Marketing Manager
Berean Christian Stores
BEREAN CHRISTIAN STORES ENDEAVOR, LLC, West Chester, Ohio • 01/2005-09/2013Regional retailer of Christian merchandise with more than $25 million in annual sales.Marketing Manager (2008-2012)Designed all marketing pieces, including catalogs, email, signage and web banners. Managed all aspect of store events, including individual store events as well as chain-wide events. Selected and managed third-party suppliers for catalog development, design, printing, mailing database management and distribution. Highlights:• Created and implemented chain-wide GIVE HOPE initiative, partnering each store with a local ministry to assist• Overhauled the customer loyalty program from 40,000 to over 100,000 members• Designed and trademarked the chain’s new logo, creating brand awareness• Assisted in the re-design and launching of the chain’s website in 2010• Implemented new on-hold systems that saved the chain $5,000 annually• Implemented signage re-design for entire chain• Wrote articles for website/emails