Denise Chen Email and Phone Number
Entrepreneurial PR & Marketing professional with 15 years of experience in lifestyle (travel, hospitality, beauty), technology, automotive, education and government both B2B and B2C, etc sectors. I help international companies ranging from startups to well-established corporates, craft creative campaigns to enhance their brand image and engage with target audiences across Greater China.Key Skills: CSR, Corporate Communications, Business Development, Leadership, Creativity, Integrated MarketingHere are some examples of my work: • Drove 10+ client renewals and multiple new leads acquisitionsyearly, and maintained a stable revenue stream with a boutique team• Initiated and implemented staff training, resulting in turning a traditional PR team into a social-driven team that generated 20% incremental sales growth yearly• Negotiated and achieved a 10% annual cost reduction from external partners• Introduced new management methodology from The Rockefeller Habits, enabling team's performance and efficiency improvement • Fluent in English and Mandarin ChineseAdditionally, I love traveling, a Foodie (coffee & brunch addict !), Sports (HIIT, pilates, taekwondo is my new favorite), Podcasts (I once launched my show “The Business Cuisine” as an experiment).I get excited about opportunities to create mutually beneficial partnerships that drive growth on both sides of the relationship, specifically in a multinational environment. Want to connect? Feel free to email me at Denise_cy@live.com or here on LinkedIn!
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Head Of Inbound Business DivisionShangtours ChinaBeijing, China
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Senior Client Director5 Star Plus Retail Design Feb 2024 - PresentWorking part-time, I specialize in providing comprehensive client services in retail and organizational sectors. My responsibilities include managing client relationships, overseeing project management involving exhibition & events design, and driving value-added services such as PR & Marketing. -
Senior Client Director5 Star Plus Retail Design Nov 2021 - Jan 2024Beijing, China• Served the company’s clients in retail and organizational sectors, such as UNICEF, The British Embassy, The Austrian Embassy, British Chamber of Commerce, HLA, etc. • Managed client relationships, including overseeing the work of project managers and designers.• Drove the development of value-added services, including PR & Marketing for clients.• Pitched for new projects while negotiating contracts.• Attended events and workshops to foster new partners and networks.• Leveraged holistic resources, developed and executed a PR proposal with a tight budget for the company’s client ProColombia.• Performed responsibilities covering media, social media, brands, partners, influencers, and photographers, resulting in over 3 million live-streaming views during the project launch.
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Account DirectorGhc Asia Nov 2018 - Nov 2020Beijing, China• Supervised as Account Director at the agency’s Beijing office, with responsibilities in areas of Office Operation, Client servicing, Business Development, Team Building, Management, and Recruiting.• Managed the agency’s Beijing office in the lifestyle, travel, hospitality, F&B, beauty, etc sectors, clients included South African Tourism, Accor Hotels, Laureus World Sports Awards, etc.• Delivered 20% incremental sales growth, and expanded the agency’s social offering capabilities by training junior account executives in new social media skills.• Led weekly business reviews and presented strategic recommendations to senior management• Accelerated strategy development of media, influencer and celebrity activities, FAM trips, partnerships, social media, events, proposal drafting, new business pitching, etc. -
China Market SpecialistChristina'S Travel Jul 2018 - Oct 2018Ho Chi Minh City, Vietnam• Served as the start-up's China Market specialist to build the company’s brand image, and product offering targeting Chinese travelers.• Designed the company’s market entry strategy and plan, to highlight its Airbnb offerings.• Built the company’s China presence, including a Chinese website, and marketing collateral.• Initiated and formed partnerships with China’s most influential Online Travel Agents, including Ctrip and Ma Feng Wo, resulting in RMB10k+ substantial sales within the first month of launching the brand.
