Denis A. Kelly Email & Phone Number

Mount Kisco, NY, US

Direct all Planning activities for omnichannel compression apparel company. DTC, Wholesale and Amazon channels of distribution. Buying and procurement responsibility across the entire operation. Manage forecasting across all accounts.

New York, NY, US

• Owned the corporate sales/inventory planning process and OTB management for all domestic Wholesale accounts (+$130.0mm revenue base). Established reporting metrics and parameters for all brands. Replenishment.
• Lowered 2017 giveback by $1.3mm for all domestic accounts.
• Partnered to drive $3.0mm reduction of Ecommerce inventory while increasing turn.
• Managed shipment forecasts and finished good production for 3,000+ SKU’s as part of replenishment program.

Mount Kisco, NY, US

• Direct Ecommerce and planning activities. Support overall profit margin and companywide merchandising objectives for $30m+ annual sales volume. Develop promotional calendar, new product introductions and website.
• Drove 78-basis-point site conversion increase to 5.25%.
• Captured 22% cost savings through vendor negotiations within one year, including largest reduction of $50K+.
• Generated 49% unit inventory reduction via more effective purchasing and inventory planning.
• Supported $300K+ sales revenue growth through optimization and management of affiliate channel.
• Catalyzed dramatic increase in subscription list signups (+5% growth to more than 1 million).

New York, New York, US

• Optimized planning lifecycle across entire account base for all channels of distribution for inventory representing $300M in revenue. Owned open-to-buy function, ensuring strategic alignment with corporate goals..
• Catalyzed $6M decrease in account giveback (improvement of 630 basis points).
• Concurrently led replenishment planning team responsible for $120M+ in inventory.
• Spearheaded implementation of new forecasting methodology for all replenishment products.
• Main sponsor for new system implementation of retail sales reporting tool and VMI software (Logility).
• Instrumental member of unit acquisition of Levi's 8-20 (+$80M) business for fall '12.

Amsterdam, North Holland, NL

• Launched overall core planning initiatives for U.S. wholesale division. Directed team of analysts in implementing sales and inventory management strategies. Primary point of contact for all communication pertaining to.
• Controlled $35M of inventory in sales volume across men’s, women’s and children’s groups.
• Maintained 14 WOS goal for FY09 & FY10 and oversaw 35% sales increase in Men's sportswear area.
• Created and implemented new weekly forms and formats for business review.

Denver, CO, US

• Progressed through roles of increased leadership responsibilities. As Manager, Point-of-Sale Service, liaised with Retail Floor Space Management (RFSM) corporate team to administer and maintain point-of-sale data.
• Drove highly successful Hyperion software training activities for 40+ VF associates across various departments.
• Created quarterly competitive data review using NPD market information for all senior level executives.
• Executed multiple Macy’s division consolidations within data warehouse to ensure smooth functionality.
• Promoted from Manager, Retail Planning and Analysis (John Varvatos Enterprises), initiating planning function at high-end men's apparel design house during period of rapid growth ($5M to $21M increase).

Metzingen, Baden-Württemberg, DE

US

New York, NY, US

M.S., Management And Systems, School Of Continuing And Professional Studies, Management And Systems

B.S., Major: Marketing Minor: Political Science