Denise Costa Email & Phone Number

State Of São Paulo, Brazil

Cajamar

Responsible for the global gift strategy of the main perfumery brands – Kaiak, Essencial, Humor and Natura Homem, among others; with revenues of BRL 2.4 billion approximately. Main contributions:- Managed the gift’s portfolio and pipeline, defined compositions with strategic view of the best mix between volume and equity that delivers differentiation, innovation and profitability. Totalizing annually a portfolio of 400 SKUs.- Implemented short and medium-term actions thought the data and analysis of competitors and trends. - Understood the main barriers and purchase drivers in the gift journey.- Contributed directly to the 21% growth on Christmas 2022, and 10% on Mother’s Day 2023.- Participated in the construction of the gift`s strategic plan - Developed and led and a cross-functional team of 14 people to build high performance teams.

Cajamar

Responsible for Chronos’s Brand portfolio and pipeline vision, P&L analysis, prioritization of deliveries, and mobilization of the marketing and project team. In addition to negotiate with interfaces and removal the strategic impediments to achieve the goals with more agility. Main contributions:- Constructed a financial scenario for investment in the project of innovation, approved by C-level, in the total amount of BRL 80MM (CAPEX and OPEX); this delivery had huge complexity, demanding mobilization and negotiation with different interfaces and levels in the organization.- Managed an annual budget of BRL 12MM, and a portfolio and pipeline of 120 SKUs approximately.- Participated in the construction of the strategic plan and approval with Brand’s Director and VP.- Delivery of 3 new products for the Global portfolio, with new active technology, new claims and packaging. (Potential Gross Revenue BRL 240MM). - Developed and led and a cross-functional team of 15 people with the purpose of building high performance teams.

Cajamar

Responsible for management the Una’s projects and pipeline, of the biggest brand of make-up in the company. Interface with the Finance, Operations and Logistics, Markets and Research and Development team. Chosen to participate in the Agile Transformation team in the organization.Main contributions:- Led the relaunch project of Una in 2019, with Global delivery, being the first project with simultaneous delivery in all countries (Brazil/Hispanic). Approximately 200 SKUs with very high complexity with innovation in formula, sensory, packing and supply chain. Investment over BRL 5MM. Gross Revenue BRL 600MM. Represented a growth of around 30% in revenue and volume. - Delivered the Global Portfolio in 2020, with important mobilization of many areas and interfaces, direct and indirect teams, proposing a new model of execution with greater autonomy, agility and streamlining the process. This change reduced the time-to-delivery in 20% in the make-up projects.- Chosen to be a part of the first agile pilot in the company, from hiring and development of the initial team of scrum masters; also develop and adapt new techniques, methods, frameworks, KPIs and project status reports in the new agile context.

Cajamar

Responsible for the strategic management of the pilot project for the Faces brand designing new commercial model for Direct Sales, Digital and Retail (Brazil and Chile). Large interface, mobilization, negotiation and influence with the Commercial Innovation, Logistics, Activation, Service and Change Management team.Main contributions:- Managed the development and validation of a new commercial model including the multichannel vision. Mapped opportunity of BRL 800MM.- Led the construction of the Business Case with a multichannel vision; testing scenarios considering different variables and commercial tools versus the established Direct Sales model.- Delivered a new positioning of the Faces brand, a new experience in e-commerce, and a Retail Pilot in Pharmacies.- Reported and presented the status of the project, investments and risks to the executive board and key stakeholders.

Cajamar

Responsible for management the Tododia, Ekos and Natura Homem's projects and pipeline. Strong interface with the Finance, Operations and Logistics, Markets and Research and Development team. Project manager of two of the most important brands of the company. Main contributions:- Delivered more than 15 projects, around 150 SKUs globally with direct investments of over BRL 20 million.- Developed deep knowledge about raw materials from Brazilian biodiversity, such as the production chain, business model, development with communities and legislation. - Reported and presented the status of the project, investments and risks to the executive board and key stakeholders.- Developed and led cross-functional and project coordinators teams.- Managed the pilot project of reduction in 30% of the time-to-delivery of innovation projects portfolio.- Main deliveries: First 100% recycled Perfumery Refill (Ekos)New cluster body portfolio with active principle of Brazilian Amazonian biodiversity (Uccuaba - Ekos) – Abihpec Award 2015.New cluster hair portfolio with active principle of Brazilian Amazonian biodiversity (Murumuru- Ekos) – Abihpec Award 2016.100% vegetable-based soap portfolio (Ekos) – first project linked to the ramp up of Saboaria Natura (Ecoparque – PA)Relaunch of the biggest body brand – 50 SKUs (Tododia)Relaunch of the Personal Man Care portfolio – 13 SKUs (Natura Homem)

Estudei na escola The New England School of English - Boston – EUA por 4 meses.

São Paulo E Região, Brasil

Responsible for managing the corporate project and portfolio office and the project leadership team. The office including all the organization's projects.Main contributions:- Implemented Innovation and Portfolio PMO based on PMBOK methodology such as new processes, communication plans, tools and techniques for project management.- Managed about 100 projects with a multidisciplinary team, from concept to manufacturing launch.- Created and presented weekly performance reports to the upper management.

São Paulo E Região, Brasil

Responsible for managing the portfolio of R&D projects. Acting interface among different areas in a company such as International Business, Regulatory Affairs, Innovation, Clinical Research, Finance, Supply, Marketing, Production, and Strategic Department.

São Paulo

Responsible for coordinating R&D and Quality areas.

São Paulo

Campinas

Campinas

Master Of Business Administration (Mba), Strategic And Economic Management Projects

Project Management Specialist, Project Management

Bachelor Of Pharmacy (B.Pharm.), Industrial Pharmacy And Cosmetic Sciences