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Associate Account DirectorGrayling Jun 2017 - Dec 2017Beijing, China• Served as the company’s Associate Account Director looking after the agency’s clients covering both Beijing and Shanghai, inlcuding arm, Royal DSM, Wildlife Reserve Singapore (WRS) etc.• Handled clients corporate communications, CSR as well as consumer campaigns.• Leveraged resources, initiated and successfully launched a CSR campaign online for WRS and the renowned Chinese photography platform TuChong. This initiative garnered participation from over 300 photographers, and it led to the selection of one finalist to represent China at the final APAC competition held in Singapore.• Organized intern recruitment, and participated in new clients pitches. -
Podcast Creator & HostThe Business Cuisine (Hobby Project) Oct 2016 - Dec 2016Beijing,ChinaAn English social platform (podcast, website, wechat) providing free business and personal insights with China’s F&B entrepreneurs and business leaders to inspire and connect like-minded people.• Self-taught, created, hosted and launched The Business Cuisine website, podcast on iTunes & Stitcher, and Wechat account.• Responsibilities include guests interview outreach, conducting interview, content and platform creation in text, video and voice format, post-production, marketing and PR.
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Senior AssociateEastwest - Pr And Digital Services Apr 2014 - Dec 2016Beijing City, China• Led and performed annual revenues which exceeded RMB3 Million for the office.• Managed both B2B, and B2C businesses and well-known industry leaders in technology, automotive, and education for brands including AppLovin, Lotus car, the University of Kent, BYD founder Wang Chuanfu, and chairwoman of China Administration of Sports for Persons with DisabilitiesZhang Haidi, etc.• Initiated the agency’s marketing plan to build thought leadership within the industry by partnering with targeted business organizations. • Attended and presented talks at global industry conferences, events, and seminars on behalf of the agency. -
Executive AssociateEastwest Public Relations Apr 2012 - Mar 2014Beijing• Drafted proposals to prospects and supported the Managing Director as appropriate with new business leads.• Contributed to marketing strategy to expand the agency’s network via both global and local events and conferences.
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AssociateEastwest Public Relations Jun 2011 - Mar 2012Beijing• Assisted in client’s PR plan implementation, including media, social media, and events to ensure maximum coverage• Initiated and coordinated meetings with numerous high-ranking Chinese and Western government bodies and organizations, such as the Ministry of Education, The British Embassy in Beijing, etc.
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Client Manager&Customs SpecialistSchmitt Zur Hohe & Ferrante Intellectual Property Law Jun 2007 - Apr 2011Beijing, ChinaClient Management, Business Development, Government Relations for lifestyle brands• Represented the firm in various events and seminars organised by various organisations in Beijing, for example The European Chamber of Commerce.• Created and executed a Taiwan market entry plan that reduced the firm’s expenditures, scope of work including: business meetings with both partners and government bodies in Taiwan, site-visit virtual office and staffing. Government Relations• In charge of the firm’s customs related matters in PRC and Taiwan.• Set up and managed an inter-office team for the handling of customs matters and the firm’s customs program.• Trained high ranking Chinese government officials concerning intellectual property issues on behalf of international clients such as Versace, COACH, Davidoff etc.• Organised and coordinated various Intellectual Property programs on behalf of clients and ensured an efficient workflow between the firm’s various offices.• Assisted the firm’s managing partner in the expansion of the firm by drawing in new clients and pointing out possible avenues for future growth. -
Client Service Assistant (Internship)Fanghua Pearls & Jewellery Co., Ltd Jul 2006 - Nov 2006Obtained professional high-end products training, and assisted client manager with professional services including jewelry identification and production.
Denise Chen Education Details
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Tsinghua Sem By MckinseyBusiness -
Fashion Design Training Program -
IeltsAverage Score 7
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English Language -
Internet & New Media
Frequently Asked Questions about Denise Chen
What company does Denise Chen work for?
Denise Chen works for Shangtours China
What is Denise Chen's role at the current company?
Denise Chen's current role is Head of Inbound Business Division.
What schools did Denise Chen attend?
Denise Chen attended Tsinghua Sem By Mckinsey, Beijing Institute Of Clothing Technology, Ielts, South Central University For Nationalities, Communication University Of China.
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Denise Chen
Providing Sic Coated Graphite Component Products For Semiconductor Equipment. Cvd Sic & Tac CoatingHunan, China -
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