Denise Barton Email & Phone Number

San Jose, CA, US

Delivering a full range of high impact consulting services to B-B and open source technology companies including creating of targeted messaging, marketing strategies and tactics, building market visibility, demand and adoption.

Palo Alto, California, US

Responsible for leading the strategy and execution of integrated marketing programs for this technology-based non-profit organization to support global awareness, engagement, and ecosystem growth across all facets of outbound marketing including digital marketing programs PR, evangelist program and events (virtual and in-person).

San Jose, CA, US

As an independent marketing consultant collaborated with emerging and established high-tech management teams to develop effective messaging, marketing strategies and tactics to build market awareness and demand.Clients include: N-Dimension Solutions (cloud-based cybersecurity for utilities), Sibros (connected vehicle SaaS platform) and stealth mode.

Campbell, CA, US

Built first marketing team from the ground up; significantly increased brand awareness and sales pipeline to power utilities for company's substation test and analysis tools, data concentrators and energy IoT platform through campaigns, digital marketing, sales tools (collateral, presentations, videos), partner co-marketing and PR.

San Jose, CA, US

As an independent marketing consultant, worked closely with high-tech management teams to develop effective marketing launches, strategies and messaging.Clients include ABB Wireless (metro-scale wireless broadband for energy), Deluxe Digital Distribution (IP multiscreen video services), Halosys (cloud-based mobile app development platform), Mi3Security.

Drove go-to-market planning and all aspects of marketing communications building sales pipeline, brand awareness and partner enablement programs for metro scale wireless broadband networks used for smart grid, smart city and public safety markets.

San Jose, CA, US

Business and marketing strategy consulting services accelerating the success of start-up networking companies.Clients include: Netscreen (network security appliances), Vernier Networks (wireless security), Packet Design (route visualization and analysis), and Extreme Networks (network switches).

Partner in consultancy group dedicated to providing various business and marketing strategy services to diverse technology startup companies.Clients included: Netscreen (firewalls), Securify (managed security policy service), P-cube (service provider service management and control), and Hifn (security ASICs).

San Jose, CA, US

• Responsible for building and driving marketing team focused on product definition and outbound marketing of leading enterprise security (firewall, IDS) and web scaling (load balancer, cache) solutions; achieved goal.
• Drove creation of product requirements consistent with customer needs and managed introduction of products; developed complimentary and consistent marketing messages and sales tools.
• Development of intra and inter-business unit relations to create synergistic opportunities and achieve business goals.
• Drove third-party business relationships and partnerships. Established relationship with HP for marketing and resale of load balancing appliance. Drove acquisition of Wheelgroup (IDS appliance and security assessment.

Redwood City, CA, US

Lead industry analyst responsible for research and analysis of Router and Remote Access markets. Interviewed industry vendors and users, analyzed quantitative and qualitative data, and wrote quarterly reports which included market trends, competition, and unit/revenue forecasts. Keynote speaker at industry conferences and company spokesperson about router.