Denise Lee Email & Phone Number

Singapore

Singapore

Singapore

Led and supported Employer Branding and Employee Engagement (EBEE) initiatives to attract and retain talent in the Asia Pacific Japan (APJ) region. Responsibilities included managing the region's budget, global social media channels (Facebook, Instagram and LinkedIn), close collaboration with business leaders, cross functional teams and various HR teams such as University Recruitment, Talent Acquisition, HR Business Partners, Talent Management, HR Operations and Total Rewards.

Singapore

Managed and led in-store marketing activations and internal communications and engagement across IKEA Singapore's 3 stores. The role included the guidance of the marketing communications team, in-store events management, co-worker led engagements and close collaboration with stakeholders such as Store Management, Logistics, Customer Relations, HR, Sales, Graphic Communications, Interior Design teams as well as regional communications.

Led B2B Brand, Marketing, and Communication (BMC) initiatives for Southeast Asia (SEA) to support the growth agenda in Asia. Collaborated with the wider BMC team in Australia and New Zealand (ANZ) for alignment across all programs. Countries managed: Singapore, Malaysia, Indonesia, Thailand, and Vietnam

Singapore

Planned and executed marketing campaigns and collaterals across digital, on-site, social, and out-of-home media. Day-to-day function included liaison with tenants, external agencies across social, creative, media buying and CRM agencies and collaboration with cross-functional teams to execute online and offline campaigns and drive incremental footfall and spending while increasing overall brand awareness. Overall, ensures increment of revenue year-on-year for casual leasing (atrium and ad spaces). Properties managed: HarbourFront Centre, Mapletree Business City ll, Jaya Shopping Centre (KL), 18 Tai Seng.

Singapore

Generated publicity and brand recognition for clients through regional and local press events and initiatives, content partnerships, CSR events, press releases, newsletters and social media outreach. Provided support for internal and external communications. Brands managed: KAYAK, Virtus Fertility Centre, Sanofi Pasteur, British Airways, TOLL Logistics, ICAP and PayPal

Singapore

Reputation management for bus and train related incidents. Managed press events for new bus launches, community outreach and internal communications. Generated positive publicity about Singapore’s public transport system and individuals by working with key Tier 1 media for feature stories and news segments.

Perth, Australia

Responsibilities include educating schools and public about domestic violence in Australia through brochures, events and planning of school programs.