Denise Cusack is a clinical herbalist, certified aromatherapist, and permaculture and advanced social systems designer with over 20 years of experience in natural health and wellness. As an experienced nonprofit leader and Executive Director of Herbalists Without Borders (HWB), Denise leverages her deep expertise in mutual aid, grassroots organizing, and sustainable program development to expand HWB’s reach and influence. Since 2016, her innovative leadership has propelled HWB’s financial growth, increased membership engagement, and strengthened the organization’s capacity to serve underserved communities through disaster relief, free clinics, and community outreach.Denise’s unique approach to building sustainable health justice initiatives combines plant-based practices with advanced nonprofit management techniques to address health inequities and foster resilient communities. Her commitment to ethical ecology and regenerative practices enables her to implement solutions that drive lasting change and support community well-being on both local and global scales.Denise actively volunteers her time and expertise to support nonprofits aligned with her passion for plants. Her dedication extends beyond her role at HWB, as she contributes meaningfully to organizations that promote environmental stewardship and equitable access to holistic health resources and who support our communities.As a natural perfumer, Denise integrates aromatherapy and perfumery to create sustainable, healthy, and inspiring perfumes that reflect her commitment to plant-based wellness and environmental responsibility. Denise brings 35 years of experience in marketing and design as a creative director to all her work. She has designed marketing campaigns, websites, and social media campaigns for businesses ranging from Fortune 50 companies to small organic holistic enterprises. This extensive background allows her to leverage advanced marketing strategies to further her work.This all has one thing in common - Denise lives and breathes plant-based wellness and conservation, combining her love for the amazing gifts plants offer us with a commitment to supporting people and their well-being.Denise lives at Wholly Rooted Herb Farm with her family. Wholly Rooted is a United Plant Savers Botanical Sanctuary, where she cultivates hundreds of species of medicinal herbs and works to protect at-risk plant species.Denise loves to write and teach, sharing the plants with the world.
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Co-OwnerAnalu Wellness StudioDeerfield, Wi, Us
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Executive DirectorHerbalists Without Borders Sep 2017 - PresentDeerfield, Wisconsin AreaAs Executive Director of Herbalists Without Borders (HWB), I handle a broad spectrum of management and leadership responsibilities for our international nonprofit. My role includes strategic planning and overseeing fundraising efforts to secure essential resources for our programs. I lead communications and outreach initiatives to expand our global impact and ensure effective advocacy. I implement and manage programs and data reporting. In addition to managing marketing and development projects, I coordinate volunteer activities, working to engage and support our volunteers. I am responsible for creating and implementing social media strategies to enhance our visibility and foster community engagement. My work integrates ethical practices with community service, driving initiatives that align with HWB’s mission to provide disaster relief, community support, and holistic health services. With extensive experience in nonprofit management and holistic health, I effectively balance the diverse needs of our organization while advancing our commitment to health justice and environmental stewardship.My experience includes years volunteering with the Veterans Resiliency Holistic Clinic under HWB, and providing free clinics for the underserved including special needs children, veterans, refugees, and others in free clinics and community programs. I have experience creating and implementing direct community programs to get holistic health and wellness support directly to people in need - including after natural disasters. As a certified aromatherapist I blend and make aromatherapy items for disaster relief and free clinics every week. I am a trauma-informed practitioner with continuing education in mental health, wellness, and trauma informed care, integrating the principles of care into all of the work I do. I have volunteered with HWB since 2015, and continue to manage and innovate grassroots programs to reach more people in need. -
Certified Aromatherapist (Mifpa), Clinical Herbalist, Permaculture Designer (Pdc), Writer, EducatorWholly Rooted Llc Jan 2017 - PresentDeerfield, Wisconsin, United StatesI am a clinical herbalist, certified aromatherapist, certified adult mental health first aider, flower essence practitioner, natural perfumer, and permaculture designer with over 20 years of experience in natural health and wellness. Through my personal consulting business, Wholly Rooted, I passionately educate, facilitate, and mentor clients and the public on integrating holistic practices into health and wellness, including using the principles of social permaculture into right livelihood and compassionate change making.Viewing the world through a holistic lens, I curate essential information to help us work ethically with plants and improve our environment, including the self. While I emphasize the importance of regenerative practices and conservation in preserving herbal and aromatherapy legacies, my primary focus is on using plants in all aspects of our lives, from natural perfumery to holistic health, wellness, aromatherapy, and mental health.I frequently contribute to online and print publications, sharing insights on herbalism, aromatherapy, natural perfumery, whole foods, flower essences, trauma-informed practice, and holistic health. My passion for plant-based wellness drives me to support family and community health through the power of plants, including my volunteer work for select nonprofits.At Wholly Rooted Farm, I focus on growing a diverse array of aromatic and medicinal plants, supporting free clinics under HWB, and advancing plant conservation efforts. Wholly Rooted Farm is part of the United Plant Savers Botanical Sanctuary Network and is a Certified Wildlife Sanctuary, integrating permaculture principles to enhance biodiversity and sustainability.
