Denis Araújo Email & Phone Number

São Paulo

I work in all stages of the product development cycle for various Tinnova clients.UX Designer | Tinnova - IT Consulting- Mapped the company’s processes through Service Blueprint.- Conducted internal research to identify the context and main user needs.- Prioritized the most critical process issues and moved forward to the definition stage.- Developed low and high-fidelity prototypes.- Conducted usability tests and implemented improvements based on the results.- Results: Increased user satisfaction and experience before the handoff to the development team.UX Research | Embraer - Aviation/Aerospace- Worked as a UX Designer in the aviation sector.- Conducted the discovery process, mapping the needs of users and stakeholders.- Contributed to the definition and ideation of the Aircraft Data Catalog project. Results: Aligned business objectives with user demands in a complex context. UX/UI Designer | Pindamangaba City Hall, SP- Developed UX strategies and Information Architecture for a government service request system.- Collaborated with interdisciplinary teams to refine project requirements.- Conducted user research to understand workflows, pain points, and needs.- Developed high-fidelity wireframes and prototypes, ensuring usability and accessibility.- Conducted usability tests and implemented improvements based on user feedback.Results: Solved major usability issues identified in the first prototypes.

Ceará

Urban Mobility Startup- Research and Analysis: Conducted field, quantitative, and qualitative research to understand the needs of drivers and users. Performed benchmarking to identify best market practices.- Information Architecture and User Journey: Developed navigation structure and mapped the user journey, ensuring a seamless and intuitive experience.- Prototyping: Created low, medium, and high-fidelity prototypes, representing app interactions and flow from initial phases to the final product.- Usability Testing: Conducted tests with 25 users and 20% of the city’s drivers to validate the effectiveness of the proposed solutions.- Handoff and Data Analysis: Managed the handoff to the development team, ensuring accurate implementation of the solutions, while also monitoring results through data analysis.Results:- Developed an MVP that involved 30% of the city’s drivers.- During the initial market introduction, we managed to attract more drivers than competitors 99 and Uber in a city in the state of Ceará, highlighting the efficiency of our solution and the effectiveness of our research. However, the startup did not progress due to the lack of essential resources for sustainable growth.

São Paulo

Main Activities and Results:- Developed intuitive and visually appealing interfaces for the company's products and services.- Collaborated with design, engineering, and product teams to create wireframes, prototypes, user flows, and final designs, always focusing on ease of use.- Created graphic elements, icons, and illustrations to enhance the user experience and align with design and branding guidelines.- Worked closely with developers to ensure the accurate implementation of designs.Results:- Conducted usability testing and iterated based on feedback from end users, continuously improving the designs.

Ceará, Brasil

- Process Mapping: Identified and thoroughly documented existing workflows, mapping the entire service journey to uncover critical points for improvement and ensure operational efficiency.- User Research: Conducted in-depth interviews and data collection to understand the needs of both end-users and stakeholders, focusing on optimizing the user experience at every touchpoint.- Service Blueprint Development: Created a comprehensive Service Blueprint that clearly visualizes user interactions, touchpoints, and areas for improvement, facilitating communication among all involved parties.- Efficiency Analysis: Performed a detailed assessment of operational bottlenecks and proposed practical solutions to streamline processes, reducing complexity and increasing operational agility.- Iteration and Feedback: Implemented continuous improvements through iterations based on regular feedback from users and operational teams, ensuring that changes were relevant and impactful.

Eusébio

Main Activities:- Daily monitoring of the manufacturing process and analysis of key performance indicators, focusing on continuous improvement to enhance process efficiency and quality.- Active participation in the recertification processes of FSSC 22000, ISO 14001, and ISO 9001 standards, ensuring compliance with international quality, safety, and environmental standards.- Contributed to step changes in Autonomous Management lines as part of the TPM (Total Productive Maintenance) program, fostering greater operational autonomy.Results Achieved (2019):-Achieved the highest production record in the company’s history.Significant reduction in speed losses, leading to a marked increase in operational efficiency.-Decreased maintenance downtime and improved asset management, resulting in higher equipment availability.- Reduction of rework, waste, and packaging losses, contributing to greater sustainability and resource savings.

Brasil

During my pre-teen and teenage years, I developed as a self-taught designer by actively participating in online communities.Main Activities:- Created signatures, banners, mockups, avatars, website templates, and visual identities using Photoshop and Fireworks.- Participated in design competitions, honing my skills in a competitive environment.- Developed tutorials and training materials for other designers, sharing tips and Photoshop techniques.- Design has always been a great passion and source of fun for me, fueled by my curiosity and continuous desire to learn.