Denis Basan-Bertoluzzi Email & Phone Number

Farmington Hills

São Paulo Area, Brazil

Lead a team to develop strategy which had cost benefits to GM.Collaborated with Long-Term Forecast, Manufacturing, Finance, Pricing and Product Execution Teams to ensure alignment on net sales, sales channel, sales targets, Industry size, key competitors and Regional Sales.Conducted Short-term Market and Industry Analysis to optimize Chevrolet sales volume in the Brazilian market.Collaborated with the Chief Program, Manufacturing, Marketing, Long-term Forecasting, Pricing, Finance… Show more Lead a team to develop strategy which had cost benefits to GM.Collaborated with Long-Term Forecast, Manufacturing, Finance, Pricing and Product Execution Teams to ensure alignment on net sales, sales channel, sales targets, Industry size, key competitors and Regional Sales.Conducted Short-term Market and Industry Analysis to optimize Chevrolet sales volume in the Brazilian market.Collaborated with the Chief Program, Manufacturing, Marketing, Long-term Forecasting, Pricing, Finance and Distribution areas for the New Generation Cruze Launch.Developed the official GM Brazil Business Plan section for volume and forecasting including volume by market, model, trim level and sales package.Following GM Brazil’s Mid-Term Plan, I prepared and implemented the Brazilian GM Budget which included: Wholesale Sales, Retail Sales, Market Share, Dealer Stock, Plant Stock and Day Supply for all Chevrolet vehicles. I also presented industry information such as Industry, Segments and Sales Channel.Managed the GM Product Portfolio Planning information and used I.H.S. database for competitive analysis and industry trends at my monthly Executive Committee presentations.Routinely presented detailed analyses and strong rationales including: Monthly Demand Supply Balance Meeting, Bi-weekly Product, Price and Incentives Meeting and Weekly Sales Overview Meeting to the Executive Committee.Reported information monthly to GM’s Global North America Team regarding the GM South America Industry, Sales and Market Share.Managed my team’s development, with continuous improvement activities for process and methodology to retain Market Share and Profitability in Brazil’s declining economy. Show less

São Paulo Area, Brazil

Collaborated with Long-Term Forecast, Manufacturing, Finance, Pricing and Product Execution Teams to ensure alignment on net sales, sales channel, sales targets, Industry size, key competitors and Regional Sales.I prepared and implemented the Brazilian GM Sales Forecast which included: Wholesale Sales, Retail Sales, Market Share, Dealer Stock, Plant Stock and Day Supply for all Chevrolet vehicles. I also presented industry information such as Industry, Segments and Sales Channel.Managed… Show more Collaborated with Long-Term Forecast, Manufacturing, Finance, Pricing and Product Execution Teams to ensure alignment on net sales, sales channel, sales targets, Industry size, key competitors and Regional Sales.I prepared and implemented the Brazilian GM Sales Forecast which included: Wholesale Sales, Retail Sales, Market Share, Dealer Stock, Plant Stock and Day Supply for all Chevrolet vehicles. I also presented industry information such as Industry, Segments and Sales Channel.Managed the National Sales Forecast at GMBrazil with direct contact with Pricing, Product, Distribution, Finance and Production area. Show less

São Paulo Area, Brazil

Managed the dealer’s Action Plan implementation and Marketing Strategy for each individual dealership in the district to align it within a narrow margin to GM’s Sales and Marketing target for new and pre-owned vehicles.Optimized the Finance and Insurance benefits for each dealership by suggesting operational changes.Maximized Sales Revenues after reviewing each dealership’s Advertising Plan and suggested improvements to maximize sales.Performed detail monthly analyses of… Show more Managed the dealer’s Action Plan implementation and Marketing Strategy for each individual dealership in the district to align it within a narrow margin to GM’s Sales and Marketing target for new and pre-owned vehicles.Optimized the Finance and Insurance benefits for each dealership by suggesting operational changes.Maximized Sales Revenues after reviewing each dealership’s Advertising Plan and suggested improvements to maximize sales.Performed detail monthly analyses of segmentation and marketing potential to base changes to Dealers actions and advertising plans.Managed the Dealers retail and GM wholesale target.Monitored de Dealers Monthly Key Performance Indicators and suggest changes to improve results.Conduct Monthly Performance reviews with dealer shareholders and Weekly status reviews with dealers’ managers.Led motivational and team building workshops with dealers’ sales teams.Managed potential costumer focus group to the dealers for pre-launch of new products.Presented combined sales results for the entire district dealers to the GM Board of Sales Directors at Bi-Annual meetings. Show less