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Freelance WriterFreelance Jan 1990 - Present
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Creative Director: Graphic Design, Social Media Marketing, Packaging & Retail Design, MarketingSelf-Employed Jan 1986 - PresentWisconsinWith over 35 years of experience in marketing, communication, design, and promotion, I’ve worked across a spectrum of businesses, from small startups to Fortune 50 companies. My background also includes extensive work in nonprofit and grassroots organizations, where I integrate marketing, management, strategic planning, and holistic business practices.Here’s a snapshot of my diverse experience:Website Design and Content Management: I design websites, craft articles for print and digital media, write press releases, and create promotional templates for web and email. I develop comprehensive marketing plans across various media for clients.Print Design and Illustration: I create branding and identity materials, including design, photography, packaging, and promotional items. I manage social media calendars and strategies to expand followings and ensure cohesive brand integration across platforms.Product Packaging and Signage: I design packaging, POP displays, exterior signage, and billboards, delivering impactful visual solutions.Copywriting: I produce content for social media, blogs, newsletters, brochures, magazines, and industry publications.Comprehensive Design: My work spans social media, marketing, branding, retail, POP, display, web, and print media, providing end-to-end design solutions.I regularly contribute to online and print publications, leveraging my experience in both copywriting and design. As a team leader, project manager, and director, I excel in collaborative environments and thrive on solving creative challenges with innovative solutions. Combining my expertise in business, permaculture, and nonprofit management with my design and copy skills, I deliver tangible, measurable results and practical applications in my work.
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Creative DirectorVarious Aug 1995 - Dec 2023Chicago, MadisonWith a diverse background in creative and marketing roles, I bring extensive experience as a Creative Director, Art Director, and Interactive Creative Director. My expertise spans direct marketing, print advertising, magazine design, website design, and interactive marketing. I specialize in end-to-end production, from concept development and storyboarding to final production and launch.I have managed projects on both the client and agency sides, collaborating with internal creative departments and working directly with clients. My experience includes partnering with large agencies, production houses, boutique design firms, and handling direct B2B and B2C marketing.I have successfully led marketing campaigns across various sectors, including nonprofit, retail, restaurant, and business. My skills encompass crafting and managing press releases, marketing content, social media campaigns, POP/retail displays, and other promotional materials. I excel in writing and overseeing marketing and social media strategies, creating content calendars, producing engaging content, and analyzing the effectiveness of different platforms and outlets to drive success.
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Whole Foods & Herbal Health EditorTend Magazine Jun 2013 - Nov 2015Section editor, writer, and photographer - providing articles, recipes, and photographs for food and herbal section of quarterly online magazine. Managed a group of writers, topics, and content for my section. Food and lifestyle photography.
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Interactive Creative Director, PresidentWebprojkt Feb 2000 - Jun 2007WisconsinBrainstorm, design, and implement websites, interactive media, and all supporting print media for b2b, b2c, non-profits, and retail clients. Manage business, present to potential clients, hire and train employees, manage accounts, oversee all creative (graphic and copy). Work the technical team to integrate into backend systems, websites, databases, and drive to web promotions. Manage all budgeting, staff training and processes.
Denise Cusack Skills
Denise Cusack Education Details
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Aviva Romm MdWomen'S Health Educator -
Permaculture Women'S GuildHttps://Www.Permaculturewomen.Com/Denisecusack/
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Non-Profit/Public/Organizational Management -
FloracopeiaA Flower'S Power: A Course In The Energetics Of Flower Essences
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The School Of Aromatic StudiesHydrosols
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Aromahead InstituteAromatherapy
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Graduated With Honors -
Los Angeles Recording WorkshopAudio Engineering
Frequently Asked Questions about Denise Cusack
What company does Denise Cusack work for?
Denise Cusack works for Analu Wellness Studio
What is Denise Cusack's role at the current company?
Denise Cusack's current role is Co-Owner.
What schools did Denise Cusack attend?
Denise Cusack attended Aviva Romm Md, Permaculture Women's Guild, University Of Wisconsin-Milwaukee, Floracopeia, The School Of Aromatic Studies, Aromahead Institute, Columbia College Chicago, Los Angeles Recording Workshop.
What are some of Denise Cusack's interests?
Denise Cusack has interest in Writing, Healthy Families, Herbalism, Business Writing, Food Allergies, Fine Art, Organic Gardening, Food, Interest Lead Learning, Health.
What skills is Denise Cusack known for?
Denise Cusack has skills like Web Design, Social Media, Writing, Editing, Blogging, Graphic Design, Digital Photography, Copy Editing, Holistic Health, Blogger, Web Content Management, Brand Development.
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2caritaschristi.org, steward.org4 +161741XXXXX
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3sbcglobal.net, aol.com, aol.com1 +184569XXXXX
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Denise Cusack
United States
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