I am leading the marketing campaign strategy for Veeam Backup for Microsoft Office 365 solution. For the first 6 months at Veeam I lead the Global Veeam Promotions.Marketing Campaign Manager for Veeam Backup for Microsoft Office 365 solution:- Plan, implement, optimize and report on the global demand generation activities focused on Office 365 Backup. - Monitor the end-to-end funnel and optimize the global campaign to generate quality leads and bookings, resulting in a stable business growth YoY.- Manage digital, content and event budget; collaborate with functional teams to optimize costs and improve leads generation process.- Optimize the buyer journey by creating or removing assets, together with the surrounding marketing materials and the go-to-market tactics.- Apply data-driven approach to optimize the digital mix of channels, test new ideas and take initiative to improve performance.- Report the campaign performance to key stakeholders on a regular basis: to Performance leaders, Directors, VPs, CMO and (the former) co-CEO.Marketing Campaign Manager for Veeam Promotions:- Plan, execute and optimize one of the first Veeam Global promotions.- Collaborate with Product Marketing, Sales Ops, Legal and other functional teams to implement promotion.- Coordinate the creation of the back-end mechanism and the full digital advertising strategy.- Closely monitor the performance and offer solutions for improving in weekly meetings with key stakeholders, including the (former) co-CEO.

Marketing Campaign Manager for Hybrid Data Management segment - part of Hybrid Cloud unit - on European markets.

Digital Marketing Specialist for Benelux countries:- Plan and execute end-to-end always-on digital campaigns to drive demand generation and new leads creation.- Full ownership on managing digital budget.- Apply a data driven approach to find the proper tactic mix.- Responsible for having all digital campaign details in place to ensure an efficient and successful flow of processes and tactics.- Work closely with other Performance Marketing roles like Analytics Specialist, Campaign Manager, Portfolio Manager, DDR to measure performance and optimize campaign design: 140% increase in number of responses in less than a quarter for one of Cloud paid activities. - Continuously monitor customer behaviour and optimize campaign landing pages with content and format design: increase from 10-20% in engagement rate for campaign pages.- Prepare and present bi-monthly reports in performance meetings with key stakeholders: Benelux CMO, Performance Marketing leaders, Cloud Marketing leaders, managers.- Ownership over relations with developers, designers and digital agencies.

Marketing Campaign Manager for Benelux countries.- Plan, execute, analyze, optimize and provide valuable insights for lead generation marketing campaigns.- Design and manage program budget.- Integrate the mix of tactics in campaign maps to ensure that Cloud unit achieves the business objectives.- Coordinate Performance Marketing roles (Event specialist, Analytics specialist, Digital strategist, Social Media specialist, Marketing Automation specialist, DDR) and oversee campaign execution in a timely manner. Continuously evaluate campaign performance in weekly status meetings. - Develop and manage relations with external agencies to put in market 30 events in 2016 only, digital and social campaigns.- Prepare and present reports on digital campaigns and events for regular meetings with key stakeholders in Benelux market, Europe and WW. - Increase market consideration for IBM products: Bluemix, SoftLayer, Blue Box, Cloud Object Storage, Blockchain.

pastel is the Romanian creation agency that offers complete brand experiences to its clients. 65% of its clients are leaders in their market, in Romania or in a European region.- Manage budgets and projects for clients across different business units like food, personal care, domestic appliance goods, CSR.- Plan and implement fully integrated marketing and communication campaigns to help the client achieve sales and awareness objectives: exceeded sales target with 30% at the end of a complex campaign.- Offer creative and strategic solutions for clients, to both marketing and business challenges.- Coordinate dedicated teams for ATL, BTL, digital and PR campaigns. - Write presentations for the client and on behalf of the client.- Website maintenance.

BluParty is no. 1 choice events organizer specialized in children parties in Bucharest, with a turnover that exceeded € 200.000 in 2013. The main target was to increase the monthly sales leads with 20% compared to the past year. The marketing and public relations strategy created and implemented, exceeded the target each month and picked at 150% increase in May 2014.- Develop objectives, strategy and management of Marketing an Public Relations Programs.- Drive brand awareness through creation and promotion of new additional services for kids parties, engaging well-known brands such as Geta Voinea Salons. A new concept, Teen Vogue Party, ranked within top 10 pages in less than a month since its launch.- Plan, execute and evaluate SEO, SEM and SMM strategies.- Deliver website content and design, supervise and optimize CPC campaigns, bring up ideas to improve ROI.- Manage third party agencies and partners.- Write copy for a variety of marketing materials and articles for publishers like Business24.ro, Copilul.ro, Baby.Unica.ro.- Initiate, organize and promote workshops and events, expanding the company's product line.- Represent BluParty in TV coverages at Digi24, Romanian National Television – TVR2 and corporate events.

- Contribute to the joint effort of a 6 member team in order to organize sport competitions in 64 universities in a year. Student Sport competitions were introduced in the Official National Calendar of the Romanian Education Ministry.- Develop partnerships, write articles and organize press events for national and local media: ProSport, PRO TV, Digi Sport, Gazeta Sporturilor, Agerpress, City News, Ziare.com, Kiss FM.- Create weekly reports for high profile partners, sponsors and national sports federations.

Presented the programme for students along with Gabriel Safta, generated and researched ideas for the programme, developed content, sourced contributors and interviewees.

I carried on door to door questionnaires on local policies.