-working in Google, Sklik, and Meta advertising systems: Instagram, FB and TikTok-managing product comparison engines Zboží.-editing feeds in Mergado, Facebook Commerce Manager, and Google Merchant Center.-working with data in Google Analytics, creating reports in Looker Studio, and deploying measurement codes via Google Tag Manager-keyword research, ad copywriting, and A/B testing to optimize campaign performance-monitoring and analyzing campaign performance metrics-reporting and insights to stakeholders and recommendations for improvement-managing budgets effectively and allocating resources based on performance and priorities-developing and executing PPC strategies

Creation and management of online advertising campaigns in PPC systems, primarily Google Ads, Sklik, DV360. Analysis of campaign results and preparation of reports (Google Looker Studio), work with Google Analytics - Creation of digital strategy. Managing campaigns for clients like a Nestle, ČEZ, Mentos, Mercedes.

Responsible for developing and implementing media strategies to promote various brands, products, and services across various media channels. Essential for this role is driving brand's visibility, engaging target audience, and maximizing the impact of media campaigns.Main responsibilities: media strategy and planning, media campaign management, media buying and negotiation, media analytics and reporting,

I worked at Notino, the Czech leader in Beauty e-commerce, as Campaign Specialist for Niche where I was responsible for almost 50 brands in 28 countries. Here I ensured the smooth running of campaigns, planning, partner communication, evaluation, banner creation, and daily communication with the marketing and graphics department. I was also in charge of content and was responsible for proper working webpage with all necessary aspects.

In recent years, I have been largely focusing on taking a more rigorous approach to photography in order to develop my professional skills in portrait, beauty and fashion photography.

Accounting, invoice processing, reportingAdministrating and communicating with vendors from the United KingdomCooperating with other financial departments in dealing with broad economic agenda

Conducting interviews: interviews with guests for several programmes and researching and creating interview questions.Post-production: editing video footage, transcribing interviews.Social media: creating social media content, managing social media accounts, and analysing engagement. 
Live broadcasting: live broadcasting from events.Administration: responsible for answering calls, scheduling appointments, organizing files, and drafting emails.Researcher: responsible for researching topics, trends, and informations.

Intership at Ignis Brunensis

contributing editor, photographer, reporter

Organisation of crowdfunding competition for NGOsAssistance at Volunteer Center during the event