is at the core of what I do.A few highlights from the journey:Web Development- Built one of the largest comparison websites in New Zealand using Ruby on Rails, HTML, CSS, JavaScript and jQuery, attracting up to 80,000 monthly users and generating 7-figure annual revenue.- Collaborated with design and engineering teams to deliver incremental UI updates and improving engagement metrics.- Increased conversion rates by 23.2% through iterative CRO strategies and user-focused improvements.- Recruited, managed, and offboarded web development contractorsMarketing - Produced up to 20,000 high-quality leads per month- Increased leads generated by 582% in broadband vertical and 116% in power vertical.- Grew SEO traffic from 0 to 50,000 users per month.- Managed a team of AdWords, Social Media, CRO, and SEO contractors, driving cohesive strategies that resulted in measurable growth.- Increased email revenue from $0 to an average of $1,500 per week through improved email campaigns.Strategic Leadership:- Turned a business loss in Sept 2022 to a 6-figure profit by July 2024 by restructuring the team, reducing costs and implementing EOS methodology.- Negotiated pricing increases with clients, improving revenue while maintaining customer satisfaction.- Reduced monthly Cost of Sales by 18% and Operating Costs by 34% on average.- Directed efforts across marketing, development, and finance to deliver high-impact projects on time and within budget.

glimp is a leading comparison platform for utilities and financial products, launched in 2016, dedicated to helping Kiwis save time and money by finding the best broadband and power deals.As Co-Founder, I’ve been responsible for building and optimising the website using Ruby on Rails, driving SEO growth, managing advertising budgets, and strengthening partnerships. I also focus on improving conversion rates, reducing costs, and expanding our provider network.

NSGaming is a small studio of awesome people dedicated on making quality mobile games.

Promoting products to increase market share by ways of:- doing in-store presentations;- participating at foodshows;- contacting external parties and arranging meetings to promote the product

- Prepare Monthly Accounts using Xero

- Work in a team of five to deliver best service to the clients using MYOB software- Prepare Annual Accounts and Tax Returns (for Trusts/Rental Properties/Partnerships & Sole Traders/Companies)- Sort Client Folders- Set Up New Clients in MYOB

- Assisted in the execution of corporate finance transactions- Performed financial analysis, strategic business analysis and detailed industry research- Contributed to team discussions and client meetings- Provided accurate market judgments to clients and colleagues- Prepared and delivering client presentations- Contacted clients to sell the product and arrange meetings