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Denise retired from IBM December 31, 2013.Her last role at IBM was Program Director, Analytics Marketing at IBM Systems and Technology Group. She held sales, marketing and management positions at various IBM divisions including Sales & Distribution, IBM Software Group, IBM Systems and Technology Group, and IBM Research. Denise started as a sales engineer in Chicago after graduating from MIT, moved to Houston in 1989 and completed her MBA at Rice University in 1994.For the past 18 years, Denise rotated through marketing roles at the world-wide level, including market analysis, strategy and planning, go-to-market, marketing programs, offering management, business development, and distribution channels. All roles required attainment of business commitments and or annual revenue objectives. One of the most interesting areas was an IBM Research speech-to-speech translation project, MASTOR, which resulted in an humanitarian donation of 10,000 units to former US President George Bush by former IBM CEO Sam Palmisano in 2007. MASTOR also became one of ten Innovation Jam projects selected by the IBM Board for further investment in the same year.Denise's life-long interest is in promoting growth, development and education for youths. She has been an MIT Educational Counselor since 1982, and served IBM in a volunteer capacity as a Campus Recruiting Manager from 1996 to 2006.
My New Playground
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RetiredMy New Playground Jan 2014 - PresentEnjoying no socks, no shoes, no makeup, and idle time.
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Program DirectorIbm Systems & Technology Group 2011 - PresentLead market segment management and execution for analytics solutions on IBM STG platform to attain division's analytics revenue objectives - planning, demand generation, and execution globally
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Go-To-Market ManagerIbm Software Group 2008 - 2010Responsible for the go-to-market strategy and execution to attain segment revenue plan for the IBM WebSphere Portal portfolio, inclusive of portal middleware and accelerator solutions, i.e e-forms, web content management, dashboards, collaboration, mobile, mashups, industry-specific solutions etc.
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Business Development ManagerIbm Research Mar 2003 - Apr 2008Drove commercialization of Research technologies
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Campus Relations ManagerIbm 1996 - 2006Armonk, New York, Ny, UsSchools included: Rice University, UT-Austin, Texas A&M at Val Paraiso, U of North Texas, Purdue, MIT -
Distribution Channels ManagerIbm Aug 2001 - Mar 2003Armonk, New York, Ny, UsManaged IBM's routes-to-market for small and midsized businesses, with focus on services and software
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Offering ManagerIbm Jan 2000 - Aug 2001Armonk, New York, Ny, UsCreated and launched the ASP Prime program targeting ISVs and ISPs: 1) developed the marketing plan inclusive of internal IBM organizational support; 2) delivered training across IBM; 3) secured commitment to execute from various IBM organizations i.e. Solution Partnership Centers, Developers Relations, and IBM marketing in geos inclusive of North America, Europe, Asia Pacific; 4) supported sales and ISV partners.
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Marketing Strategy ManagerIbm Jan 1998 - Dec 1999Armonk, New York, Ny, UsOwned the services strategy for the Small and Mid-sized Business segment - segmentation, selection, offering development
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Marketing Program Manager, North AmericaIbm Jan 1997 - Dec 1997Armonk, New York, Ny, UsDelivered marketing programs targeting North America's IBM Sales and IBM Business Partners for IBM's line of network computers
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Channels Manager, Systems IntegratorsIbm Jun 1996 - Dec 1996Armonk, New York, Ny, UsCreated the systems integrator marketing and execution strategy for IBM's hardware channels organization, targeting the top 10 SIs, and the next tier.
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Owner & PartnerD&J Expense Auditing Sep 1995 - Jun 1996With CPA partner, worked with small businesses in Houston on marketing plans and operational expense management
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Vice PresidentMurphree & Company Jun 1994 - Sep 1995Investment analyst for regional investment firm - reviewed requests for investments by regional start-ups
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Regional Program Manager - NetworkingIbm Southwestern Area 1989 - 1994Armonk, New York, Ny, Us
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Sales RepresentativeIbm Sears Enterprise Branch 1987 - 1988Engaged client to attain sales goals.
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Regional Sales Specialist, NetworkingIbm Telecommunications Marketing 1982 - 1986
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Sales EngineerIbm Sales Branch 1980 - 1981Armonk, New York, Ny, Us
Denise Chan Skills
Denise Chan Education Details
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Massachusetts Institute Of TechnologyCommunity And Regional Planning -
Rice UniversityBusiness Management - Marketing
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Bronx High School Of ScienceMathematics And Biology (Westinghouse Project)
Frequently Asked Questions about Denise Chan
What company does Denise Chan work for?
Denise Chan works for My New Playground
What is Denise Chan's role at the current company?
Denise Chan's current role is Reitred, My New Playground.
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What schools did Denise Chan attend?
Denise Chan attended Massachusetts Institute Of Technology, Rice University, Bronx High School Of Science.
What are some of Denise Chan's interests?
Denise Chan has interest in Relaxing With Family And Friends, Skiing, Dancing, Running, China, Swimming.
What skills is Denise Chan known for?
Denise Chan has skills like Change Management, Mobile Devices, It Strategy, Saas, Demand Generation, Segmentation, Strategy, Go To Market Strategy, Business Development, Business Intelligence, Start Ups, Market Planning.
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