Specializing in luxury & oceanfront real estate in Jupiter Florida. 30+ year resident of the area with over 20 years experience in home sales and listings.

➤ Effectively planning, organizing, and managing production and schedules, working comfortably in a fast-paced environment with competing deadlines and where project needs can quickly change.➤ Developing design layouts and creating visual elements to accompany the high-quality images, as well as developing internal and external documents and promotional materials.➤ Expertly reviewing and selecting the best images most appropriate, and then editing, formatting, manipulating, and preparing images for digital upload or printing.➤ Utilizing tools including Photoshop, InDesign, Illustrator, Lightroom, Bridge, Afterlight 2, and other photo editing software tools, while staying up-to-date with new best practices and editing technologies.

➤ Effectively providing Internet marketing design and creative content for real estate IDX driven websites, including building and executing multiple marketing campaigns to help expand the real estate brand.➤ Specializing in organic keyword optimization and tracking, Google AdWords, social media boosts, video production, and Facebook business page maintenance, as well as extensive direct mail and promotional print advertising design.➤ Bringing creativity and innovation to existing marketing practices, while also streamlining company materials and ensuring consistent, concise messaging.➤ Supporting the Sales team in developing marketing plans and translating through a wide range of events, creative initiatives, and various marketing tactics, as well as analyzing ad performance results and recommending improvements.

➤ Served in a freelance capacity, collaborating with the Senior Marketing Director to address direct response marketing needs, including ad campaign strategies and solutions and company goals.➤ Effectively managed the creative process from concept to completion, including spearheading and managing the content strategy for projects, while harnessing strategy, digital and brand design, compelling content, and technology.➤ Directly oversaw profitability, deliverables, timelines, and budgets, leveraging strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.➤ Strategically built the Creative team, remaining actively involved in hiring and training Designers, Art Directors, Copywriters, Photographers, and Web Developers, as well as cultivated career development of the staff.➤ Expertly utilized knowledge of Adobe Creative Suite and remote FTP file submission, while effectively managing concurrent projects, ensuring visual communication and brand standards were met.➤ Directed brainstorming meetings and creative sessions, and supervised the Department's daily workflow, including assigning project workload, reviewing work, and providing feedback.➤ Developed targeted social media and print advertisements, translating marketing objectives into clear creative strategies, as well as developed and approved exceptional and well-crafted copy that met clients' requirements.

➤ Successfully directed the development of corporate logos, catalogs, direct mail, and advertising materials, while establishing Department standards for production, productivity, quality, and client service.➤ Created and maintained multiple websites, utilizing Adobe Dreamweaver and hand coded XHTML, Flash, Actionscript and video editing with Adobe Premiere.➤ Collaborated with Marketing and Sales divisions in creating marketing plans, aligning team priorities with business objectives, while working with entire Creative team to establish a unified brand understanding and company voice.➤ Conceptualized campaign vision, harnessing original graphics, copy, content websites, social media, and other marketing materials, as well as developed presentation approaches, styles, and techniques for the team to implement.➤ Develop creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team, while analyzing market trends, consumer need, and the competitive landscape.➤ Effectively oversaw staffing, including hiring, training, assigning, scheduling, and mentoring employees, as well as delegated projects to in-house Designers and oversaw storyboards.➤ Strategically proposed and created processes and tools to support design operations, while identifying opportunities for continuous improvement to ensure the delivery of high-quality work on time and on budget.

➤ Web Designer & Webmaster – WP Associates, Palm Beach Gardens, FL – 2000 to 2003➤ Art Director – Streamline Communications, North Palm Beach, FL – 1989 to 1991➤ Assistant Art Director – Streamline Communications, North Palm Beach, FL – 1988 to 1989➤ Circulation Director – The Palm Beach Post, Jupiter, FL – 1986 to 1988➤ Art Editor – Globe Communications, Boca Raton, FL – 1985 to 1986