Denise Chen Email & Phone Number

Beijing, China

Beijing, China

Working part-time, I specialize in providing comprehensive client services in retail and organizational sectors. My responsibilities include managing client relationships, overseeing project management involving exhibition & events design, and driving value-added services such as PR & Marketing.

Beijing, China

• Served the company’s clients in retail and organizational sectors, such as UNICEF, The British Embassy, The Austrian Embassy, British Chamber of Commerce, HLA, etc. • Managed client relationships, including overseeing the work of project managers and designers.• Drove the development of value-added services, including PR & Marketing for clients.• Pitched for new projects while negotiating contracts.• Attended events and workshops to foster new partners and networks.• Leveraged holistic resources, developed and executed a PR proposal with a tight budget for the company’s client ProColombia.• Performed responsibilities covering media, social media, brands, partners, influencers, and photographers, resulting in over 3 million live-streaming views during the project launch.

Beijing, China

• Supervised as Account Director at the agency’s Beijing office, with responsibilities in areas of Office Operation, Client servicing, Business Development, Team Building, Management, and Recruiting.• Managed the agency’s Beijing office in the lifestyle, travel, hospitality, F&B, beauty, etc sectors, clients included South African Tourism, Accor Hotels, Laureus World Sports Awards, etc.• Delivered 20% incremental sales growth, and expanded the agency’s social offering capabilities by training junior account executives in new social media skills.• Led weekly business reviews and presented strategic recommendations to senior management• Accelerated strategy development of media, influencer and celebrity activities, FAM trips, partnerships, social media, events, proposal drafting, new business pitching, etc.

Ho Chi Minh City, Vietnam

• Served as the start-up's China Market specialist to build the company’s brand image, and product offering targeting Chinese travelers.• Designed the company’s market entry strategy and plan, to highlight its Airbnb offerings.• Built the company’s China presence, including a Chinese website, and marketing collateral.• Initiated and formed partnerships with China’s most influential Online Travel Agents, including Ctrip and Ma Feng Wo, resulting in RMB10k+ substantial sales within the first month of launching the brand.

Beijing, China

• Served as the company’s Associate Account Director looking after the agency’s clients covering both Beijing and Shanghai, inlcuding arm, Royal DSM, Wildlife Reserve Singapore (WRS) etc.• Handled clients corporate communications, CSR as well as consumer campaigns.• Leveraged resources, initiated and successfully launched a CSR campaign online for WRS and the renowned Chinese photography platform TuChong. This initiative garnered participation from over 300 photographers, and it led to the selection of one finalist to represent China at the final APAC competition held in Singapore.• Organized intern recruitment, and participated in new clients pitches.

Beijing,China

An English social platform (podcast, website, wechat) providing free business and personal insights with China’s F&B entrepreneurs and business leaders to inspire and connect like-minded people.• Self-taught, created, hosted and launched The Business Cuisine website, podcast on iTunes & Stitcher, and Wechat account.• Responsibilities include guests interview outreach, conducting interview, content and platform creation in text, video and voice format, post-production, marketing and PR.

Beijing City, China

• Led and performed annual revenues which exceeded RMB3 Million for the office.• Managed both B2B, and B2C businesses and well-known industry leaders in technology, automotive, and education for brands including AppLovin, Lotus car, the University of Kent, BYD founder Wang Chuanfu, and chairwoman of China Administration of Sports for Persons with DisabilitiesZhang Haidi, etc.• Initiated the agency’s marketing plan to build thought leadership within the industry by partnering with targeted business organizations. • Attended and presented talks at global industry conferences, events, and seminars on behalf of the agency.

Beijing

• Drafted proposals to prospects and supported the Managing Director as appropriate with new business leads.• Contributed to marketing strategy to expand the agency’s network via both global and local events and conferences.

Beijing

• Assisted in client’s PR plan implementation, including media, social media, and events to ensure maximum coverage• Initiated and coordinated meetings with numerous high-ranking Chinese and Western government bodies and organizations, such as the Ministry of Education, The British Embassy in Beijing, etc.

Beijing, China

Client Management, Business Development, Government Relations for lifestyle brands• Represented the firm in various events and seminars organised by various organisations in Beijing, for example The European Chamber of Commerce.• Created and executed a Taiwan market entry plan that reduced the firm’s expenditures, scope of work including: business meetings with both partners and government bodies in Taiwan, site-visit virtual office and staffing. Government Relations• In charge of the firm’s customs related matters in PRC and Taiwan.• Set up and managed an inter-office team for the handling of customs matters and the firm’s customs program.• Trained high ranking Chinese government officials concerning intellectual property issues on behalf of international clients such as Versace, COACH, Davidoff etc.• Organised and coordinated various Intellectual Property programs on behalf of clients and ensured an efficient workflow between the firm’s various offices.• Assisted the firm’s managing partner in the expansion of the firm by drawing in new clients and pointing out possible avenues for future growth.

Obtained professional high-end products training, and assisted client manager with professional services including jewelry identification and production.

Leadership In A New Era Course, Business

Fashion Design Training Program

Average Score 7

Associate Degree, English Language

Bachelor'S Degree, Internet & New Media