São Paulo Area, Brazil

Managed the Pre-Owned Vehicle area at General Motors.In 2009, revised the Pre-Owned Vehicle program to optimize dealership implementation.Generated $ 4M during the first year for advertising and marketing in order to create awareness about the Pre-Owned Vehicle program.Represented GM South America at the Dubai Pre-Owned Vehicle workshop for GM International Operations in 2010.Developed, implemented and innovated strategies to increase dealership enrolment in the GM Pre-Owned… Show more Managed the Pre-Owned Vehicle area at General Motors.In 2009, revised the Pre-Owned Vehicle program to optimize dealership implementation.Generated $ 4M during the first year for advertising and marketing in order to create awareness about the Pre-Owned Vehicle program.Represented GM South America at the Dubai Pre-Owned Vehicle workshop for GM International Operations in 2010.Developed, implemented and innovated strategies to increase dealership enrolment in the GM Pre-Owned Vehicle program which provides exclusive benefits to enrolled GM dealers. Show less

Rio De Janeiro Area, Brazil

Managed 60% of the retail sales of the Chevrolet brand in the city of Rio de Janeiro.Managed the dealer’s Action Plan implementation and Marketing Strategy for each individual dealership in the district to align it within a narrow margin to GM’s Sales and Marketing target for new and pre-owned vehicles.Optimized the Finance and Insurance benefits for each dealership by suggesting operational changes.Maximized Sales Revenues after reviewing each dealership’s Advertising Plan and… Show more Managed 60% of the retail sales of the Chevrolet brand in the city of Rio de Janeiro.Managed the dealer’s Action Plan implementation and Marketing Strategy for each individual dealership in the district to align it within a narrow margin to GM’s Sales and Marketing target for new and pre-owned vehicles.Optimized the Finance and Insurance benefits for each dealership by suggesting operational changes.Maximized Sales Revenues after reviewing each dealership’s Advertising Plan and suggested improvements to maximize sales.Performed detail monthly analyses of segmentation and marketing potential to base changes to Dealers actions and advertising plans.Managed the Dealers retail and GM wholesale target.Monitored de Dealers Monthly Key Performance Indicators and suggest changes to improve results.Conduct Monthly Performance reviews with dealer shareholders and Weekly status reviews with dealers’ managers.Led motivational and team building workshops with dealers’ sales teams.Managed potential costumer focus group to the dealers for pre-launch of new products.Presented combined sales results for the entire district dealers to the GM Board of Sales Directors at Bi-Annual meetings. Show less

Campinas Area, Brazil

Managed 35% of the retail sales of the Chevrolet brand in the São Paulo country side.Managed the dealer’s Action Plan implementation and Marketing Strategy for each individual dealership in the district to align it within a narrow margin to GM’s Sales and Marketing target for new and pre-owned vehicles.Optimized the Finance and Insurance benefits for each dealership by suggesting operational changes.Maximized Sales Revenues after reviewing each dealership’s Advertising Plan and… Show more Managed 35% of the retail sales of the Chevrolet brand in the São Paulo country side.Managed the dealer’s Action Plan implementation and Marketing Strategy for each individual dealership in the district to align it within a narrow margin to GM’s Sales and Marketing target for new and pre-owned vehicles.Optimized the Finance and Insurance benefits for each dealership by suggesting operational changes.Maximized Sales Revenues after reviewing each dealership’s Advertising Plan and suggested improvements to maximize sales.Performed detail monthly analyses of segmentation and marketing potential to base changes to Dealers actions and advertising plans.Managed the Dealers retail and GM wholesale target.Monitored de Dealers Monthly Key Performance Indicators and suggest changes to improve results.Conduct Monthly Performance reviews with dealer shareholders and Weekly status reviews with dealers’ managers.Led motivational and team building workshops with dealers’ sales teams.Managed potential costumer focus group to the dealers for pre-launch of new products.Presented combined sales results for the entire district dealers to the GM Board of Sales Directors at Bi-Annual meetings. Show less

Campinas Area, Brazil

Rearranged the automatic program to maximize delivery of the right vehicle to the right place, to the right customer at the right time in a regional level.For 140 dealers monitored and tracked wholesale invoices and adjusted stocks with a good day supply.Assured the distribution process safety coordination of the system gap analysis by developing reports, metrics and controls.

São Paulo Area, Brazil

Contacted each of 11 Regional Offices and internal areas such as: manufacturing, production and materials on a daily basis.Assured the distribution process safety coordination of the system distribution by developing reports, metrics and controls and implemented a new distribution system – VAPS – and a new interface program between Sales and Manufacture areas – POMS.

São Paulo Area, Brazil

- Analyzing and evaluating current systems and structures- Discussing current systems with staff and observing systems at all levels of organization- Recording and analyzing organizations’ work flow charts, records, reports, manuals and job descriptions- Preparing and recommending proposals to revise methods and procedures, alter work flows, redefine job functions and resolve organizational problems

Master Of Business Administration (M.B.A.), Marketing

Administration